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Text Media

1. Appropriateness 2. Emphasis 3. Contrast 4. Alignment 5. Repetition 6. Organization 7. Proximity 8. Contrast

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Che Literal
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314 views

Text Media

1. Appropriateness 2. Emphasis 3. Contrast 4. Alignment 5. Repetition 6. Organization 7. Proximity 8. Contrast

Uploaded by

Che Literal
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Text Media and

Information
Review: Key points in the discussion of
people media
a. People Media
b. Text
c. Visual
d. Audio
e. Motion
f. Manipulatives /
Interactive
g. Multimedia
Content Standard
The learners demonstrate an
understanding of text media and information,
and gain comprehensive knowledge on how
to effectively evaluate them.
Performance Standards
The learners shall be able to produce a
text-based presentation anchored on design
principles and elements.
Learning Competencies
 Describe the different dimensions of text information
and media. MIL11/12TIM-IVb-3
 Comprehend how text information and media is/are
formally and informally produced, organized, and
disseminated. MIL11/12TIM-IVb-4
 Evaluate the reliability and validity of text information
and media and its/ their sources using selection criteria.
MIL11/12TIM-IVb-5
Specific Learning Objectives
At the end of the lesson, the learners must be able to:
 Identify the basic elements in creating a text-
based presentation
I am Attorney Robert Limco of Happy Cola
Company. Congratulations! Your SIM card
number has been chosen in our raffle draw.
You have won 500,000 pesos. Please give
me your bank account number so we can
deposit your reward. For more details,
please contact me.
VS

NO
SMOKING
Text
- a simple and flexible format of
presenting information or
conveying ideas whether hand-
written printed or displayed on-
screen.
-any ‘’human-readable sequence of
characters’’ that can form
intelligible words (Rouse, 2015)
Text as Visual
Typeface (also called font, font type, or type)
refers to the representation or style of a text in
the digital format.
A typeface is usually comprised of
alphabets, numbers, punctuation marks,
symbols and other special characters.
In the absence of images or drawings,
text is the easiest way of communicating to
your audience. The use of various font types
can express different emotions or meaning.
Types of Typefaces
Serif
- connotes formality and readability in
large amount of texts. This font is usually
used for the body text of books,
newspapers, magazines and research
publication. Also, serif fonts give a classic or
elegant look when used for title or heading.
Examples: Times New Roman,
Garamond, Baskerville
Sans Serif
- brings a clean or minimalist look to the
text. This font is used for clear and direct
meaning of text such as road signage,
building directory or nutrition facts in food
packages. Also, sans serif fonts give a
modern look and is used primarily in
webpage design.
Examples: Arial, Tahoma, Verdana, Calibri
Slab Serif
- carries a solid or heavy look to text. This
font can be used for large advertising sign
on billboards.
Examples: Rockwell, Playbill, Ravie
Script
- draws much attention to itself because of
its brush-like strokes. This must be used
sparingly and not to be used in large body
text. This font is usually used in wedding
invitation cards or other formal events.

Examples: Edwardian, Vladimir,


Kunstler
Decorative
- Display or decorative caters to a wide
variety of emotions (such as celebration,
fear, horror, etc.) or themes (such as
cowboys, circus, holidays, summer, kiddie,
etc.)

Examples: Chiller, Jokerman, Curlz MT


Design Principles
and Elements
Emphasis
Appropriateness
Proximity
Alignment
Organization
Repetition
Contrast
Emphasis

- refers to the importance or value given


to a part of the text-based content. When
trying to make a point or highlighting a
message, you can make the text bold,
italicized, have a heavier weight,
darkened or lightened (depending on
your background color) or enlarged.
 make the text bold
 Italicized
have a heavier weight
darkened or lightened

enlarged
Appropriateness

- refers to how fitting or suitable the


text is used for a specific audience,
purpose or event.
In the creation of text-based
content, make sure that the selection
criteria (tone, style, purpose, clarity) is
followed. As for the choice of typefaces
to be used, refer to the discussion of
the characteristics of the fonts. When it
comes to large body text, the font
should be clear enough to read.
Times New Roman
Arial
Rockwell
Edwardian
Script
Jokerman
Proximity

- refers to how near or how far are the text


elements from each other. When two things
are closely related, we bring them close
together. Otherwise, we put text elements
far from each other. For example, the main
title and subtitle are usually placed close to
each other.
Alignment
- refers to how the text is positioned in
the page. This can be left, right, center
or justified.
For a clean and sophisticated look ensure all elements such as texts, graphics, lines etc. form a unified visual
connection. Nothing should be haphazardly placed. It’s about finding the invisible margin that’s implied in the
design you’ve made. A cool example of the alignment of type is found in this Lion King poster where the
letters take the shape of the lion.
Organization
- refers to a conscious effort to organize the
different text elements in a page.
Organization ensures that while some text
elements are separated from each other
(based on the principle of proximity), they
are still somehow connected with the rest of
the elements in the page.
Repetition
- concerns consistency of elements and the
unity of the entire design. Repetition
encourages the use of repeating some
typefaces within the page. When several
typefaces are used on a page, it might
distract the audience and fail to
communicate what you want them to get
from the content.
Contrast
- creates visual interest to text elements.
Contrast is achieved when two elements
are different from each other. Contrast can
be achieved in various ways, by joining the
following elements: large font with a small
font, serif and sans serif, thin elements with
thin elements, cool color and warm color.
 large font with a small font
 serif and sans serif
 thin elements with wide elements
 cool color and warm color
a. Group 1 – Tourism Campaign – This
brochure will invite the readers to spend their
summer vacation in your city.
b. Group 2 – Election Campaign – This
brochure will promote to the readers a local
politician who will run for mayor in the
upcoming election.
c. Group 3 – School Admission – This
brochure will advertise to the readers a
college/university in your place.
d. Group 4 – Community Advisory – This
brochure will inform the readers about the new
policy for garbage collection schedule and
segregation in your community.
Component Guide Questions Learners’
Answers

Target Who are the possible readers of this brochure?


Audience
Sender/Auth Who is the author of this brochure?
or
Key content What is the tone of the text in the brochure? What are
the sample phrases or taglines that you will use? What
are the facts/figures that you will include in the
brochure?
Purpose What is the intention of the brochure?
Form/Style What are the font types/colors/ highlights that you will
use in the brochure? What are the words or phrases
that you need to emphasize in the brochure?

Medium / What are the blank of the brochure? - paper type,


Format texture, glossy, matte • folding (three-fold, two-fold) •
full color, black and white Aside from the brochure,
what other text-based formats that you can use to
deliver your message?
Directions: Identify the element that is being
referred to in the following statements.

1. Refers to how fitting or suitable the text is


used for a specific audience, purpose or event.
In the creation of text-based content, make
sure that the selection criteria (tone, style,
purpose, clarity) are followed.
2. It is the importance or value given to a part of
the text-based content.
3. It is achieved when two elements are
different from each other.
4. It refers to how the text is positioned in the
page.
5. It encourages the use of repeating some
typefaces within the page.
6. It ensures that while some text elements are
separated from each other, they are still
somehow connected with the rest of the
elements in the page.
7. It refers to how near or how far are the text
elements from each other.
8. It can be achieved by joining large font with
a small font, serif and sans serif, thin elements
with thin elements, cool color and warm color.
God bless us all!!!

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