Controlling
Controlling
•MANAGEMENT PROCESS
•GOAL-ORIENTED FUNCTION
•PERVASIVE FUNCTION
•DYNAMIC PROCESS
•FORWARD LOOKING
Purpose Of Controlling
by Admin
Establishment Of Standards
The first step in the process of control is the
establishment of standards of performance. It may be
noted that the standards are the objectives or plans
against which actual performance can be measured.
Standards means target or yardstick against which the
actual performance is measured. The standards
become basic for the comparison and the manager
insists on following of standards. The standards must
be achievable, very high standards which can't be
achieved are of no use. Standards must be set up
keeping in mind the resources of the organisation as
far as possible standard must be set in numerical or
measurable terms.
Measurement Of Performance
The next step in the process of control is the
measurement of actual performance. Actual
performance may be measured through
personal observation, samples, reports ,
accounting statements ,etc. But managers
should carefully select the method and time
measurement. Measurement methods may
be quantitative as well as qualitative or
combination both.
Comparison Of Performance
With Standards
The third step of process of control is the
comparison of the actual performance with the
standards. After measuring the actual
performance the manager compares the actual
performance with the planned performance and
standards. But if there is mismatch or deviations
then the manger tries to find out the extent of
deviations. If the deviations are minor then it
should be ignore. But if deviations are major then
timely actions must be taken.
Taking Corrective Actions