CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY FACULTY OF MANAGEMENT STUDIES

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT

BBA PROGRAM 2018-21, SEMESTER-III
Business legend
A
Presentation on
Mahashay Dharampal Gulati (MDH)

Present by Submitted to
Name: Patel Raj Sureshbhai Mansi madam
Id : 18BBA067
 MDH MASALA
Asli Masale Sach sach MDH MDH
Table of content
 Biography
 History/story
• A Look at the life of mahashay gulati
• How he became tangewala
• The foundation of MDH Factory
 Family
 Career
 Starting with struggle
 Loyalty and exports
 Giving back
 About company
 Current status
 Charity work
• HOSPITALS
• SCHOOL
 Award / honours
 Chairman message
 Conclusion and learning
Biography
Full Name : Mahashay Dharampal Gulati
Nickname: Dadaji, Mahashayji, Masala King, King of Spices
Profession: Businessman
Date of birth : 27 March 1923
Birth place :Miyanpur, Green Wood Street, Sialkot, Pakistan
Hometown : Delhi, India
School : A primary school in Sialkot, Pakistan
Educational Qualification: 4th (School Dropout)
Family: Father- Mahashay Chunni Lal Gulati
Mother- Mata Chanan Devi
Brother- Satpal Gulati, Dharamveer Gulati
Sister- 5
STORY
• Mahashay Dharmpal Gulati was born on 27 March 1923 in Sialkot, Pakistan. He belongs to a
middle-class Punjabi family in Pakistan. Dharmpal Gulati’s childhood was spent in Sialkot, where
his father had a shop of chili-spiced, which was named ‘Mahashian Di Hatti.’ His father was
known as ‘Deggi Mirch Wale‘ in that area because of his chilly spices. Dharmapala’s studies did
not seem to have any heart in mind, while his father wanted him to read a lot. But this thing, his
father had understood that Dharampal does not want to read further, As they passed the fourth
grade and in the year 1933, they left the middle of the 5th standard and sat down at home. With
his son abandoning his studies in such a way, his father was sad first, But later they decided to
teach them some business so that they could be able to stand at least on their feet.
• His father sent him to a carpenter to learn the work of wood, After learning for woodwork there
for 8 months, Dharampal stopped going there, Because they did not like carpentry. After that, he
also worked in the Soap Factory, Rice Factory, Fabric Factory But he could not stay in any work. At
the age of 15, he had worked more than 50. When Dharampal’s mind did not get anywhere, his
father put him in his ancestral business. At the age of 18, Dharmapala married Leelawanti . After
marriage, they realized their responsibility and took their resolve to leave their fun and took the
ancestral business seriously.
• Mahashay Dharmpal Gulati came to Amritsar from Sialkot, Pakistan after partition. Did not
mind here, After which came to delhi with elder brother and relatives. There was no
business. Those days Dharmapala’s pocket was only Rs.1500. From which he bought a horse
and Carriage of 650 rupees and thus he became a Tangewale.
• Dharmpal Gulati used to carry Carriage on the Qutub road of Delhi. This cycle continued for
almost two months and one day suddenly Dharmapal realized that it is difficult for him to run
a Carriage. He charged two aana (equivalent of 1/16th of a rupee today) from Connaught
Place to Karol Bagh.Forced into poverty, there were days Dharam Pal had no passengers. Some
even hurled abuses at him. Very soon, Dharam Pal realized that he was way more than this.
He sold the tonga, rented a shop, named it Mahashiyan Di Hatti (MDH) and started doing
what he knew best—selling spices. Years passed, hard work went up and misery started to
withdraw. The family didn’t have to worry about having three meals a day. The ‘spice maker
from Sialkot’ was now getting popular by the word of mouth. Local fame brought in more
business and more business brought in more money.
• But in addition to the work of pepper spices, he did not get any other work, so Dharmapala
decided to step on his old business. On 10 October 1948, they sold Carriage and bought a
piece of wood from the money received and made a small shop in Ajmal Khan Road, Karol
Bagh.
 Family
• Dharampal gulati was born to Mahashay chunni lal Gulati and Mata Chanan Devi in a Khatri family on 27 March
1923 in Sialkot, North-east Punjab, Pakistan

(Mahashay with his parents ) (family)

• He has two Brother and five Sisters. His brother: Mahashay Satpal Gulati and Dharamveer Gulati were also
businessmen.
• In 1941, When he was 18 years old, he got married to Lilawati, but in
1992 she died.
•

Mahashay with his wife mahashay with his grandson

Career
• While in Pakistan, when he left his school, he learned many handicrafts such as Carpentry, Embroidery,
Painting, etc, but not to avail, later, his father got him into his spices shop. When he migrated to India, he
had ₹1500 in his pocket. Out of that money, he bought a Tanga (a horse-drawn carriage) worth ₹650 and
used to take passengers from Connaught Place to Karol Bagh. Later, he sold his Tanga as it was not his cup of
tea. He built a small shop in Karol Bagh in 1948, to restart his old family business of spices.
• The days that followed were not easy, but the family persevered. Dharampal drove a tonga (horse carriage)
for some time to make a living. When that did not yield favourable returns, he decided to re-enter his
father’s old spice trade and set up a small shop in Karol Bagh. He ground spices and sold them as ‘Pal di
mirch’ and Pal di haldi’, (Pal’s chilli and turmeric powder, respectively). As before, the sheer quality of the
products brought recognition.
• As word spread and finances improved, he was able to open another shop. By 1959, he had bought a plot to
establish his first factory to produce spices. The name, MDH, was retained.
• The packaged spices market in India was mostly unorganised then, with most housewives preferring to grind
their own spices at home. Even those who bought spices from outside insisted on the ingredients being
freshly ground, right in front of their eyes.
• To convince people to buy the packaged products was MDH’s next challenge
About company

• INTRODUCTION

• Mahashian Di Hatti Limited is an INDIAN manufacturer, distributor and exporter of ground spices
and spice mixtures under the brand name MDH. It specializes in several unique traditional blends
of spices suitable for different recipes (Chana Masala for chickpeas, for example). The company
was founded in 1919 by Mahashay Chuni Lal as a small shop in Sialkot. It has since grown in
popularity all over India, and exports its products to several countries. It is associated with
Mahashay Chuni Lal Charitable Trust.MDH Ltd. has set up five state of the art plants for meeting
theever growing demand. The company procures raw material directly from the centres of
produce to maintain uniform taste and quality. The raw material is first cleaned, dried and tested
with the help of special machines. It is then carefully groundedinto the finished product passing
through various stages. Fully automatic machines have been installed for this process.
• Starting with manually ground spices, MDH soon switched over to automatic machines to meet
the fast growing demand for MDH Spices. So much so today spices worth crores of rupees are
manufactured and packed by modern machines and sold throughout India and abroad through a
network of over 1000 Stockists and over 4 Lacs retail dealers. These machines now have a
capacity of producing 30 tones of spices in powders packed in beautiful consumer pack of
different sizes (10g to 500g) in a day.
The foundation of MDH Factory laid in 1959.

• In 1972 by mahashay open 15 factories in India , supplying spices to

around 1000 dealers , MDH also has office in Dubai and London. This spice
company exports from around 100 countries.
• Today, MDH is one of the largest brands in spices in India, Today MDH
supplies more than 60 products in more than 100 countries such as
Switzerland, USA, Japan, Canada, Europe, South East Asia, U.A.E., And
Saudi Arabia. In 2017, Gulati was the highest paid fast-moving consumer
goods CEO in India. He took home over Rs 21 crore as salary last fiscal.
• Besides being a manufacturer, MDH is also a distributor and exporter of
ground spices and spice mixtures. It specializes in several unique traditional
blends of spices suitable for different recipes. Currently, MDH has more
than 60 products in its kitty and it exports to about 100 countries, including
the U.K., Europe, U.A.E., USA, Canada, South East Asia and others.
PRODUCT
• Ground Spices
• MDH Black Pepper
• MDH Deggi Mirch
• MDH Jeera Powder
• MDH Kashmiri Mirch Powder
• MDH Haldi Powder
• MDH Dhania Powder
• MDH WhitePepper
• MDH Lal Mirch
• MDH Kasoori Methi
• MDH Chana Masala
• MDH Chicken Masala
• MDH Garam Masala
• MDH Biryani Masala
• MDH Amchoor Powder
• MDH PaaniPuri
• MDH Butter Chicken Masala
• MDH Chunky Chat Masala
• MDH Chutney Masala
AND MANY MORE
CURRENT SATAUS

MDH today has a range of 62 products available in

over 150 different packages.
Even at an age where most of his peers retire, the 96-
year-old owner makes his daily round of factories,
markets and dealers including on Sundays until he is
satisfied everything is in order in the company where
he holds 80% stake.
• India is the world’s largest producer, consumer and exporter of spices producing about 75 of the 109
varieties listed by the International Organization for Standardization (ISO) and accounts for half of the
global trading in spices.
• India exports US$3 billion worth of spices every year. United States, West Asia, China, Malaysia, and
United Kingdom are among the major consumers of Indian spices, Commerce Ministry data showed.
• As per the research conducted by Technopak, “the total spice market in India is pegged at about Rs
40,000 crore, which is mostly in the MSME sector. Of which Rs 5,500 crore is estimated in branded
segment, growing 14% annually. In the branded segment, MDH is a leader in North India with a seven
per cent market share.”
 Charity work by MDH
• Mahashay Dharam Pal has developed more than 20 schools including MDH International School, Mata
Lilawati Knanya Vidyalaya, Mahashay Chunnilal Saraswati Shushu Mnadir, Mahashay Dharampal Vidya
Mandir and more. Dharampal also runs Mahashay Chuni Lal Charitable Trust, which facilitates a hospital with
250 beds. It also runs a mobile hospital which reaches out to slum dwellers. Four schools are also being run
by this trust, and it provides financial support to people in need.

• Mata Chanan Devi Hospital (MCDH) is a 210-bedded multidisciplinary superspeciality which caters to 20-25
lakhs of population base and 600-700 patients per day in the OPD.
• MCDH is a premier tertiary care hospital for the population of South-West Delhi and adjoining states of UP
and Haryana. It is a trust hospital that is spread across an area of 4.25 acres of land.
• The initial seeds of the Hospital were sown in 1968 by Mahashay Dharampal Ji under the aegis of
Mahashay Chunnilal Charitable Trust as a Charitable Eye Hospital in Subhash Nagar in New Delhi. Since
then, the Hospital has expanded to now have a group of 1000 employees and over 30 specialities and super
specialities.
• Mahashay Dharmpal has also extended his blessing to the children by developing a school to impart quality
education to the new generations. Today he is associated with innumerous educational institutions
particularly MDH International School, Mahashay Chunnilal Saraswati Shishu Mandir, Mata Leela Wati Kanya
Vidhayala, Mahashay Dharmpal Vidhya Mandir etc. which hold a distinction that upholds the philosophy of
harmonious co-existence.
• He alone has established more than 20 schools for the benefits of the society and the poor people at larg
OTHER ASSOCIATION
• MDH Pvt. Ltd. (Kirti Nagar – New Delhi)
• MDH Pvt. Ltd. (Gurgaon, Faridabad, Kundli – Haryana)
• MDH Pvt. Ltd. (Nagaur – Rajasthan)
• Mata Chanan Devi Hospital (Janakpuri – New Delhi)
• M.D.H. International School (Janakpuri and Dwarka – New Delhi)
• Mahashay Dharampal Vidhya Mandir (Subhash Nagar – New Delhi)
• Mahashay Chuni Lal Saraswati Baal Mandir, Mata Leelawanti Vidhyalay (Hari Nagar – New Delhi)
• Mahashay Dharampal Vidhya Mandir (Bedgi – Karnatka and Dhansa – Delhi)
• Late. Shree Sanjeev Gulati Hospital and Research Centre (Rishikesh – UK)
• Mata Leelawanti Shri Krishan Vaidik Kanya Vidhyalay (Khusipura – Mathura)
• Mata Leelawanti Vaidik Sanskrit Learning Center (Udaipur – Rajasthan)
• Mahashay Dharampal M.D.H Vaanprasthi Ashram (Paarli – Maharashtra)
• Mahashay Dharampal M.D.H Dayanand Arya Vidya Niketan (Assam, M.P and Nagaland)
• M.D.H Gaushala (Ajmer – Rajasthan and Gandhi Dhaam – Gujrat)
• M.D.H Parisar Nirwan Neyas (Ajmer – Rajasthan)
• Mahashay Dharampal Girls Hostel (Chotipura – U.P)
 Awards
• Mahashay Dharampal received many award for his dedication, growth of the company and quality of the
products. Some of the awards are as follows:
• Received ITID Quality Excellence Award from Sh. Pranab Mukherjee.
• Received "Arch of Europe" Award in Paris for excellence in quality.
• Received Dadabhai Naoroji Award from Sh. T.N. Chauturvedi (Governer of Karnatak).
Chairman's Message I always believe in the philosophy "Give the World the best you can and the
best will come back to you with the grace of Almighty". It was my parents’
belief that everyone should get the right of education and access to
healthcare. With the legacy of honesty, hard work and polite humble approach
for everyone that I inherited from my beloved father Mahashay Chunnilal, I
started the journey of my life as a Tanga coach-van in Delhi after partition of
greater India and then soon re-started the old left over in Pakistan family
business of spices by grinding them with my own hands. Almighty ushered in
me with blessings of my parents and spread of my love to all, enough strength
not only taking my business of spices under the name MDH to a glorious
heights world over and myself as a king of spices, but also more than three
decades ago to simultaneously establish “Mahashay Chunnilal Charitable
Trust" in the name of my father. Under this trust, I have endeavored to fulfill
the cherished dream of my parents by establishing various educational,
medical and social institutions, of which this Mata Chanan Devi Hospital
setup in West Delhi is one of the most premier institutions in the service of
mankind in the name of my beloved mother Smt. Chanan Devi. The journey
of this medical institution Mata Chanan Devi Hospital was started with a
small eye hospital of ten beds at Arya Samaj Mandir, Subhash Nagar in 1975,
thereafter with initial setup of 20 beds in January, 1984 at C-1, Janakpuri,
continued with the construction of the hospital building setting up 210 beds
within few years spreading it into multi specialties and super-specialties
which are at par with any corporate hospital and soon the hospital is likely to
be of around 350 beds.
 Conclusion and learning
• In India spices are a part of life and heritage and MDH makes it the
important part of Indian food because of taste and quality its spices. At the
age of 94, Dharam Pal was the highest paid FMCG (Fast Moving Consumer
Goods) CEO in India in 2007. He took home over Rs. 21 crore as salary last
fiscal.
• At the age of 96, where most of his peers retire, the proud owner who still
owns 80% of his company stakes, makes his daily round of factories, markets
and meets the dealers on Sundays until he is satisfied that everything is in
order in the company.
• MDH is known for its quality, distinct flavors and traditions. This spice giant
has targeted households all over the country and has distribution channels in
the smallest of towns in India. It has opened hospitals and schools for the
well-being of the people, thereby maintaining a positive brand image.
• He says that if god give more don’t increase your standard of living , Increase your
power of giving
• India has always been a sad place for entrepreneur and visionaries; even today
we face issues when we plan to change the world or bring a revolution with our
efforts. Dharampal Gulati started a business and made it successful when people
were speculating the possibilities of attending schools in India. The efforts and
the determination that Dharampal Gulati Ji has shown are exceptional and highly
motivating. The enormous amount of effort and hard work it would have taken is
only imaginable.
• Dharampal Gulati has not only made a successful business for himself but has
helped India climb ladders of success and fame at the global level. He has made
the world believe in the power of India. Gulati Ji is a role model for one and all. At
the age of 96, today he is no less than any youth. The passion and the vision he
carries will continue inspiring youths of the country.
• His indomitable will is something that entrepreneurs of the contemporary world
needs; Gulati Ji has defied failure and achieved success against all odds.
• The secret formula has been always something people brought into discussion when talking about MDH but
only a secret formula is not enough to make a business successful. It was indeed the hard work, passion and
determination that mahashay put in that made MDH the largest Masala Brand. The indomitable will of serving
customers and completing commitments has helped Dharampal come over challenges and lead the business in
varied countries of the world.
• When you keep your eyes on the target and never compromise with hard work then you will see through
success and you will not even realize it.
• Philosophy of Mahashay Dharampal is "Give to the world the best you can, and the best will come back to you
automatically" has virtually been a proverbial come true by the fact that today, MDH is a name that stands
synonymous not only for quality spices but also for its contributions towards the welfare of society and
upliftment of the needy, by way of establishing Educational Institutions, Hospitals and Trust. MDH today stands
as a name in every house hold, trusted & relished all over the world by millions.

Mahashay say in her interview that

• Stick to your dreams
• Don’t lose yourself
• Remember your Passion
• Build trust
Legend care about themselves and success and happiness of those around them.