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Mall Management Presentation ON Planning Marketing Strategies For An Individual Mall

This document outlines marketing strategies for an individual mall during the planning and construction phase and operational phase. During planning and construction, the strategies target investors through detailed project portfolios, websites, media advertising, and brochures. They also target tenants using retail option portfolios, tenant databases, mall websites, leasing brochures, and presentations. Customers are targeted through mall exteriors, signage, leaflets, and advertisements. Once operational, marketing focuses on promotional activities, customer relationship programs, and maintenance of the mall facilities and tenant mix.

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Kiran Kalyani
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47 views9 pages

Mall Management Presentation ON Planning Marketing Strategies For An Individual Mall

This document outlines marketing strategies for an individual mall during the planning and construction phase and operational phase. During planning and construction, the strategies target investors through detailed project portfolios, websites, media advertising, and brochures. They also target tenants using retail option portfolios, tenant databases, mall websites, leasing brochures, and presentations. Customers are targeted through mall exteriors, signage, leaflets, and advertisements. Once operational, marketing focuses on promotional activities, customer relationship programs, and maintenance of the mall facilities and tenant mix.

Uploaded by

Kiran Kalyani
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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MALL MANAGEMENT

PRESENTATION

ON

PLANNING MARKETING
STRATEGIES FOR AN INDIVIDUAL
MALL
BY:
JANVI
KALYANI -14
CLASSIFICATION OF MARKETING ACTIVITIES
IN SHOPPING MALL
MARKETING STRATEGIES ARE DIVIDED INTO

PLANNING & OPERATION


CONSTRUCTION PHASE
PHASE

INVESTORS, TENANTS ,
CUSTOMERS
MARKETING DURING PLANNING &
CONSTRUCTION PHASE

1. TARGETING INVESTORS: Money for mall development comes


from different sources-public or private ,debt or equity etc.
Different tools used top tap these sources are:
a. Detailed portfolio of the mall Project: This is a set of documents
that are demanded by prospective lenders like commercial bank
and financial institutes.
• This portfolio consist of documents relating to dimensions,
valuations and title of property , approval construction plan, project
brochure, tentative business plan , construction estimations,
received approvals and audited financial reports of the mall
developing company.
b. Project/Company Website:

c. Mass Media
d. Project Brochure:
2.REAL ESTATE BROKERS

ARRANGEMENT WITH MALL DEVELOPER


3. TARGETING TENANTS:
a. Portfolio of retail options:

b. Database of target tenants:

c. Website of the shopping mall


d. Leasing brochure:

e. Power point Presentation


f. Mass Media advertising
4.TARGETING CUSTOMERS:
a. Mall exteriors:
b. Hoardings
c. Leaflets:
d. Advertisements:

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