FUNDAMENTALS OF

MARKETING
PRESENTATION

SUBMITTED TO: MA’AM NAYAB TANVEER

PRESENTED BY: ITBAH AND AREEJ

 WIRELESS HAIR
STRAIGHTENER AND
CURLER
 INTRODUCTION OF PRODUCT
• This powerful, cordless, compact tool will help you create a salon quality
hairstyle.
• Its titanium plates will not harm your hair, preserving its elasticity and
softness.
•This device is small and light weight.

FEATURES OF PRODUCT :
Auto Shutoff.
It has Silicon Mat
minimum damage
Micro Sensors
hydra therapy
Save time
ReChargable
FEATURE OF WIRELESS STRAIGHTENER AND
CURLER
 MARKETING STRATEGIES
TARGET MARKET
STUDENTS PROFESSIONAL NON -PROFESSIONAL

 Need  Need  Need

• look more beautiful • look professional • for parties and events
 Benefits  Benefits  Benefits
• saves time • save time • save time
• not access power sourses • not access power sourses • not access power sourses
every time every time every time
• Carry everywhere with • Carry everywhere with you • Carry everywhere with
you • Rechargeable you
• Rechargeable • Rechargeable
 MARKETING RESEARCH PROCESS

Define the problem Develop research

 Finding about problem of plan
product
 Open the door to creativity
 Start discovery and research on
and innovation.
the right about product.
 By new concepts and ideas
 collect information about
that will have arisen as a
different hair straightener in
result of innovation which
market.
can create the best product.
 Farming the problems we want
 Existing the products that
to solve taking that step back is
are modified in order to
the first move to finding the
better meet customer needs
best opportunities to deliver
 Finding the importance of
the Value with the product
the product in the market
for customers.
RESEARCH THROUGH PRIMARY
METHOD BY:
• INTERVIEWS
• SURVAYS
• QUESTIONAIRS
• Communication with customers
• Observational method
• Focus on customer and consumer
requirments and their need
 MARKETING MIX
• Product • Place
• Core customer value. • we distributed our product all our the
• Produced according to the need of world.
customer. • followed the selective strategy first and
• Price then intensive strategy.
• Cost based pricing first and the. •Promotion
• market penetration pricing. •Advertising •Personal selling
•Public relations •Sales promotions
•Direct marketing
 4 C’S OF MARKETING
• Customer wants and need
We made this product because it save the time, no need of plugging everytime and easy
to use by customer.it is really need of customer in daily life.
• Cost
The cost of our product is not so high so that every body can buy it. Consider how much
the customers are willing to pay for the product

• Convenience
Its very easy to buy our product because it is available in the market and online all over
the product. by providing a basic overview of product
Providing online stores of research report

• Communication
we communicate our customer through many website like “ face book, YouTube, etc”
and we give a chance to customer so that they could give opinion
By uploading of the content that’s relevant to audience needs and wants
 MARKETING INTELLIGENCE

Product should be match with customer requriements .

Product should be match according to their need.
Which markets are good international trade opportunities for the product that the
company have chosen.
The company should create different kinds of hair straightener or product to show in
market,
We can required many changes into the product or service to address the global
market.
The company should able to export the product the same process as it does for its
domestic market.
Also should deal with customers who want product because it is the in all worldwide
markets.
Produce a unique product that is sold based on its status of foreign appeal.
Produces a product that’s sold exclusively on commodity price basis.
 MARKET SEGMENTATION
• Firstly target the market or area where the product or straightener should be
delivered.
• We have to concerned with electronic departememt majour cities malls
where product is delivered.
• Top markets focus on providing a unique selling differential that separates
them from their
• Competition by offering a specific benefit
• By targeting younger employers to introduce the product by energetic mind
• by introducing the product in the way that everyone are willing to pay more
• Making the product by the stage of life focus on the needs of certain ages
group more than their desires
• Especially focus in the areas that the
product will be used by customers in
cities hair straighteners is using more
Eg students
• The product should made up for
individual
 MARKET FORECASTING
Hair straightener market is projected to grow at a CAGR of over 17%, during 2019-2024.The
market is expected to witness growth over the next five years, on account of increasing
awareness about personal grooming along with growing urban population across geographies.
Moreover, rising trend of dual household income and therefore, surging personal disposable
income, increasing appearance consciousness and growing corporate culture among women are
few of the other major factors expected to propel the growth of the Gobal Hair Straightener
Market
 Market positioning
• Our company have a high
position because we use
advance technology and there
are no companies who compete
us for the product/smart pens
we introduce

• Because no company provide

that technology or opportunity
so customers demand is high for
smart pens everyone is willing to
buy.
 PRICING STRATEGY
• Firstly price of product should be low to gain the
attentation of customer
• Finding all of the ways that our product is different
from comparable products
in the market then increase the
price

• Making sure that the value of

hair straightener is higher
than then our cost

• Demonstrate to customers why the

price will be acceptable which includes
talking to them about advantages of
our product
 Marketing logistic
 Here we are trying to fulfill
customers demand by
making a satisfactory profit
of our product
 We deliver the product to the
customer safely
 We search that which places
need our products than
deliver.
 Markets for the Hair
Straighteners Sales market
are analyzed by evaluating
the pricing of products,
logistics, demand, and
supply, production capacity,
as well as the historical
performance of the market.
 Competitive strategy
• There is many other hair
straightener campanies In market
but we have to manufacture that
type of product that no company
compete with our product it is
unique and also its features must
be advanced
• We use new ideas new methods
and advanced technology in
product so that no one can
compete wih our product and
adoption is must be continue time
to time to make product first choic
of customer.
• And make defensive position in
industry or in market
 CONCLUSION
• It can handle easily
• It can carry every where
• Time saving
• Rechargeable
• Not access power sources everytime
• Make appearance well
• Charge through USB, power bank
• It can be charge in home as well as in
cars
• It can carry in parties, weddings and in
events
• Consume less electricity
• Less weight
• Not need to continue plugged while
straight