Scribd
Upload
28 views

Group 6: Huỳnh Dương Minh Phương Huỳnh Thị Thu Thủy Vũ Thị Mai Phan Thị Ánh Như Nguyệt

Group 6 presented their brand identity analysis of Samsung. Their key points were: - Samsung's brand name means "eternal" in Korean and their logo symbolizes power and permanence. - Their slogan "Imagine the amazing things we can build" speaks to innovation. - Samsung markets through various methods like promotions, magazines and advertisements. - They have diversified their products extensively over the decades from black and white TVs to smartphones. - Their future plans include launching the Galaxy S10 and foldable smartphones while continuing to invest in their ecosystem of connected devices.

Uploaded by

Huỳnh Dương Minh Phương
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
28 views

Group 6: Huỳnh Dương Minh Phương Huỳnh Thị Thu Thủy Vũ Thị Mai Phan Thị Ánh Như Nguyệt

Group 6 presented their brand identity analysis of Samsung. Their key points were: - Samsung's brand name means "eternal" in Korean and their logo symbolizes power and permanence. - Their slogan "Imagine the amazing things we can build" speaks to innovation. - Samsung markets through various methods like promotions, magazines and advertisements. - They have diversified their products extensively over the decades from black and white TVs to smartphones. - Their future plans include launching the Galaxy S10 and foldable smartphones while continuing to invest in their ecosystem of connected devices.

Uploaded by

Huỳnh Dương Minh Phương
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 39

GROUP 6

Huỳnh Dương Minh Phương


Huỳnh Thị Thu Thủy
Vũ Thị Mai
Phan Thị Ánh Như Nguyệt
BRAND IDENTITY
BRAND IDENTITY
Brand name
성 =  eternal

삼 = 3  big, numerous, and powerful


BRAND IDENTITY
Brand name

=
powerful and everlasting in the
sky.
BRAND IDENTITY

LOGO
BRAND IDENTITY

LOGO : one of the most popular and


instantly recognizable logos

oval shape: sense of


dynamic tension

white: purity, elegance


and charm

1993 - present Blue: excellence, reliability, and


commitment in service.
BRAND IDENTITY

SLOGAN

Imagine the amazing things we can build


BRAND IDENTITY
BRAND IMAGE
BRAND IMAGE

Modern

Innovative

Sophisticated design
PRODUCT MARKETING
PRODUCT MARKETING
PRODUCT MARKETING

METHOD
∞ Direct referrals
∞ Promotion
∞ Released magazine by Samsung
∞ Public relation
∞ Advertisement
PRODUCT MARKETING
Advertisement
PRODUCT MARKETING
BRAND AMBASSADOR
What is brand ambassador?
A brand ambassador would be one
who is only a spokesperson for the
brand or is just appearing as a
testimonial for the brand’s
benefits.He/she is an intergral part of
the brand person and helps to build an
emotional, which goes beyond just
appearing on TV commercials.
PRODUCT MARKETING

Advantages:
 Humanize brand
 Help increase social reach
 Protect online reputation
 Provide positive word-of-mouth
 Increase traffic to brand’s website
PRODUCT MARKETING
BRAND ENDORSEMENT
BRAND EXTENTION
BRAND EXTENSION

1938
• Founded by Byung Chull Lee, Korea

1970s
• Market leader of Black & White televions

1980s • Color TVs, personal computers

1991 • First mobile handset

1999 • First wireless equipped phone

2009
• Galaxy
BRAND EXTENSION
BRAND EXTENSION
BRAND EXTENSION

Diversified
products

Factors to
success of
the brand

Many Focus on
segments marketing
BRAND EXTENSION
FUTURE PLANS
FUTURE PLANS

Launching new products

Continuing to invest in Galaxy Ecosystem


FUTURE PLANS

1.New products
SAMSUNG
CES GALAXY JANUARY
S10
EVENT 2019
FUTURE PLANS

1.New products
FUTURE PLANS

1.New products
After GALAXY S10
GALAXY X-
MWC Event Foldable
smartphone
February 2019
FUTURE PLANS

1.New products
FUTURE PLANS

2. GALAXY ECOSYSTEM

Virtual reality glasses


Smartwatch
GALAXY
Camera
ECOSYSTEM
Samsung Dex
SmartThings
POSITION AND
CHALLENGES
POSITION AND CHALLENGES

1.POSITION

 The top spot in


smartphone market
 Key markets: North
America, West
Europe, Asia...
POSITION AND CHALLENGES

2.Challenges
 Technology market is already
saturated
POSITION AND CHALLENGES

2.Challenges

 Facing with strong


competitors

You might also like