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Copy Writing & Hypnotic Writing

This document provides an overview of copy writing and hypnotic writing techniques for websites. It discusses the basics of writing for the web, including using attention-grabbing headlines, following the AIDA model of attracting attention, interest, desire and action, and keeping content simple and easy to read. It then defines hypnotic writing as writing that is irresistible and gets the reader to remember and act on the content. The hypnotic writing formula is outlined as getting proper attention, building interest through descriptions and stories, giving logical reasons to buy, addressing objections, providing evidence like facts and testimonials, including guarantees, and calling readers to action. Tips for hypnotic writing include engaging the reader, giving

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128 views11 pages

Copy Writing & Hypnotic Writing

This document provides an overview of copy writing and hypnotic writing techniques for websites. It discusses the basics of writing for the web, including using attention-grabbing headlines, following the AIDA model of attracting attention, interest, desire and action, and keeping content simple and easy to read. It then defines hypnotic writing as writing that is irresistible and gets the reader to remember and act on the content. The hypnotic writing formula is outlined as getting proper attention, building interest through descriptions and stories, giving logical reasons to buy, addressing objections, providing evidence like facts and testimonials, including guarantees, and calling readers to action. Tips for hypnotic writing include engaging the reader, giving

Uploaded by

KikiSudiana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Copy Writing for Website

&
Hypnotic writing
E-Commerce Lecture
#6/14
Reff: Joe Vitale, Hypnotic writing, Willey-2007
[email protected]
Pokok Bahasan
 Writing Basics for Webs
 Hypnotic Writing
 Tugas: Membuat Sales Copy writing
Definisi Copywriting ?
Untuk Apa Copy Writing
 Copy writing kebanyakan digunakan untuk fungsi
pemasaran/sales
 Script Iklan:
 Iklan banner, iklan baris, Mobile Advertising, dll
 Email Marketing  Sales letter
 Article writing  Internet Marketing
 Sales letter for internet marketing web
 Biasanya untuk affiliate marketing atau SMUO (Situs Mesin Uang
Otomatis)
So.. Copy Writing dikatakan bagus
kalau...
 Menghasilkan ketertarikan prospek untuk mengetahui lebih
lanjut mengenai penawaran Anda  Traffic / unique visitor/
clicks
 Menghasilkan penjualan  Sales / Convertion
Writing Basics for Web
 Headlines yg menggelitik
 10 kunci rahasia sukses bisnis di internet.
 Ini rahasia saya untuk mendapatkan 1 milyar dalam 30 hari..
 Is Justin Bieber a Guy ??

 What, When, Where, Why

 Komponen dasar dalam Sales Copy writing: AIDA


 Attention
 Interest
 Desire
 Action
Writing Basics for Webs - cont
 Keep it simple & easy to read

 Riset Keyword

 Hyperlink

 Article Submission
Hypnotic Writing

 What is .. HW?
 writing that is irresistible.
 Writing that rivets your eyes to the page.
 Writing that is so clear and concise and effective that you can’t resist
reading all of it.
 Hypnotic Writing gets you to remember—and act—on what you’ve
read.

Better communication,
Better persuation
Hypnotic writing Formula
Stopper: Get Proper Attention, Bikin pembaca “trance”

Arahkan pada: List Benefit, Janji, Penasaran, Kekhawatiran, Kesenangan

Bangun Minat: Gambarkan deskripsi, Cerita

Beri alasan kenapa harus beli: Harus logis, Menerangkan

Ada dialog: Objection mind reading

Ada Bukti: Facts, Statistics, Testimonials

Guarantee: Risk Reversal

Action: Why do it now?

Reminder/Close: P.S.Pain/Pleasure/Gifts
Tips to Hypnotic Writing
1. Engagement. The more you can engage your reader, the more inclined they’ll be to buy your
item when you ask for the order. Ask questions. Ask them to complete a task. Make your site
interactive. Do you know what I mean?
2. Choice. Give people a choice that are win-wins for both you and him or her. One item offered
to buy or not buy is not a good choice. Two items to buy—to choose between—gives the reader
a sense of control. “Do you want this now or later?” implies they will want it.
3. Ego. Stroke their ego, but sincerely. Don’t lie. Don’t mislead.We all want flattery.You.Me. All
of us. Pet a dog and he’ll follow you home.You’re smart, so you already know this.
4. Reward. Reward people who do what you (buy from you). Give them bonuses, premiums,
unexpected extras. This creates value, removes buyer’s remorse, and strokes the ego.
5. Curiosity. What’s the most powerful psychological tool any Hypnotic Writer can use? I use this
one every day. I might make a call to a friend and say, “Guess how much the most expensive
Mercedes-Benz in history just sold for?” I won’t tell them until I’m done saying whatever I called
to say. My question opens their mind—engages them, yes—but also locks them onto my every
word. At the end, I’ll tell them a 1929 two-seater Mercedes-Benz just sold for over four million
dollars, thereby completing the story. (A true story, too.)
Contoh HW

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