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Content Vs Context Analysis

Content analysis is a research method used to identify patterns in recorded communication such as written, oral, or visual texts. It is used to find the purposes, messages, and effects of communication as well as make inferences about producers and audiences. Content analysis quantifies the occurrence of words, phrases, subjects or concepts. In contrast, context analysis examines the environment in which a business operates, specifically the interrelated conditions and settings.

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Kring Donaire
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1K views

Content Vs Context Analysis

Content analysis is a research method used to identify patterns in recorded communication such as written, oral, or visual texts. It is used to find the purposes, messages, and effects of communication as well as make inferences about producers and audiences. Content analysis quantifies the occurrence of words, phrases, subjects or concepts. In contrast, context analysis examines the environment in which a business operates, specifically the interrelated conditions and settings.

Uploaded by

Kring Donaire
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Content vs Context

Analysis
REVIEW:
 WHO CAN REMEMBER CONTENT AND CONTEXT ANALYSIS?
 HOW DO YOU DIFFERENTIATE CONTENT AND CONTEXT ?
What is content analysis and how
can you use it in your research?
Content analysis is a
research method used to
identify patterns in recorded
communication.
To conduct content analysis, you
systematically collect data from a set of
texts, which can be written, oral, or
visual:

> Books, newspapers and magazines


> Speeches and interviews
> Web content and social media posts
> Photographs and films
What is content analysis used for?

 Researchers use content analysis to find out


about the purposes, messages, and effects
of communication content. They can also
make inferences about the producers and
audience of the texts they analyze.

 Content analysis can be used to quantify


the occurrence of certain words, phrases,
subjects or concepts in a set of historical or
contemporary texts.
Context analysis

 Context analysis is a method to analyze


the environment in which a business
operates.

 The interrelated conditions in which


something exists or occurs (environment,
setting)
Activity for Group 1

Kartilla ng Katipunan

By Emelio Jacinto


Activity for Group 2

Mga Gunita ng
Himagsikan

By Emelio Aguinaldo

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