Models of Communication
Models of Communication
behaviors :
to express
exchange information
To express ideas, thoughts, feelings and ideas
An act of transmitting information
Known as mother of all communication models (1949)
Depicts communication as a linear or one way process consisting
of five elements
1.information source – producer of a message
2.transmitter-encoder of a message from the signals
3. channel- signals adapted for transmission
4. receiver- decoder of the message from the signal
5. destination
. Missing one essential element in communication process: feedback
Without feedback, the speaker will not know whether the receiver
understands the message or not
It is two- way process with the inclusion of feedback as an
element
The model is more interactive
There is a collaborative exchange of messages between the
communicators with the aim of understanding each other
It is also shows that a barrier, such as noise that may interfere
with the flow of communication
Modified the Shannon Weaver Model
Ask the student’s view about the Schramm Model
1. CONTROL- communication functions to control behavior
2.SOCIAL INTERACTION – communication allows individuals to
interaction with others
3.MOTIVATION- communication motivates or encourages
people to live with others
4. EMOTIONAL EXPRESSION- communication facilitates
people’s expression of their feelings and emotions
5. INFORMATION DISSEMINATION- communication functions
to convey information
7 Cs of an EFFECTIVE COMMUNICATION of Prof Broom, Cutlif and
Center(2012)
1.COMPLETENESS- complete communication is essential to the quality
of the communication process in general. It should include everything
that the receiver needs to hear for him/ her to respond, react , and
evaluate properly.
2. CONCISENESS – it does not mean keeping the message short, but
making it direct or straight to the point. Insignificant or redundant
information should be eliminated from the communication that will be
sent to the recipient.
3. CONSIDERATION- to be effective, the speaker should always consider
relevant information about his/ her receiver such as mood, background,
race, preference, education, status, and needs. By doing so he/ she can
build a rapport with the audience.
4.CONCRETENESS – effective communication happens when the
message is concrete and supported by facts, figures, and real life
situations and examples. In this case, the receiver is more
connected to the massage conveyed.
5. COURTESY- the speaker shows courtesy in communication by
respecting the culture, values and beliefs of his/ her receiver. Being
courteous at all times creates positive impact on the audience
6. CLEARNESS- this implies the use of simple of specific words to
express ideas. It is also achieved when the speaker focuses only on
a single objective in his/ her speech so as not to confuse the
audience.
7. CORRECTNESS- correctness in grammar eliminates negative
impact on the audience and increase the credibility and
effectiveness of the message.
1. Emotional Barriers
2. Use of Jargon
3. Lack of Confidence
4 Noisy environment
Verbal Communication - refers an interaction in which words are used to
relay the message. For effective and successful verbal com, used words to
express ideas which can easily understood by the person you are talking to.
CONSIDIRATIONS WHEN ENGAGING THIS TIME OF COMMUNICATION
1) APPROPRIATENESS- the language you use should be appropriate to the
environment or occasion. ( formal/ informal)
2) BREVITY- speakers who often use simple word yet precise and
powerful word are more credible. We should be Direct to your words.
Avoid fillers and insubstantial message such as UH, YOU KNOW, I GUESS
and others
3) CLARITY- the meaning of the words , feelings or ideas interpreted
differently by the listener , it is essential for you to clearly state your
message and express your ideas and feelings
4. ETHICS- words should be carefully chosen in
consideration of the gender , roles, ethnicity , preference and
status of the person or people you are talking to
5. Vividness – words that vividly or creatively describe things
or feelings usually add color and spice to the communication,
you are encourage to find ways to charm your audience
through the use of vivid words
> refers to the interaction where behavior is used to convey
and represent meanings. All kinds of human responses that
are not expressed in words are classified non- verbal
communication such as stares, smiles, tone of voice
movement, manners, of walking, standing, sitting,
appearance, style, of attire, attitude towards time and space,
personality, gestures, and others.
1 It enhances and emphasizes the message of your speech, thus
making it more meaningful, truthful, and relevant
2 It can communicate feelings, attitudes , and perceptions without
saying a words.
.3.It can sustain the attention of listeners and keep them engaged
in the speech
4. It gives the audience to preview to the type of speaker you are
5. It makes you appear more dynamic and animated in your
delivery
6. It serves a s a channel to release tension and nervousness
7. It makes your speech more dramatic
8. It can build a connection to the listener
9. It makes you a credible speaker
10. It helps you vary your speaking style and avoid a
monotonous delivery
>(Ting- Toomey, 1999) happens when individuals interact,
negotiate and create meanings while bringing in their varied
cultural backgrounds
> (Gudykunst, 2003) pertains to communication among the people
from different nationalities
>it is a communication that is influenced by different ethnicities,
religions, and sexual orientations
>(Gudykunst and Kim 2003) it takes place when people draw from
their cultural identity to understand values, prejudices, language,
attitudes, and relationship
> Understanding of human experiences across diverse societies
> sending and receiving of messages across languages and culture
> offers a structure that explores how people experience cultural
differences
SIX STAGES OF DMIS ACCORDING TO BENNET AND BENNET (2004)
1. DENIAL- the individual does not recognize cultural differences
2. DEFENSE- the individual starts to recognize cultural difference
and it is intimidated by them, resulting in either superior view on
own culture or unjustified high regard for the new one
3. MINIMIZATION- although individuals see cultural differences,
they bank more on the universality of ideas rather than on cultural
differences.
4. ACCEPTANCE- an individual begins to appreciate important
cultural differences in behavior and in values
5. ADAPTATION- the individual is very open to world views
when accepting new perspective
6. INTEGRATION- individuals start to go beyond their own
cultures and see themselves and their actions based on
multifarious cultural viewpoint
1. recognize communication behaviors which differ from your
own
2. take into account what influence these types of behavior
3. try to analyze how linguistic and cultural communities
differ in terms of communication behavior and influencing
factors ( ALLWOOD 1985)
World Bank (2010) identifies the following traits that define a
competent intercultural communicator
1. flexibility and the ability to tolerate high levels of uncertainty
2.reflectiveness or mindfulness
3. open- mindedness
4. sensitivity
5. adaptability
6.ability to engage in divergent thinking( thinking creatively) and
systems – level thinking ( or thinking how each one in a system or
organization influences each other)
7. politeness
1) INTRAPERSONAL – this refers to the communication that centers
on one person where the speaker acts as both as the sender and
the receiver as the message. The message is made up of thoughts
and feelings. The channel is your brain, which processes what you
are thinking and feeling. There is feedback in the sense that as you
talk to yourself, you discard certain ideas and replace them with
others
2)TOPIC
> It is the focal point of your speech,
which can be determined once you have
decided on your own purpose. If you are
free to decide on a topic , choose one
that really interest you.
1. USING PERSONAL EXPERIENCES
2. DISCUSSING FAMILY MEMBERS AND FRIENDS
2. FREE WRITING
4. LISTING
5. ASKING QUESTIONS
6. SEMANTIC WEBBING
4)NARROWING DOWN A TOPIC
> It means making your own idea
more specific and focused. The
strategies in selecting a topic can also
be used when you narrow down the
topic
5) DATA GATHERING
> It is the stage where you collect ideas,
information, sources and reference, relevant or
related to your specific topic. This can be down in
visiting library , browsing the web, observing a
certain phenomenon or event related to your topic,
or conducting an interview or survey. The data that
you will gather will be very useful in making your
speech informative, entertaining and persuasive
6.)Writing Patterns
> This are structures that will help you
organize the ideas related to your topic.
EXAMPLES
Biographical, categorical, topical, causal,
chronological, comparison/ contrast, problem-
solution, spatial
Check page 65 on the textbook
7.) OUTLINE-
> A hierarchical list that shows the relationship of your
ideas. Experts in public speaking state that once your
outline is ready, two thirds of your speech is finished.
ELEMENTS OF OUTLINE:
A. introduction
B. body
C. conclusion
8)THE BODY OF THE SPEECH
> provides explanations, examples, or any
details that can help you deliver your purpose
and explain the main idea of your speech. One
major consideration in developing the body of
your speech is the focus or central idea. The
body of your speech should have only one
central idea.
Present real- life situations
>
Speaking situations
In event where you asked you say a few words
First day at work or in a class or interview
Advantages
Spontaneous or natural speaking
More Focused and brief
Disadvantages
Tendency to be disorganized
Lacks connection with the audience
Nerve- racking for inexperienced speakers and
beginners
Tips
Once you are requested to say something, pause
for a moment to plan in your head what to say
State your main point briefly and deliver it at pace
DESCRIPTION Speaking with advanced preparation
Planned or rehearsed speech
Reading aloud a written speech
TIPS Rehearse the speech over and over again until so sound natural
Observe accomplished news anchor and note how conversational
they sound when they deliver the news
DESCRIPTION Speaking with advanced preparation
Planned and rehearsed speech
Reciting a written message word for word from memory
SPEAKING When you perform in a stage play
SITUATIONS When you deliver a declamation, oratorical or literary piece
When an actor or actress in a scene performs a script from
memory
ADVANTAGES Exact repetition of the written words from memory
Free to moved around the stage
DISADVANTAGES Speakers end up with a monotone pattern. He/ she might
end up to a fast pace
When a speaker cannot control his stage fright he/she might
have difficulty of remembering his/her memorized speech
TIPS Rehearse the speech over and over again until so sound
natural
Observe how actor/ actresses perform their script in a
theater, tv, or movie scene
Description Audience depends on the venue size
Advantages You can determine the approach with your
audience : more intimate and more personal for
smaller size, more formal for larger size
Disadvantages This can be challenging and intimidating
Tips Ask the organizers about the estimated number
of audience so you can adjust the delivery
Practice, practice and practice
Description Examples are open courts or ground, football fields,
farms etc
Advantages You will feel more relaxed because of the atmosphere
or venue
Disadvantage You will encounter a lot of communication barriers such as noise, inattentive
audiences, discomfort, challenging weather, possible absence of technology such as
s audio visual equipment
Advantages Notes can be placed on a slanted top, and sill work best to the
extemporaneous and manuscripts speeches
The lectern can be used as a means to hide or cover the
nervousness or stage fright
Disadvantag Some may have the tendency to hide their hands behind the
es podium ,which will not help him enhance their message
The
Presidents' State of the Nation
Address (SONA) is a concrete example
Speakers on radio and television are
always battle with time limits. For
examples, a televised panel
discussion about social issue may
require radio and TV anchors to
critically choose and refine the
words of their speech in advance
Thispublic speaking role requires
a great deal of contemplation and
preparation. For example, we have
speeches of different country’s
spokespersons in an international
seminar on climate change.
1. Since this type of speech follows a word for word , you might be
tempted to skip practicing the speech.
2. In relation to the previous point, if you fail to practice and decide to
read it during the time od delivery itself you might be glued to the
speech all throughout. You may overlook making an eye contact with
your audience. Note that glancing at the audience only at the end of a
sentence is not sufficient to establish and maintain rapport during your
speech.
3. Because everything is planned based on the time allotted, you will
surely want to cover everything in your speech before you run out of
time. This might affect your connection with the audience, as there is a
tendency to ignore the audience and neglect responding to their
feedback when busy in the speech. Pay attention and make sure to check
and adjust if the audience displays anxiety, impatience, or boredom.
1. Practice- Practice delivering the speech several times.
Mark the next. Even if it’s a manuscript, know the script
by heart. Only if you do these can you keep frequent eye
contact with the audience.
2. Adapt- Even if you have a manuscript, feel free to
modify the text when the situation demands it. If you
observed that the audience is bored, you may use shorter
yet more vigorous words. If your audience is impatient,
add words of strong motivational power. If your audience
is anxious, share personal anecdotes to lighten the mood.
This requires you to commit the speech to memory
so that you do not bring your notes when delivering
it. As with the manuscripts speech, you can also run
the risk of sounding mechanical during a
memorized delivery. For this reason keep
memorized speech short and work harder on your
facial expressions and the tone of your voice.
Memorizing a speech can help you
achieve a smooth and effortless
delivery. You do not need to focus on
notes or a manuscript. You can
concentrate on maintaining eye contact
with your audience , establishing rapport
and interacting with your audience
1. You might forget what supposed to say. Long pauses can create a
very awkward moment between you and your audience.
2. You might memorized the speech mechanically . This can result in
a very unnatural delivery.
3. You might focus on the content. Consequently, grouping for the
right words might make you look uptight and stiff.
4. You might be too tied to remembering your script. This will give
you no chance to pay attention and respond the audience
feedback.
1. You do not need notes anymore. Since the speech is memorized , you do
not have the worry about when to read and when to glance at the audience.
2.You can plan your gestures, facial expressions, and movement. When you
know the speech by heart
It would be easier for you to work on non- verbal communication .
3. You can concentrate on visual aids and props. A memorized speech will
help you focus more on your props if you have any.
4. You will feel more confident. If you know you have committed the speech
to memory, you will not be anxious about running out of words or not
knowing what to say.
You cannot memorize a speech in one setting. If your
speech has four paragraph , you should focus on one
paragraph at a time. One you have memorized the
first paragraph focus on the next one.
Do not memorized the speech silently. When
you recite speech over and over while
memorizing it, your brain multi task and aids
your memory retention.
Identify the point in every paragraph .
Even if you miss out some words in the
actual speech delivery, you can easily
expound on the key points.
After memorizing the speech in snippets, you need to put
them together. Recite the first paragraph and move on to the
second. After this, recite the first and the second paragraph
and move on to the third paragraph. The next thing to know,
you have completed your speech.
After memorizing some parts of your speech,
take a break for some hours or for a day. After
this recite the speech again. This will test how
well you can recall what you think you have
Record yourself delivering the speech
and listen to it over and over again .
Like a song, the speech will get stuck
in your head.
Writeone key point in the note card.
Bring these notecards wherever you
go and take them out whenever you
have extra time to memorize,
especially during idle times of the
day.
Thisis delivered with little or no time
for preparation. You are called to
speak at the spur of the moment
because you are expected to be
knowledgeable about the subject.
Past
I was not comfortable in making impromptu
speeches because I could not think right away of
what to say; maybe it WAS because of
nervousness and lack of time to prepare.
Reason
I have two reason for this one, it helps me easily
reconnect with old friends; and, two I am updated
on the happenings around me.
point
Facebook indeed, is useful social media network
site. That is why I love it.
Every time I see homeless families, it breaks
Opening my heart. That is why I try to do at least
three things to help them.
Rule of 1. First, I feature them in my writings which I submit to editors for
publication. I highlight their sad and bad experiences living in the streets
Three
and their dreams and aspirations in life.
2. Second, I actively participate in organizing and facilitating livelihood
programs for these families.
3. Finally, I join different non- profit organization in campaigns and
awareness activities against poverty.
Problem You have no idea about the existing conflict in Marawi because you do not follow
it.
Solution Find a way to bridge what you don’t know and what you do know.
Problem You think it is not right for you because you don’t like foods that are too sweet
or full of sugar.
Find a pair of food that you are interested in to compare, such as grilled
Solution Sungayan and Relyenong bangus. Like Bibingka and Binungey, these two are
differ in terms of taste food category.
PROBLEM You are not in favor about 4Ps but instead establishing livelihood program is
favorable to you such as “daing making”, “binungey cooking”, bangus deboning ,
charcoal making and talaba and sea urchin culturing.
Instead of allocating more money to 4Ps, why not allot it to livelihood program for
RESPONSE the stability of the lives of the people of Bolinao.
Smile
Relax by thinking about positive things. Keep telling yourself,
“ I am brilliant speaker. I will nail this presentation.
Identify your purpose. Is it to inform, to entertain, to
welcome, to congratulate, to apologize or to give a birthday
greetings.
Think of one big word that can serve as tour main point. If
you think have enough, think the rule of three.
Start outlining in your head. Focus on what to say first. Be
reminded that your first few words are crucial, so make them
strong and powerful and catchy.
“To be a Miss Universe is both an honor and responsibility. If I
were to be Miss Universe, I will use ,my voice to influence the
youth and I would raise awareness to certain causes like HIV
awareness that is timely and relevant to my country which is
the Philippines. I want to show the world, the universe rather,
that I am confidently beautiful with a heart. Thank you.”
When you are called , keep composed. Walk slowly to the lectern or
to the stage.
Shake hands with the one who introduce you, if necessary.
As you stand to deliver, establish eye contact, and begin right away
with your opening statements. Part of your opening statement is
your greetings to the audience.
From your initial idea to the next, use appropriate transitional
devices.
Observe appropriate and effective nonverbal cues
Observe time limit. Remember, you barely five minutes to say
something
Say thank you
Return to your place
comfortably.
An extemporaneous speech is planned and prepared
speech. Unlike memorized or manuscript speech which is
delivered word-for-word, an extemporaneous speech is
delivered with the help of shorts notes and a clear outline.
Most people who speak in public often prefer the
extemporaneous method of delivery. Although it might look
more challenging than the manuscript or more speeches, it
is more spontaneous and personal.
1) Identify the type of extemporaneous question that you have
to answer.
Is it a question of fact?
This type of question is typically answerable by “YES” or “NO”.
It revolves around whether something is true or not, existent
or not.
Example:
Is fishing the primary livelihood in Bolinao?
◦ Is it a question of value?
It is centered on whether a topic is good or bad, moral or
immoral, just or unjust?
Example:
Is the continued establishment of fish cages in Bolinao a
contributor to the degradation of the town’s rich marine
resources?
Is it a question of policy?
It is focused on what policy or rule should be followed?
Example:
Should Bolinao enforce laws about the illegal fishing such as
using dynamite and cyanide?
2. Determine the purposes appropriate to your topic.
3. Stick to your topic and look at all of the sides and angles of
the problem.
1. REINFORCE
Youmay explore other main points, but
always refer back to your thesis. This will
greatly help your audience remember
your message.
Statethe central idea of your
extemporaneous speech is one
declarative sentence. Keep your sentence
specific. Ask yourself what your audience
to know exactly.
Now that you have clear idea,
you are ready to map out the
supporting points in an
outline.
In the introduction, make sure you:
Grab the attention of the audience with a
striking one- liner
Give a short background by explaining why
they have to listen
State your thesis
Develop at least three main points and check each of them
with these questions:
Does each point have one single idea?
Does it point reiterate the thesis statement?
Does it point prepare the discussion of the next main point?
Make sure that each main point has
enough examples, testimonies,
statistics, or cases. In doing this, you
give the audience new information or
views to learn from.
Reinforce your introduction by coming up
with a closing attention- getter that is
related to your opening. Connect the
needs and interest of your audience with
the theme of your speech. Restate the
thesis or review your main points.
I. Introduction
A. Opening attention- getter
B. The need to listen
C. Thesis statement
I. Body
A. Main Point 1
1. Sub point 1
Evidence
Statistics
1. Sub point 2
Evidence
Statistics
A. Main Point 2
1. Sub point 1
Evidence
Statistics
1. Sub point 2
Evidence
Statistics
I. Conclusion
A. Closing attention- getter
B. Restatement of the thesis or review the main points