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Case Study of PIA

This document summarizes a case study about Pakistan International Airlines (PIA). It discusses PIA's history since being established in 1946. It describes PIA's golden years in the mid-1980s when it helped set up other airlines. However, it notes PIA's decline due to various accidents, delays, deteriorating service quality, and wrong aircraft choices. The document outlines ongoing issues like currency devaluation reducing revenues and notes the impact of issues like large debts and losing passengers' trust. It provides engineering and management analyses and recommendations for PIA's way forward.

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hassan
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69 views8 pages

Case Study of PIA

This document summarizes a case study about Pakistan International Airlines (PIA). It discusses PIA's history since being established in 1946. It describes PIA's golden years in the mid-1980s when it helped set up other airlines. However, it notes PIA's decline due to various accidents, delays, deteriorating service quality, and wrong aircraft choices. The document outlines ongoing issues like currency devaluation reducing revenues and notes the impact of issues like large debts and losing passengers' trust. It provides engineering and management analyses and recommendations for PIA's way forward.

Uploaded by

hassan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Case Study of PIA

By

Ahmad Sabur Hassan (160418)


Muhammad Wajih Ul Hassan (160422)
Muhammad Amad Ul Haq (160424)

BEME F-16(B)
History
• PIA was built up in 23 October 1946 as Orient Airways.

• In June 1946, the nation's founder Muhammad Ali Jinnah realized the
requirement for a banner transporter

• Pakistan's administration set up the Pakistan International Airlines


Corporation (PIA)
Golden Time
• PIA was one of the few things we could talk about with our heads held high.

• In mid 1980s PIA helped United Arab Emirates (UAE) to set up their new airline
Emirates.

• PIA selected its new uniforms through an open competition. The winning entry
was designed by Sir Hardy Amies, the designer of Her Majesty, Queen Elizabeth II.
How Things Went Wrong
• Various Accidents.

• Delay in flights

• deterioration in service and quality

• One of the reasons for the decline was the wrong choice of aircraft.
Issues
• Considering rupee devaluation over a time PIA foreign currency sale
indicate reduction in revenues of PIA.

• Cosmetic things like change of color/logo do no attract passenger rather


added cost burden.

• Posting/transfer/promotion is given on seniority and political basis rather


on the performance of a person.
Impact of Issues on PIA
• PIA has a lot of 42 billion debts.

• These issues create frustration among the passengers. They feel fear and
life risk while travelling through PIA. The Airlines is at the brink of disaster.

• With the decline in service and quality, PIA got trapped into endless
scandals and losses, not just in dollar value but in goodwill and reputation.
Engineering Management Analysis
• Strong infrastructure so TQM is more effective

• “Total Organizational” involvement will help PIA overcome their financial loss

• Use of internet to interlink with passengers and inform them about any delays or
issues.

• Employees to be trained to talk politely with customers.

• Technical knowledge must be improved.

• Discard old fleet and include new aircrafts.


Way Forward
• PIA engineering department should be upgraded

• Promotion should be given on performance basis rather than on seniority.

• Higher tax (FED) be imposed and collected on tickets issued by international airlines for
sectors beyond their home base.

• The CEO and Board members should be appointed by a committee of acclaimed


professionals.

• The retirement age of cabin crew should be reduced to 40-45 years so that young, smart,
educated and well-groomed faces can be the new faces of PIA services inside the cabin.

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