Scaling AWSomeTrips.

Challenges and Needs

Challenges Needs
 Spiky Traffic on season  Better performance and
 High page load time for users availability
 High transaction failures during  Scalability and Elasticity
seasonal peaks
 Reduce spending on
 Losing customer and Business infrastructure
 Takes weeks to provision new
servers  Better customer experience on
platform
 No scalability from Service provider
 Service level degrading  Ease of going global
 Costing  Building Analytical Capabilities
 Current Hosted Infrastructure

 30 Servers in total
 12 APPLICATION SERVERS  Web + Application server  Storage – 6TB NAS
config - 6 cores/ 24 GB RAM
 10 WEB SERVERS  Akamai for CDN – 10 TB Data
 Database server config – 12 transfer
 4 DATABSE SERVERS cores/ 64 GB
 Number of Administrators – 5
 2 MANAGEMENT SERVERS  LAMP STACK
 2 CACHEING SERVER
Current Hosted
Architecture

 Web + Application
server config - 6 cores/
24 GB RAM
 Database server config
– 12 cores/ 64 GB
 LAMP STACK
 Storage – 6TB NAS
 Akamai for CDN – 10 TB
Data transfer
 Number of
Administrators – 5
 Business Challenges

 Performance and Availability –Need consistent application response time for users
 Loosing Customer because of High page load time and Transaction failures
 Scalability and Elasticity – Need to Operate at any capacity, within 500k users or beyond
5Million Users
 Need Reduced Business Risk with consistent performance and Service availability to users
 Building a global infrastructure – Expanding to Indonesia and Philippines
 Building Data Analytical capabilities to better understand customer insights, user interactions
and user logs – Currently holds 6TB of Unstructured Data
 All servers are in India
 High provisioning time for additional resources
 High Reliability on Apollo Service provider
Why Amazon Web Services?

 Build your Infrastructure for High availability

 Pay-per use model - You are only charged for disk space, CPU time and
bandwidth that you use.
 Reliable/Redundant/Secure - Infrequent outages. Data is redundant in the
cloud. All services have built-in security.
 Scale easily as your business grows from 500k users to 5M users and beyond
 Ease of Deployment – provision additional resources within minutes
 Going Global - AWS Cloud spans 54 Availability Zones within 18
geographic Regions.
Proposed Architecture
Elastic Cloud Compute – EC2 Simple Storage Service – S3 Relational Database Service
 Resizable compute web  Securely collect, store, and  Easy to set up, operate,
service that provides analyze data at a massive and scale a relational
secure, resizable database in the cloud
compute capacity in the scale.
cloud  Reduce manual database
 Store images and Videos administration
 Provides complete control uploaded by Subscribers
of your computing  Cost-efficient and resizable
resources  Provision S3 for Storage capacity while automating
and Backups time-consuming
 Enables you to build administration tasks such
failure resilient  S3 allows you to run Big
as hardware provisioning
applications Data analytics on your and database setup
 Enables you to increase or data without moving the
decrease capacity within data into a separate  Supports
minutes, not hours or days analytics system. PostgreSQL, MySQL, Maria
DB, Oracle, and Microsoft
 Scale compute power up  UNMATCHED DURABILITY, SQL Server
or down to manage peak
AVAILABILITY, & Allows Replication and
loads with Autoscaling 
and Elastic Load SCALABILITY Scaling
Balancing
Cloud Front - CF Amazon Athena*
 Global Content delivery  Interactive query service that
network makes it easy to analyze
Unstructured data in Amazon
 54 Availability Zones within 18
S3 using standard SQL
geographic regions.
 Serverless - No infrastructure to
 Accelerate data delivery,
manage, pay only for the
Images and Video streaming
queries that you run.
for APAC Users
 Athena can process
 APIs to your Uses with low
unstructured, semi-structured,
latency and high transfer
and structured data sets. Ex
speeds
CSV, Json
 With CloudFront, there are no
upfront payments or fixed
platform fees
Additional Services
API Gateway Elastic Map Reduce* Simple Email Service
 Fully managed service  Managed Hadoop  Cloud-based email
that makes it easy for framework that makes it sending service designed
developers to create, easy, fast, and cost- to help digital marketers
publish, maintain, effective to process vast and application
monitor, and secure APIs amounts of data. developers send
at any scale. marketing, notification,
 Analyze and process
handles all the tasks and transactional emails..
 streams of data coming
involved in accepting from Awsometrips
and processing up to website.
hundreds of thousands of
 Analyze user interaction,
concurrent API calls
and supply data, which is
 No minimum fees or stored on Amazon S3)
startup costs. You pay
only for the API calls you
receive and the amount
of data transferred out.
Current Infrastructure Expenditure

Managed hosting $ PER MONTH $ PER ANNUM

22 web+ app 6 core/ 24 GB 5139 $ 61668 $
servers
MySQL – 4 DB 12 core/ 64 GB 16,819 $ 201828 $
Servers
Load balancers 2 25 $ 300 $
Storage 6 TB 590 $ 7080 $
TOTAL 22573 $ 270876 $

AKAMAI CDN USAGE Price per GB $ PER MONTH $ PER ANNUM

10 TB Per Month 0.40 $ 4000 $ 48000 $
 AWS pricing and Comparison

Service Type Type Unit Price per Month

EC2 Service Linux m4 Large 22 Instance 3381 $
S3 Service Storage 6 TB 153 $
Cloud Front Service CDN 10 TB 1587 $
RDS Service MySQL m4.4x large 4 Instance 6202 $
SES Service Email Service 10000 emails/day 24 $
Elastic Map Reduce Big Data Analysis 1 Instance 398 $
AWS Support 1132 $
Total Per Month Spend 12857 $

Reference Calculator - https://calculator.s3.amazonaws.com/index.html#r=BOM&key=calc-38ACA0E2-

74F4-40F9-9BDE-EA52207F3C9E
Cost of Replication Services across SEA -
https://calculator.s3.amazonaws.com/index.html#r=BOM&key=calc-38ACA0E2-74F4-40F9-9BDE-
EA52207F3C9E
 Apollo vs AWS Cost Comparison

25000
22573 Apollo Provider vs AWS
20000
Dollars Per Month

15000
11270

10000

4000
5000
1587

0
Apollo vs AWS per month Akamai CDN vs CloudFront
Apollo AWS

* Per Month spend

Cost at Scale – Subscriber Growth and Going Global

 Growth projected to 5 million users by end of Q4

 Linear growth of Subscriber growth from Q1 to Q4
 Data transfer to multiply 10x of 500k users – from 10 TB TO 100 TB Per Month
 Peak instances required only on Weekends and Season
 MySQL DB to grow in linear manner – 10x by Q4
 Replicate EC2 across regions to Go Global
 Awsometrips can Leverage availability Zones across every regions to
expand business

AWS Infrastructure cost translates to 11200 $ per month or ~50% of the current spend
with Apollo Providers 22573$ per month.
Security and Compliance

 Identity and Access Management

 Multi factor authentication
 VPC to connect your corporate offices across regions to AWS resources
 Server-Side Encryption (SSE) option to encrypt data stored at rest in S3
 IS0 – 27001 Compliant
 Migrate
Migrate non
Identify Service to Business
use POC mission critical
critical
Applications
Applications

Next
Steps