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Mahindra Truck & Bus Division: Building A Marketing Plan

Mahindra Truck & Bus Division aims to increase its market share from 4% to 8% in three years through its marketing plan. The plan includes providing training and workshops to mechanics and garage owners to increase awareness of Mahindra products. It also aims to offer a wide range of products specific to the auto market to add value for customers and motivate them to switch from other brands.

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Demendra Bhagat
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136 views2 pages

Mahindra Truck & Bus Division: Building A Marketing Plan

Mahindra Truck & Bus Division aims to increase its market share from 4% to 8% in three years through its marketing plan. The plan includes providing training and workshops to mechanics and garage owners to increase awareness of Mahindra products. It also aims to offer a wide range of products specific to the auto market to add value for customers and motivate them to switch from other brands.

Uploaded by

Demendra Bhagat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Mahindra Truck & Bus Division:

Building a Marketing Plan


Setting an Objectives
 Increase market share from 4% to 8% in three years
Specific  Training and workshops to mechanics and garage owners

 A wide range of Products specific to the auto market


Measurable  Training and workshops to mechanics and garage owners

 Adding greater value to customer and motivation to switch from


Attainable entrenched pattern of behaviour

 A wide range of Products specific to the auto market


Realistic  Training and workshops to mechanics and garage owners

 3 years, BSVI compliant engines by 2020


Time Frame  Training and workshops to mechanics and garage owners

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