SEO and Web Headlines
SEO and Web Headlines
HEADLINES
FOR THE WEB
GATEHOUSE NEWS & INTERACTIVE DIVISION
The agenda
What is SEO?
Jean Hodges
Why is it important? Manager
What are the priorities? of content
development
Good examples GateHouse News
& Interactive
Bad examples
Get started today
Chris Biondi
Manager of
newsroom
development
GateHouse News
& Interactive
What is SEO?
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed) decompressor
are needed to see this picture.
are needed to see this picture.
Good headlines
name
Paladino better with
‘governor’ vs. gubernatorial
McCain could have more
detail
Good headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed)
are needed to see thisdecompressor
picture.
are needed to see this picture.
Good headlines
QuickTime™ and a
QuickTime™ and a
TIFF
TIFF (Uncompressed)decompressor
(Uncompressed) decompressor
are needed to see this picture.
are needed to see this picture.
Good headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed)
TIFF (Uncompressed)
and a
decompressor
Uses specific team names
are needed to see this decompressor
picture.
defense, turnovers
Better to use ‘win’ instead
of ‘rout’ - more searchable
Good headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed)
are needed to see this decompressor
picture.
are needed to see this picture.
Good headlines
QuickTime™ and
Uses entire name for Frank
anda a
Lloyd Wright
QuickTime™
TIFF (Uncompressed) decompressor
TIFF (Uncompressed)
are needed to see this decompressor
picture.
are needed to see this picture.
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF
are (Uncompressed) decompressor
areneeded
neededtotosee
seethis
thispicture.
picture.
Good headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed)
are needed to see this decompressor
picture.
are needed to see this picture.
Bad headlines
QuickTime™ and a
TIFF (Uncompressed)
are needed
TIFF (Uncompressed)
decompressor
QuickTime™ and a
to see this picture.
decompressor
More specific
What conference?
are needed to see this picture.
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed)
are needed to see thisdecompressor
picture.
are needed to see this picture.
Bad headlines
TIFF
QuickTime™ and a
QuickTime™
TIFF (Uncompressed)
(Uncompressed)
are needed
and a
decompressor
to see this decompressor
picture.
Include where it happened
Include name of man, or
are needed to see this picture.
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF
are needed to see thisdecompressor
(Uncompressed) picture.
are needed to see this picture.
Bad headlines
are
TIFF
QuickTime™ and a
TIFF (Uncompressed)
needed
decompressor
QuickTime™ and a
to see this picture.
(Uncompressed) decompressor
are needed to see this picture.
Tell what reunion is
Tell where hospital is located
Say when it is
Bad headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed)
are needed to see this decompressor
picture.
are needed to see this picture.
Bad headlines
were
Find better keywords or
phrases: armed burglaries,
residents tied, taped up
When? What time period?
Bad headlines
QuickTime™ and a
QuickTime™ and a
TIFF
TIFF (Uncompressed)decompressor
(Uncompressed) decompressor
are needed to see this picture.
are needed to see this picture.
Bad headlines
Undefeated Gloucester
Fishermen beat Peabody,
42-0
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed)
are needed to see this decompressor
picture.
are needed to see this picture.
Bad headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed)
are needed to see thisdecompressor
picture.
are needed to see this picture.
Bad headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed) decompressor
are needed to see this picture.
are needed to see this picture.
Bad headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed) decompressor
are needed to see this picture.
are needed to see this picture.
Bad headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed) decompressor
are needed to see this picture.
are needed to see this picture.
Bad headlines
QuickTime™
QuickTime™and anda a
TIFF (Uncompressed) decompressor
TIFF (Uncompressed)
are needed to see thisdecompressor
picture.
are needed to see this picture.
Bad headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF (Uncompressed) decompressor
are needed to see this picture.
are needed to see this picture.
Bad headlines
QuickTime™ and a
QuickTime™
TIFF (Uncompressed) and a
decompressor
TIFF
are needed to see thisdecompressor
(Uncompressed) picture.
are needed to see this picture.
Bad headlines
QuickTime™ and a
QuickTime™ and a
TIFF
TIFF (Uncompressed) decompressor
are needed to see thisdecompressor
(Uncompressed) picture.
are needed to see this picture.
Bad headlines
5 takeaways
Be specific
Use first and last names
Use town names, organization names
Look for keywords, phrases
Start with print subhead
More to come
Leads
Beginning of a sentence/headline
Photo title
Cutlines
BETTER
HEADLINES
FOR THE WEB
GATEHOUSE NEWS & INTERACTIVE DIVISION