MEDIA AND INFORMATION
LITERACY (MIL)
THE EVOLUTION OF TRADITIONAL
TO NEW MEDIA
Traditional vs. New Media
VIDEO PRESENTATION
History of Communication
by Volke.com
VIDEOS\A Brief History of Communication.mp4
LEARNING COMPETENCIES
Learners will be able to…
• identify traditional media and new media and their
relationships;
• discuss the characteristics of traditional media and
new media;
TOPIC OUTLINE
I. The Evolution from Traditional to New
Media
A. Traditional Media vs. New Media
CARTOON ANALYSIS
Source: https://amt.caltech.edu/resources/cartoons
Pre-Industrial Age (Before 1700s)
People discovered fire, developed paper from plants,
and forged weapons and tools with stone, bronze,
copper and iron. Examples:
• Cave paintings (35,000 BC)
• Clay tablets in Mesopotamia (2400 BC)
• Papyrus in Egypt (2500 BC)
• Acta Diurna in Rome (130 BC)
Industrial Age (1700s-1930s)
People used the power of steam, developed machine
tools, established iron production, and the manufacturing
of various products (including books through the printing
press). Examples:
• Printing press for mass production (19th century)
• Newspaper- The London Gazette (1640)
• Typewriter (1800)Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
Electronic Age (1930s-1980s)
The invention of the transistor ushered in the electronic age.
People harnessed the power of transistors that led to the transistor
radio, electronic circuits, and the early computers. In this age, long
distance communication became more efficient.
• Transistor Radio
• Television (1941)
• Large electronic computers- i.e. EDSAC (1949) and UNIVAC 1 (1951)
• Mainframe computers - i.e. IBM 704 (1960)
• Personal computers - i.e. HewlettPackard 9100A (1968), Apple 1 (1976)
Information Age (1900s-2000s)
The Internet paved the way for faster communication and the
creation of the social network. People advanced the use of
microelectronics with the invention of personal computers,
mobile devices, and wearable technology. Moreover, voice,
image, sound and data are digitalized. We are now living in
the information age. Examples:
• Social networks: Friendster (2002), Multiply (2003),
Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
FORMATIVE ASSESSMENT
Traditional or New Media?
1. Magazine 6. Tabloid
2. Broadsheet 7. Paperback Novel
3. Radio 8. Television
4. Online Video Games 9. Web Video Portals
5. Online Telephony and
Messaging Capability
P. 19, Media and Information Literacy by Boots Liquigan,
Diwa Learning Systems Incorporated
VIDEO PRESENTATION
How Has Technology Changed Us?
The Medium is the Message
by BBC Radio 4 (YouTube)
VIDEOS\The Medium is the Message.mp4
CLASS ACTIVITY: CLASS DISCUSSION
1. Explain the statement of Marshall
McLuhan that “The Medium is the
Message”.
2. Does technology shaped us or is it us who
shaped technology? Explain your answer
and give an example.
REFERENCES
• Media and Information Literacy Curriculum Guide by DepEd
• Media and Information Literacy by Boots C. Liquigan, Diwa
Learning Systems Inc.
• http://communicationtheory.org/normative-theory-four-
theories-of-the-press/
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• https://www.youtube.com/watch?v=VE8GHioR1YU
• https://www.youtube.com/watch?v=Ko6J9v1C9zE
• https://www.youtube.com/watch?v=rDkxsNmKDGk
• http://www.philshttps://www.youtube.com/watch?v=EAxKa
ctVrpQ
