DATA CENTER

What?
• A large group of networked computer servers typically
used by organizations for the remote storage, processing,
or distribution of large amounts of data.

A data center is a facility used to house computer systems

and associated components, such
as telecommunications and storage systems.

It generally includes redundant or backup power supplies,

redundant data communications connections,
environmental controls (e.g., air conditioning, fire
suppression) and various security devices
 5

What is a data center

• Data centers are designed
to house information • Data centers have unique
systems and related and typically large power
components such as: requirements
• Servers • They are often raised floor
• Routers
designs to accommodate
• Storage
the large amount of cables
• Uninterruptable power supplies
(UPS) required.
• Cooling Units
• Power Distribution Unit (PDU)
 6

Data Center VS. Cloud

• Data Centers
• Require specialized equipment and knowledge
• Owner maintains complete control over hardware and software
• Highly customized
• Component of a cloud
• Cloud computing offers computing as a utility service
• Self service, Pay per use
• Platform independent
• Requires no specialized knowledge in computing
• Often represents outsourcing as a Risk Transference Strategy
• Composed of many data centers
Value of Your Data Center
• Data Centers are specialized environments that
safeguard your company's most valuable equipment and
intellectual property.
• Data Centers house the devices that do the following:
• Process your business transactions
• Host your website
• Process and store your intellectual property
• Maintain your financial records
• Route your e-mails
Data Center === Brain of your company
• Your business' ability to:
• Perceive the world (data connectivity)
• Communicate (e-mail)
• Remember information (data storage)
• Have new ideas (research and development)
• How to:
• Secure the brain
• Help it function efficiently
• Develop its full potential for your business
What do you need to know?
• Physical design and construction of a Data Center
• How to customize the environment to meet your
company's needs
• How to organize and manage your Data Center effectively
so downtime is minimized, troubleshooting is easier, and
the room's infrastructure is fully used
• So, how much is acceptable to spend on the construction
of your Data Center? That depends. To determine the
answer, you need to know the value of what your Data
Center is protecting.
Shall I simply outsource?
• What is outsource?
• Rent server environment space from an outside company.
• Colocation facility
• Type of data center where equipment space and bandwidth are
available for rental to retail customers. Colocation facilities provide
space, power, cooling, and physical security for the server, storage,
and networking equipment of other firms—and connect them to a
variety of telecommunications and network service providers. (from
wikipedia)
• How much does it cost?
• Costs for an outsourced Data Center are usually dictated by the
amount of floor and rack space your servers occupy, how much
power they draw, and what level of connectivity and staff support
they require.
Things to consider:
• Ownership
• Responsibility
• Access
• Up-front costs
Why not to outsource?
• Server environment contains my company's most
valuable items and handles our business critical functions
so you want your own employees to be its caretakers.
• No one can know your company's server environment
needs like you own people who are dedicated to
supporting it,
• No matter how good an outside vendor is, it does not
have a personal stake in making sure that your Data
Center runs correctly the way that your and your
coworkers do.
Outsource if:
• You have a short-term need for a server environment,
perhaps until a permanent Data Center is constructed
• You want a standby facility ready to take over for a
primary Data Center in the event of a catastrophic event.
You still want to outsource!
• Then do not drop the course.
• You need to:
• Know what types of infrastructure you want the facility to
have to support your servers
• Foresee what challenges even your rented space might
face.
• Be prepared for the day when you may want to build your
own Data Center.
Defining Requirements and Roles
• You need to identify the requirements of your data center
• Also, you need to identify the roles and relationship
between different employees.
Purpose of building data center
• Why is your company building this Data Center?
• What needs must it meet?
• What specific functions does it need to perform, and
perform well, to be considered a success?
• What level of availability does your business require?
Roles and relationship
• Delineate which departments and people are responsible
for what tasks
• Who designs the Data Center's electrical infrastructure,
for example?
• An IT person who manages the room and knows about the
incoming server equipment?
• A facilities person experienced with electrical systems?
• An outside architect knowledgeable about regional building codes?
Understanding Client Needs
• Talk to the people who work in the room(your client), and
find out the following:
• What servers they want it to support
• How much connectivity those devices need
• What their power requirements are
• Whether clients see trends among the equipment they are ordering
most commonly
• Focus on current needs along with future needs.
• Clients knows well their current needs.
• Clients may do not have any idea about future needs.
Cross-Functional Support
• Responsibility for a company's Data Center is typically
shared among multiple departments and personnel.
• Example:
• Security manager typically governs physical access into
the Data Center.
• IT manager coordinates where servers are physically
deployed.
• Each one has different point of view with regards to
security access.
• Solution: Foster communication and seek compromise
Architecting a Productive Data Center
• In order to have well designed data center you need to
follow five essential design strategy:
• Make It Robust
• Make It Modular
• Make It Flexible
• Standardize
• Promote Good Habits
Make It Robust
• Above all, your Data Center has to be reliable. Its overarching
reason for existence is safeguarding your company's most
critical equipment and applications. Regardless of what
catastrophes happen you want your Data Center up and
running so your business continues to operate.
• Data Center infrastructure must have depth: standby power
supplies to take over when commercial electricity fails, and
redundant network stations to handle the communication needs
if a networking device malfunctions.
• The infrastructure must be configured so there is no single
component or feature that makes it vulnerable. It does little
good to have multiple standby power systems if they are all
wired through a single circuit, or to have redundant data
connections if their cable runs all enter the building at one
location.
• In both examples, a malfunction at a single point can bring the
entire Data Center offline.
Make It Modular
• Your Data Center must not only have a depth of infrastructure,
it must also have breadth. You want sufficient power, data, and
cooling throughout the room so that incoming servers can be
deployed according to a logical master plan, not at the mercy of
wherever there happens to be enough electrical outlets or data
ports to support them.
• To achieve this uniform infrastructure, design the room in
interchangeable segments. Stock server cabinet locations with
identical infrastructure and then arrange those locations in
identical rows. Modularity keeps your Data Center
infrastructure simple and scalable. It also provides redundancy,
on a smaller scale, as the standby systems mentioned
previously. If a component fails in one section of the Data
Center, users can simply plug in to the same infrastructure in
another area and immediately be operational again.
Make It Flexible
• It is safe to assume that routers, switches, servers, and
data storage devices will advance and change in the
coming years. They may become smaller or bigger.
• Data Centers are not static, so their infrastructure should
not be either. Design for flexibility. Build infrastructure
systems using components that are easily changed or
moved.
• Inflexible infrastructure invariably leads to more expense
down the road.
• Part of a Data Center's flexibility also comes from whether
it has enough of a particular type of infrastructure to
handle an increased need in the future.
Standardize
• Make the Data Center a consistent environment. This provides
stability for the servers and networking equipment it houses,
and increases its usability.
• When building a new facility, it might be tempting to try
something different, to experiment with an alternate design
philosophy or implement new technology. If there are new
solutions that truly provide quantifiable benefits, then by all
means use them. Do not tinker with the design just to tinker,
though.
• Once you find a design model or infrastructure component that
provides the functions and features you are looking for, make it
your standard. Avoid variety for variety's sake. The more
complex the environment, the greater the chance that someone
will misunderstand the infrastructure and make a mistake, most
likely in an emergency.
Promote Good Habits
• Data Center should be engineered to encourage desirable
behavior. Incorporating the right conveniences into the
Data Center and eliminating the wrong ones definitely
make the space easier to manage.
• Data Center users are busy people. They are looking for
the fastest solution to their problems.
Examples of Good Habits
• Construct a nearby Build Room where system
administrators can unbox servers to keep the Data Center
free of boxes and pallets
• Make primary Data Center aisles larger than those
between server rows, creating an obvious path for users
to follow when rolling refrigerator-sized servers through
the room for deployment.
• Install wall-mounted telephones with long receiver cords
throughout the Data Center if you are concerned about
interference from cellular phones and want to reduce their
usage.
• Provide pre-tested patch cords to promote standardized
cabling practices.
Data Center Design Criteria
• How many layers of infrastructure should your Data
Center possess?
• Will it be the only server environment for your company or
one of several?
• Will the room house production servers and be a
business-critical site or contain a minimum of equipment
for disaster recovery purposes and serve as a failover
location?
• How long is its initial construction expected to meet your
company's needs?
• What is it all going to cost?
Data Center Design Criteria
• Availability
• Infrastructure Tiers
• One Room or Several?
• Life Span
• Budget Decisions
Data Center Design Criteria
• Availability:
• The degree to which Data Center devices function
continuously is known as the room's availability or its
uptime.
• Availability is represented as a percentage of time. How
many days, hours, and minutes is the Data Center's
electrical infrastructure operational and supplying power
over a given time period
Data Center Design Criteria
• Infrastructure Tiers
• The higher the availability you want your Data Center to
achieve, the more layers of infrastructure it must have.
• N capacity is the amount of infrastructure required to support
all servers or networking devices in the Data Center, assuming
that the space is filled to maximum capacity and all devices are
functioning.
• N most commonly used when discussing standby power,
cooling, and the room's network.
• N+1 infrastructure can support the Data Center at full server
capacity and includes an additional component
• Alternately called a 2N or system-plus-system design, it
involves fully doubling the required number of infrastructure
components
• Even higher tiers exist or can be created: 3N, 4N, and so on.
Data Center Design Criteria
• One Room or Several?
• One large Data Center is simpler to manage than several
smaller ones.
• Having only one server environment puts all of your eggs
in one basket.
• Life Span
• How long it is expected to support your company's needs
without having to be expanded or retrofitted, or otherwise
undergo major changes.
• The most effective strategy is to design a Data Center
with a projected life span of a few years.
• Budget Decisions
• It is no good to spend millions of dollars on a server
environment to protect your company's assets if that cost
drives your business into bankruptcy.
• The most obvious costs for a Data Center are labor and
materials associated with its initial construction, which,
even for a room smaller than 1000 square feet or 100
square meters, normally runs into hundreds of thousands
of dollars. This includes:
• Initial construction
• Consulting fees
• Real estate
• Ongoing operational expenses
• Budget Decisions
• It depends on the downtime cost
• The cost of a generic employee at your business and then multiply
this by the length of the outage and by how many employees are
unable to work during downtime/
• For example, a generic employee costs your company a total of $150,000 a
year. (Remember, this is all costs combined, not just salary.) That is about $60
an hour, assuming the employee works a traditional 40-hour work week, and
52-week calendar year. If your Data Center goes offline for two hours and
stops the work of 100 employees at that site, that is $12,000 for that single
outage.
• Or by calculating the revenue:
• Assume that your company typically brings in $1 million a year in online
business. If the website accepts orders around the clock, then divide $1 million
by 8760, the number of hours in a year. That works out to $114 an hour, which
means that the four hours of downtime also disrupted about $500 in sales.
• Most difficult value of all to quantify comes from when a server
crashes and data is destroyed.
• For example, intellectual property has been destroyed.