Module 4
Module 4
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Marketing and Sales
Functions of Marketing and
Sales
Developing products
Determining pricing
Promoting products to
customers
Taking customers’ orders
Helping create a sales forecast
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Marketing and Sales tasks for the coffee shop
Formal recordkeeping not required
Need to keep track of customers
Product development can be done informally
Good repeat customers allowed to charge purchases—up to a
point
Records must show how much each customer owes and his or her
available credit
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Needs information from all other functional areas
Customers communicate orders to M/S in person or by
telephone, e-mail, fax, the Web, etc.
M/S has a role in determining product prices
Pricing might be determined based on a product’s unit cost,
plus some percentage markup
Requires information from Accounting and Finance, and Supply
Chain Management data
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M/S needs to interact with Human Resources to exchange
information on hiring needs, legal requirements, etc.
Inputs for M/S
Customer data
Order data
Sales trend data
Per-unit cost
Company travel expense policy
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Outputs for M/S
Sales strategies
Product pricing
Employment needs
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Supply Chain Management
In commerce, supply chain management
(SCM), the management of the flow of goods
and services, involves the movement and storage
of raw materials, of work-in-process inventory,
and of finished goods from point of origin to point
of consumption.
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Needs information from various functional areas
Production plans based on information about product sales
(actual and projected) that comes from Marketing and Sales
With accurate data about required production levels:
Raw material and packaging can be ordered as needed
Inventory levels can be kept low, saving money
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Supply Chain Management data and records can:
Provide data needed by Accounting and Finance to determine
how much of each resource was used
Support the M/S function by providing information about what
has been produced and shipped
Supply Chain Management interacts in some ways with
Human Resources
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W.r.to example
Functions within Supply Chain Management
Making the coffee (manufacturing/production)
Buying raw materials (purchasing)
Production planning requires sales forecasts from M/S
functional area
Sales forecasts: Analyses that attempt to predict the future
sales of a product
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Production plans used to develop requirements for raw
materials and packaging
Raw materials: Bottled spring water, fresh lemons, artificial
sweetener, raw sugar
Packaging: Cups, straws
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Inputs for SCM
Product sales data
Production plans
Inventory levels
Layoff and recall company policy
Outputs for SCM
Raw material orders
Packaging orders
Resource expenditure data
Production and inventory reports
Hiring information
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Accounting and Finance
Recordcompany’s transactions in the
books of account
Record accounts payable when raw
materials are purchased and cash
outflows when they pay for materials
Summarize transaction data to prepare
reports about company’s financial
position and profitability
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Functions within Accounting and Finance
Recording raw data about transactions (including sales), raw
material purchases, payroll, and receipt of cash from customers
Raw data: Numbers collected from sales, manufacturing
and other operations, without any manipulation, calculation,
or arrangement for presentation
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People in other functional areas provide data to A/F
M/S provides sales data
SCM provides production and inventory data
HR provides payroll and benefit expense data
M/S personnel require data from A/F to evaluate customer
credit
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Inputs for A/F
Payments from customers
Accounts receivable data
Accounts payable data
Sales data
Production and inventory data
Payroll and expense data
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Outputs for A/F
Payments to suppliers
Financial reports
Customer credit data
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Human Resources
Recruit
Train
Evaluate
Compensate
Dehire (retire or fire)
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HR uses sales forecasts developed by the
individual departments to plan personnel needs
Systems integrated using ERP software provide
the data sharing necessary between functional
areas
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HR needs information from the other departments
Tasks related to employee hiring, benefits,
training, and government compliance are all
responsibilities of HR
HR needs accurate forecasts of personnel needs
from all functional units
HR needs to know what skills are needed to
perform a particular job and how much the
company can afford to pay employees
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Observing governmental regulations in recruiting,
training, compensating, promoting, and terminating
employees
Inputs for HR
Personnel forecasts
Skills data
Outputs for HR
Regulation compliance
Employee training and certification
Skills database
Employee evaluation and compensation
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Significant amount of data is maintained by and
shared among the functional areas
Timeliness and accuracy of these data critical to
each area’s success and to company’s ability to
make a profit and generate future growth
ERP software allows all functional areas to share
a common database
Allows accurate, real-time information to be
available
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ASSIGNMENT QUESTIONS
What is a project report? What are the contents of it
Explain the guidelines by planning commission of india for
project report
What is ERP? Explain its need and the functional areas