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Reed Hasting (Netflix)

Reed Hastings has had success as the founder and CEO of two companies - Pure Software and Netflix. At Pure Software, he displayed more autocratic leadership as the company's founder. However, at Netflix he adopted a more democratic and participative leadership style, encouraging employees to share their ideas. Hastings' leadership traits include high openness to new ideas, strong problem-solving abilities, an introverted nature at Pure Software but extroverted at Netflix, low agreeableness but a goal-oriented nature. He has applied different leadership theories in leading his companies, such as transformational theory in building relationships and trust at Netflix.

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0% found this document useful (0 votes)
2K views10 pages

Reed Hasting (Netflix)

Reed Hastings has had success as the founder and CEO of two companies - Pure Software and Netflix. At Pure Software, he displayed more autocratic leadership as the company's founder. However, at Netflix he adopted a more democratic and participative leadership style, encouraging employees to share their ideas. Hastings' leadership traits include high openness to new ideas, strong problem-solving abilities, an introverted nature at Pure Software but extroverted at Netflix, low agreeableness but a goal-oriented nature. He has applied different leadership theories in leading his companies, such as transformational theory in building relationships and trust at Netflix.

Uploaded by

karthik lingaa
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Reed Hastings

Group 5

Shreeya Hegde 1827446


Karthik 1827011
Harshala Dinakar 1827336
Reed Hastings
“It is better to do one product well
than two products in a mediocre
way”

1983-1985 1988 1988-1990 1991 1997

Adaptive Pure
Swaziland Stanford University Software Netflix
Technology
Founded the company Founded the
High school Math Graduated in His first company
which made company along with
Teacher Computer Science.
troubleshooting software Marc Randolf
Hastings Big Five Personality Leadership Traits :
1. Openness:
Hastings displays high degree of creativity at both the companies he was more open to new idea
and options at Netflix

1. Stability:
Hasting displayed remarkable problem solving capabilities at both the companies but in pure
software he was less stable compared to to Netflix

1. Socialibiliy:
He was an introvert at pure soft and he became an extrovert at Netflix

1. Agreeableness:
Hasting encouraged his employees to share their view however also asked them to show their ideas
will actually work , thus he possessed low level of agreeableness

1. Conscientiousness:
Hasting is always seen a goal oriented leader who puts in best efforts to achieve desired goals
Leadership Styles

Pure soft Netflix


Autocratic Democratic
Authoritarian Participative
LEADERSHIP THEORIES
TRANSFORMATIONAL
THEORY
TRAIT THEORY
A LEADER IS ABLE TO CREATE A
SOLID RELATIONSHIP WITH HIS
EMPLOYEES OR FOLLOWERS THE TRAIT THEORY OF
WHICH BUILDS TRUST AND LEADERSHIP FOCUSED ON
INCREASE OF MOTIVATION, ANALYZING MENTAL,
INTRINSIC AND EXTRINSIC. PHYSICAL AND SOCIAL
CHARACTERISTIC IN ORDER TO
THROUGH POLICY FOR GAIN MORE UNDERSTANDING.
EMPLOYEE FRIENDLY:
● TRAVEL POLICY ● PERSONAL TIME
● FORMAL REVIEW
( PERFORMANCE)
BEHAVIOURAL THEORY
A THEORY OF LEARNING
BASED ON THE IDEAS THAT CONTINGENCY THEORY
ALL BEHAVIOURS ARE (PATH-GOAL THEORY)
ACQUIRED THROUGH
CONDITIONING I.E CAUSE AND TO LEAD A COMPANY OR TO
EFFECT THROUGH MAKE DECISIONS INSTEAD
INTERACTION WITH THE OPTIMAL COURSE OF
ENVIRONMENT. ACTION IS CONTINGENT UPON
INTERNAL AND EXTERNAL
● REASON WHY HE CAME SITUATION.
UP WITH THIS STARTUP.
(DVD->DUE) ● HOUSE OF CARDS (30
MIN)

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