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Communication Models

The document discusses several models of human communication: - Aristotle's model emphasized 5 variables in the communication process. - Lasswell's 1948 model described communication through the 5 Ws: who says what in which channel to whom with what effect. - Shannon-Weaver's 1949 model for Bell Labs identified components like noise, reception, and feedback. - Berlo's 1960 model is the most well-known, initially called SMCR and later modified to SMCRN.

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Haydee Felicen
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Download as PPT, PDF, TXT or read online on Scribd
158 views

Communication Models

The document discusses several models of human communication: - Aristotle's model emphasized 5 variables in the communication process. - Lasswell's 1948 model described communication through the 5 Ws: who says what in which channel to whom with what effect. - Shannon-Weaver's 1949 model for Bell Labs identified components like noise, reception, and feedback. - Berlo's 1960 model is the most well-known, initially called SMCR and later modified to SMCRN.

Uploaded by

Haydee Felicen
Copyright
© © All Rights Reserved
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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MODEL – representation of a

real world phenomenon applied


to different forms; often
abstract
CONCEPTUALS MODELS
FOR HUMAN COMMUNICATION
1.Aristotle’s Model

2.Laswell’s Model

3.Shannon-Weaver’s Model

4.David Berlo’s Model


Aristotle’s Model
Aristotle emphasized that there
are five variables in the
communication process.
N.B.

 Classical rhetorics dates back


to ancient Greece during the
time of Plato, Aristotle, and the
Greek Sophists who were great
rhetoricians.
 Effective public speaking was
an important consideration in
the study of communication.
The great rhetoricians were
good at argumentation and
debate and speech was
characterized by repartee.
Example:

Alexander gave brave speech to his


soldiers in the war field to defeat
Persian Empire.

Speaker – Alexander
Speech – About his invasion
Occasion – War field
Audience – Soldiers
Effect – To defeat Persia
Lasswell’s Communication
Model
In 1948, Harold Dwight Lasswell
described communication as
being focused on the following
Ws:
Who says
What in
Which channel
To whom
With what effect
N.B.

While this model is similar to


Aristotle’s in the sense that both
are linear and have the same
components, Lasswell’s also
differs in that there’s an
additional variable: medium.
Shannon-Weaver’s
Communication Model

Introduced by Claude Elwood


Shannon and Warren Weaver in
1949 for Bell Laboratories, a
year after Laswell’s
Originally conceptualized for
the functioning of the radio and
television serving as a model
for technical communication
and later on, adopted in the
field of communication
Identification of other
components such as noise,
reception, destination and
feedback
Berlo’s Communication Model

Conceptualized by David Berlo in


1960 and probably the most well-
known among the communication
models

Initially called SMCR which stands


for sender of the message, sent
through a channel or medium to a
receiver
Later on modified to include
noise, hence the acronym
SMCRN
General Principles of Effective
Communication
1. Know your purpose in communicating.

2. Know your audience.

3. Know your topic.

4. Adjust your speech or writing to the


context of the situation.

5. Work on the feedback given you.


Principles of Effective Oral
Communication
1. Be clear with your purpose.

2. Be complete with the message you


deliver.

3. Be concise.

4. Be natural with your delivery.

5. Be specific and timely with your


feedback.
Principles of Effective Written
Communication : The 7Cs
BE…
1. clear
2. concise
3. concrete
4. correct
5. coherent
6. complete
7. courteous
Ethics
 a system of moral principles

 deals with values relating to


human conduct, with respect to
the rightness and wrongness of
certain actions and to the
goodness and badness of the
motives and ends of such actions
Communication Ethics

 the principle governing


communication, the right and
wrong aspects of it, the moral-
immoral dimensions relevant to
interpersonal communication
Fundamentals of Ethical
Communication
Responsible thinking
Decision making
Development of relationships and
communities
- Contexts
- Cultures
- Channels
- Media
Ethics of Communication

1. Establish an effective value system that


will pave the way for the development
of your integrity as a person.

2. Provide complete and accurate


information.

3. Disclose vital information adequately


and appropriately.
N.B.

 Communication ethics emphasizes that


morals influence the behavior of an
individual, group, or organization
thereby affecting their communication.

 It is important to note that one’s


behavior should be regulated by
honesty, decency, truthfulness,
sincerity, and moral uprightness.
 Observing a code of ethics is essential as
it determines the kind of behavior that is
proper and desirable over one that is
displeasing and offensive.

 A code of ethics sets the standards to be


observed by a person or a company that
will create a good reputation or a positive
image not only for an individual but also
for the organization.

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