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Leboncoin Case Study

This document discusses plans to improve an online marketplace through digital transformation. It proposes developing new strategic delivery and payment systems to improve the consumer experience. Key aspects of the transformation include building partnerships for online payment and delivery, developing loyalty programs through customer data, and differentiating the marketplace by offering free listings and no commission fees. The goal is to attract more buyers and sellers through an improved experience while generating new revenue streams from data sales and payments.

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Marco Polo
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© © All Rights Reserved
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Download as PPTX, PDF, TXT or read online on Scribd
572 views

Leboncoin Case Study

This document discusses plans to improve an online marketplace through digital transformation. It proposes developing new strategic delivery and payment systems to improve the consumer experience. Key aspects of the transformation include building partnerships for online payment and delivery, developing loyalty programs through customer data, and differentiating the marketplace by offering free listings and no commission fees. The goal is to attract more buyers and sellers through an improved experience while generating new revenue streams from data sales and payments.

Uploaded by

Marco Polo
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 23

LEBONCOIN

Digital transformation!
How to improve the consumer journey?
From a new strategic delivery system to ease
payments.

2
3 15 GB/s 300M
Datacenters Outflow pictures
& & &

2000 6 To 36K
Virtual computers Data base Req/s

Some figures… 3
1. THE INDUSTRY
A Dynamic Industry
CtoC & BtoC Markets in France

▪ A second hand market in constant growth


800.000 new items per days (leboncoin)
▪ From local to national markets
▪ Increase in the number of competitors

5
2. THE VALUE CHAIN
To break free from its chains
Actual value chain

7
New value chain

Delivery
Online
system for
payement
small item

8
3. THE BUSINESS MODEL
A new business model going with the new strategy
Hype cycle – Online CtoC market

Visbility

2018

Maturity
10
CANVAS
Key partners Key activities Value proposition Customer Customers
Relationship
-Lydia -Buyer
(payement) Link between To create To develop
selers and buyers relations between customer
selers and buyers loyalty, point -Seller
-Chronopost,
ups,etc… Merketing assuring a secure system linked to
(delivery) E-payment and a the number of
Delivery to the sells or purchases
-Europ Assistance buyers.
Key ressources Channels
(Inssurance)
-Mobile App
Web developers
-Website
Data scientist

Merketing & Sales

Costs Incomes

Firm, HR, Finance, Advertissment Interest on payments 11


Technologies
Subscription
Development

E-payment
& E-payment Delivery
Delivery

Short term vision, creat Middle term vision, Middle term (+), develop
partnership with existing develop our own e- our own supply chain.
solution. CtoC oriented. payment system, for To master and reduce the
BtoC and BtoB. delivery fees.
To be independent, and To get more flexibility.
to increase the benefits
on each funds transfert.

12
4. THE INFLUENCE OF I.T.
A new way to generate incomes

▪ New leads generation


▪ Data sales
▪ Build customer loyalty
▪ Increase payement security
▪ Attract unwilling people

14
Data customer relationship

BIG DATA  The customer will create a profil


indicating its buying preferences (brands, sports,
hobbies) to receive appropied offers related. (CRM)

15
5. THE COMPETITIVE
ADVANTAGE
Differentiation

▪ Free basic add


▪ A large range of second hand products and
services
▪ Friendly user software (App & Website)
▪ No commission fees

17
6. THE COMPETITORS
Competitors

▪ eBay ▪ Easy Cash


▪ Monster ▪ Toc.com
▪ Price minister ▪ Cash express
▪ Paru Vendu
▪ Pap
▪ Vinted

19
DESIGN
A NEW LOOK FOR A NEW STRATEGY

20
DESKTOP PROJECT

New features
▪ Most common brands
sorts according to your preferences

21
DESKTOP PROJECT

New features
▪ E-payment
▪ Customers experiences

22
THANKS!
Any questions?

23

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