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Lesson 1 - Introduction To Copywriting

Copywriting involves strategically using words to promote a business, person, opinion or idea. It aims to reach consumers by building bridges between what is being marketed and what consumers need. Copywriting is an art that uses words in marketing materials like ads, on products, and in media writing to encourage action. Effective copywriters are curious, creative, empathetic to consumer needs, and able to see issues from multiple perspectives. They craft unique text tailored to specific purposes and audiences.

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Norhayati Hj Basri
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420 views

Lesson 1 - Introduction To Copywriting

Copywriting involves strategically using words to promote a business, person, opinion or idea. It aims to reach consumers by building bridges between what is being marketed and what consumers need. Copywriting is an art that uses words in marketing materials like ads, on products, and in media writing to encourage action. Effective copywriters are curious, creative, empathetic to consumer needs, and able to see issues from multiple perspectives. They craft unique text tailored to specific purposes and audiences.

Uploaded by

Norhayati Hj Basri
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Introduction to

Copywriting
What is Copywriting?

1. Is it editing?
2. Is it advertising?
3. PR?
4. Media writing?
 ‘”Copywriting does not just
concern writing: it is about
reaching into the hearts and
minds of a marketplace
through building bridges
between what you market
and what your consumer
needs”
- Jonathan Gabay -
So, what is Copywriting?
“Copywriting is the art and science of strategically
delivering words (whether written or spoken) that get
people to take some form of action.”

Definition:
Involves the unique creation of text for a specific
purpose.
The process of writing words to promote a business,
person, opinion or idea.
i.e someone writes something specifically for you
for your specific purposes
Top traits of a copywriter
 Curiosity
 Fascination with Images
 Enjoys every aspect of Media
 Recognizes both ends of argument
 A natural leader
 Interested in people, and what makes them tick
 Sympathetic to peoples needs
 Great Imagination
 Takes creative but logical approach to technical
matters
 Good sense of humor.
 When most people think of “writing careers,” they think
they have two choices:

 You can become an author and write books — fiction, non-


fiction, biographies, and so on.
 Or, you can get yourself a journalism degree, and write articles
and news stories for newspapers and magazines — either as a
freelancer or staff writer
What does copywriting covers

Ads

Product
Marketing Copywriting
item

Media
writing
Example of bad/funny copywriting
Example of good Copywriting
Lets try this…
Use this picture as your guide to advertise your brand (you can choose
any brand that you want).

Make sure to have:


Title/slogan
Small message/brief
Brand logo

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