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Leadership

Digital leadership is needed to transform organizations to meet people's raised expectations of the Internet era through building new capacities, structures, and ways of working. Digital leadership involves adopting a new business model by rethinking products for digital audiences, reassessing revenue and pricing strategies, and optimizing penetration and distribution. Digital maturity occurs in four stages from just starting to think about digital innovation to being fully digitally transformed with integrated systems and strong growth from digital channels. Key aspects of digital leadership include having a digital vision and business case, an agile product development process, a chief digital officer, a digital team, a culture of innovation, and a customer-centric mindset.

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Anindityo Baskoro Aji
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195 views11 pages

Leadership

Digital leadership is needed to transform organizations to meet people's raised expectations of the Internet era through building new capacities, structures, and ways of working. Digital leadership involves adopting a new business model by rethinking products for digital audiences, reassessing revenue and pricing strategies, and optimizing penetration and distribution. Digital maturity occurs in four stages from just starting to think about digital innovation to being fully digitally transformed with integrated systems and strong growth from digital channels. Key aspects of digital leadership include having a digital vision and business case, an agile product development process, a chief digital officer, a digital team, a culture of innovation, and a customer-centric mindset.

Uploaded by

Anindityo Baskoro Aji
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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DIGITAL LEADERSHIP

WHAT IS DIGITAL?
“Applying the culture, practices, processes & technologies of the
Internet-era to respond to people’s raised expectations.”

-Tom Loosemore-
DIGITAL TRANSFORMATION
D I G I TA L T R A N S F O R M AT I O N
Bank Industry Media Industry
DIGITAL LEADERSHIP &
DIGITAL Digital leadership is needed to
TRANSFORMATION transform our organizations to be fit
for the Internet-era, through a
process of building new capacities,
structures and ways of working.

So, what does digital


leadership look like?
Adopting new Business Model

Rethink your Reassess revenue Optimize your


Establish your
product for the and pricing penetration and
place in the digital
digital audience strategies
ecosystem distribution
 Confirm that you  Turn product  Small payments  Set the right
are focused on the innovation into an can have a big balance between
right business ongoing process payoffs direct and third
 Make the decision  Ensure your  Freemium models party distribution
to build, acquire, or content stays should not be  Focus on fast
divest. unique and overlooked growing media
compelling  Revenue streams channels.
will diversify
Four Stages of Digital Maturity

BEGINNING REALIZATION

STAGE 1 STAGE 2
› Just starting to think about digital innovation and the › Business plan in place, digitalizing some business
business case. elements.

MATURING DIGITAL LEADER

STAGE 3 STAGE 4

› Digitalizing many business elements, with measurable › Digitally transformed, integrated systems, strong
performance impacts. growth from digital channels.
What makes a digital leader?

Early adoption of advanced


A digital vision and business case
technology

Chief
An agile product development
process Digital A digital team to drive change
Officer

A culture of innovation A customer centric mindset


Digital Leadership:

Examples of Brands that Reign Supreme


Thank You

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