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Demand Forcasting: Product Coca Cola

This document discusses demand forecasting for Coca Cola. It outlines the importance of demand forecasting to meet objectives, prepare budgets, enable expansion, and stabilize employment and production. It also describes factors that influence demand forecasting like time period. Methods for short and long term forecasting of established and new products are presented. Specifically, the document analyzes the history, forecasting, advertising, demand variations, and survey results for Coca Cola versus Pepsi. The survey shows a preference for Coca Cola among young people due to its stronger taste and refreshment, while Pepsi is preferred by some ladies for its sweeter taste. The conclusion is that Coca Cola's better demand forecasting allows it to

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dhirendrasisodia
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3K views10 pages

Demand Forcasting: Product Coca Cola

This document discusses demand forecasting for Coca Cola. It outlines the importance of demand forecasting to meet objectives, prepare budgets, enable expansion, and stabilize employment and production. It also describes factors that influence demand forecasting like time period. Methods for short and long term forecasting of established and new products are presented. Specifically, the document analyzes the history, forecasting, advertising, demand variations, and survey results for Coca Cola versus Pepsi. The survey shows a preference for Coca Cola among young people due to its stronger taste and refreshment, while Pepsi is preferred by some ladies for its sweeter taste. The conclusion is that Coca Cola's better demand forecasting allows it to

Uploaded by

dhirendrasisodia
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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DEMAND FORCASTING

PRODUCTCOCA COLA

BY:-
DHIRENDRA SINGH
HASAN ALI
CHIRAG GUPTA
BHAVANA KUMARI
DEMAND FORECASTING
MEANING AND IMPORTANCE
NEED FOR DEMAND FORCASTING
• TO FULFILL THE OBJECTIVE OF THE
PLANS

•TO PREPARE THE BUDGET

•EXPENSION OF THE FIRM

•STABLIZATION OF EMPLOYEMENT AND


PRODUCTION

•OTHER
FACTORS DEMAND FORE CAST: INFLUENCE
TIME PERIOD
METHODSOF FORECASTING DEMAND
(FOR ESTABLISHED GOODS)
1.FOR SHORT PERIOD FORECAST
INTERVIEW AND SURVEY APPROACH
1.OPINION POLLING
2.COLLECTIVE OPINION
3.COMPOSITE MANAGEMENT OPINION
4.PANEL OF EXPERTS
PROJECT APPROACH:
(FOR LONG PERIOD FORECAST)
1.CORRELATION AND REGRESSION ANALYSIS
2.TIME SERIES ANALYSIS

FORECASTING FOR NEW PRODUCT

1.EVOLUTIONARY METHOD
2.SUBSTITUTION METHOD
3.GROWTH PATTERN METHOD
4.SAMPLE SERVEY METHOD
5.INDIRECT OPINION POLLING METHOD
PRODUCT →COCA COLA COKE

• HISTORY
• FORECASTING
• COCA-COLA VS
PEPSICO
• ADVERTISEMENT
• VARYING WITH
CONDITIONS
• SERVEY
War
b/w
Pepsi
and
coca-
cola
PRODUCT RELIANCE MORE.. BIG APPLE
FRESH

2 BOTTLES
(2L)

COKE 99 95 90
(PRICEIN RS)
PEPSI 95 90 N/A
(PRICE IN RS)
3 BOTTLES
(600 ml)
COKE 55 54 51

PEPSI 53 51 N/A

MONTHLY
SALE (IN LAC)
COKE 2.8 1.9 2.1

PEPSI 1.9 1.35 N/A


PUBLIC SERVEY
• 1. YOUNG BOYS &GIRLS • PREFERANCE
CORPORATE & SERVICE COKE 70% &PEPSI 30%
MAN REASON -
STRONG
LESS SUGAR
REFRESHES MIND
FEEL CURRENT
2 .LADIES COKE 40% PEPSI 60%
REASON
PEPSI IS LESS STRONGER
MUCH SWEETER
conclution

COCA COLA HAVE BETTER FORE CASTING

ABOUT THE DEMAND AND TEST OF

CUSTMER

SO IS GROWING FASTER
THANK YOU

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