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Non Managed Customers Product Penetration HDFC Bank - Narsampet

The document discusses HDFC Bank's non-managed customers in Narsampet and a project to increase their product penetration. Key points: - The author met with non-managed customers to understand how to better pitch HDFC Bank's 40 products and increase sales. - A survey of 86 non-managed customers provided data on factors like income, account types, and current facilities used. - Data analysis found that complaint handling and current facilities enjoyed were significant predictors of customer satisfaction and potential for increased sales. - Achievements included opening various account types and selling investment products to some existing non-managed customers.

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deepak
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141 views

Non Managed Customers Product Penetration HDFC Bank - Narsampet

The document discusses HDFC Bank's non-managed customers in Narsampet and a project to increase their product penetration. Key points: - The author met with non-managed customers to understand how to better pitch HDFC Bank's 40 products and increase sales. - A survey of 86 non-managed customers provided data on factors like income, account types, and current facilities used. - Data analysis found that complaint handling and current facilities enjoyed were significant predictors of customer satisfaction and potential for increased sales. - Achievements included opening various account types and selling investment products to some existing non-managed customers.

Uploaded by

deepak
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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NON MANAGED CUSTOMERS

PRODUCT PENETRATION

HDFC BANK - NARSAMPET

PRESENTED TO PRESENTED BY
Dr. M Bhaskar Rao Laxmi Deepak Vanama
18BSPHH01C0636
Project outline
 Introduction
 Project implementation
 Data collection
 Interpretations
 Learning's From SIP
 Data Analysis
 Outputs
 Limitations
 Achievements
 Conclusion
About the company.....
 In 1994 HDFC Bank was incorporated with its Registered
office in Mumbai inaugurated by then Union Finance minister
Manmohan Singh.
 As of October 9 2018 the banks distribution Network Was at
4805 Branches and 12,260 ATM,s across 2567 cities and
towns.
 HDFC Bank provides a number of products and services
including Wholesale Banking, Retail Banking , treasury , Auto
loans , Two wheeler loans, consumer durable loans and credit
cards.
 There are also many products in the Retail banking like
savings accounts, current accounts, over draft accounts and
also fixed deposits , recurring deposits.
Acquisitions and Competitors .....
 With Times Bank in the year 2000
 Centurion bank in the year 2008
 The competitors of HDFC bank are
 State Bank of India (SBI).
 ICICI Bank (ICICI)
 Bank of Baroda.
 Punjab National Bank.
 Axis Bank
 IDBI Bank.
Introduction

 Categorization of customers
 Classic
 Preferred
 Imperia
 Depends on AMB
 I can pitch all the 40 products of HDFC bank to the non
Managed customers by giving them service and during
my internship my portfolio is non managed customers .
Project Implementation.......
 Going through all the products , features and benefits of
HDFC .
 No dedicated RM or PB sales for non managed
customers .
 Basic products are FD ,RD .
 Service to sales .
 Meeting the non managed customers personally by
taking their Appointment .
 Actively Participating in PADHA YATRA .
Continued....
 Knowing which parameter impacts for more sales to non
managed customers.
 Sales to service will not work.
Data Collection
 Prepared a Questionnaire for Non managed customers.
 Got around 86 Responses .
 Got to know about all the parameters of non managed
customers .
 The questionnaire is designed in such a way that it is
limited only to the Non managed customers of HDFC
bank Narsampet.
 The responses are which we got are from different
customers with different occupations and with different
income levels.
 Since this is semi urban area , the customers have
denied to participate in the survey .
Interpretations :
 The survey results can be more classified upon the
basis of age groups who have responded to the
questionnaire .
 Out of 86 responses majority of the people are
young people . This informs that how young
generations are looking at their savings and
investments.
 The survey results can be more classified into
Education also.
Continued
 This Annual House hold Income is one of the main
important factor for the investments .
 I have given 4 options in the questionnaire they are less than
5 lakhs , 5 to 10 lakhs , 10 t 15 lakhs and greater than 15 lakhs .
Continued....
 The survey is also further based on the type of accounts the
customers have .
 There are total 5 different types of accounts they are
savings, current ,kids Advantage Account , women savings
Account and over draft Account.
 Most of the young people are mostly focused in the savings
Accounts when I have spoken to the respondendts
Current Facilities they are enjoying with HDFC
 In HDFC there are around 40 Products in which the
customer can choose in which product can he fit .
Learning From SIP
 Banking sector
 Functions of HDFC
 Marketing Intangible products
 Penetration of Intangible products
Data Analysis
 To Analyse the Data I have done the Multiple linear
Regression.
 The dependent variable is the customer satisfaction and
there are many independent variables like income ,
complaint handling , which facilities you are currently
enjoying in HDFC and education.
 After running the regression with the outputs and the
graph I can say that the model is significant and the
independent variables which are significant are complaint
handling and the facilities they are enjoying currently with
HDFC Bank.
outputs
Continued....
Continued......
 The Durbin Watson value from the Above table is 1.563 if
the Durbin Watson value lies between 1.5 to 2.5 then there
will be no auto co linearity.
 From the Above results we also got 2 independent
variables which are significant they are complaint
handling and the facilities which they are enjoying with
HDFC .
 So If the customer satisfaction is more the sales will also
increase .
Limitations:
 Since the survey is based on Narsampet sector only the
clear picture is not possible for whole sector.
 Trust issues as the products deals with lots of Money.
 Due to semi urban Area many people wont be interested
in taking part of survey.
 Research done might not be true limitation of the entire
population because the sample size is small.
Achievements:
 Fixed Deposits : 8 worth Rupees 3, 75000
 Recurring Deposits : 64 worth rupees 1000 each
 Savings Accounts : 18
 Mini Savings Accounts under DD19 : 6
 Investments : 2 super income plans of 30000 and 25000
 General Insurance : 8 which includes personal
Accidental coverage of premium 1156 per year
 Atal pension Yojana : 7
 Net banking Activations: 110 customers .
 Payzapp : 10 .
 Credit cards : 7
Conclusion:
 The Above Responses are mainly from the Age group of
21 to 30 which really shows that many young people are
interested towards the savings.
 Products are intangible .
 Service to sales.
 Product penetration depends on the way the complaint is
being handled and facilities which they are enjoying .
 Interacted with more than 15 customers per day
 Interacted with more than 80 customers and brought the
leads .
 Pictures from PADHAYATRA

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