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Patanjali SWOT

Patanjali Ayurved was established in 2006 by Acharya Balkrishna with inspiration from Baba Ramdev to promote Ayurveda. It manufactures over 400 food, personal care, and medicine products. Patanjali aims to create a healthy society through Ayurveda and Yoga. It uses a 4P marketing strategy of affordable natural products distributed widely through retailers and promoted using Baba Ramdev. Patanjali has grown significantly but also faces threats from competitors and potential quality issues from rapid expansion.

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Aashish Mehra
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1K views29 pages

Patanjali SWOT

Patanjali Ayurved was established in 2006 by Acharya Balkrishna with inspiration from Baba Ramdev to promote Ayurveda. It manufactures over 400 food, personal care, and medicine products. Patanjali aims to create a healthy society through Ayurveda and Yoga. It uses a 4P marketing strategy of affordable natural products distributed widely through retailers and promoted using Baba Ramdev. Patanjali has grown significantly but also faces threats from competitors and potential quality issues from rapid expansion.

Uploaded by

Aashish Mehra
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTATION ON

BY: MAYANK BHARDWAJ


VIDHI RUHELA
URVASHI TOMAR
INTRODUCTION
 Shri Acharya Balkrishna established Patanjali
Ayurveda Ltd in the year 2006 taking inspiration
from Yogrishi Baba Ramdev for the objective of
establishing science of Ayurveda in accordance
and Coordinating with the latest technology and
ancient wisdom.
 94% stake in the company is owned by shri
Acharya Balkrishna , who is the C.E.O of the
Patanjali Ayurveda Ltd.
 Patanjali Ayurveda was first started by
manufacturing medicinal products .Gradually they
have expanded their range from medicine to food
items and cosmetics.
PRODUCTS IN WHICH THEY DEAL ?
COMPANY
OVERVIEW
 Patanjali Ayurved Ltd was established in 2006 with
a thought of rural and urban development. The
company is not merely an organisation but a
thought of creating a healthy society through Yog
and ayurved

 Patanjali value its consumers and believes in


providing quality products and a quality life.
Patanjali`s primary objective is to take every
measure to ensure quality like the unique ID
system to stop fake products.
TYPE Private
Industry Consumer Goods
Founded 2006
Founder Baba ramdev, Acharya Balkrishna
Headquarters Haridwar , Uttrakhand , India
Area served Indian subcontinent ,middle east( India
, Nepal, Bangladesh , Srilanka )
Products Food , beverages ,cleaning agents,
Personal care products, Ayurvedic
medicines
Revenue Rs. 12,000 Crore ( US$ 1.7 billion)
(2017-18)
Number of employees 200000 (2011-12)
MISSION
AND
VISION
 VISION :- Keeping Nationalism , Ayurved and yog
as pillars and to create a healthier society and
country . To raise the pride and glory of the world ,
Patanjali is here to serve people by bringing the
blessings of nature into our lives.

 MISSION :- Making India an ideal place for the


growth and development of Ayurveda and a
prototype for rest of the World.
QUALITY POLICY.
 They Adhere to the highest quality and hygiene
standards to ensure customer satisfaction. Patanjali
is a brand that we can trust for its naturnal and
healthy ingredients. The noodle are manufactured
under strict supervision with minimum touching by
hand . Several quality checks are undertaken and
only then the final product reaches the shelf.
WHO ARE ITS CUSTOMERS?

 A Customer of Patanjali are people from all age


groups, as the products offered by patanjali are
perceived to be healthy and availablity in different
SKU(stock keeping unit ) make it more affordable for
the customers.
WHO ARE IT`s
COMPETITORS?
WHO ARE ITS COMPETITORS?

• DABUR INDIA

• PROCTER & GAMBLE

• NESTLE INDIA
• MARICO

• HINDUSTAN UNILEVER LIMITED

• HIMALAYA HERBAL
HEALTHCARE
MARKETING STRATEGY (4 p`s)
IT`S MARKETING STRATEGY ?(4P`s)

 PRODUCT- Patanjali Ayurved is an Indian FMGC


company which started in 2006. Patanjali offers
various products in it marketing mix.
Patanjali has more than 400 types of FMGC goods
like cosmetics ,food items ,hair care products, skin
care, tooth care products etc.
Patanjali also produces medicine and as per its
sources , all its products are ayurvedic and free of
harmful chemicals.
 PRICE – Patanjali Ayurved has entered in an
extremely competitive segment in the Indian FMGC
intdrustry. The main players in india in this category
are the like of HUL ,P & G , ITC etc . Patanjali has
ventured into various segments and hence the
pricing strategy in its marketing mix is define by the
competition in that segment. Patanjali products are
priced as per competition so that becomes easier for
the customers to switch from their existing brand and
adopt their products.
 PLACE – Patanjali has managed to reach a wide
population in a short span of time. Patanjali has an
excellence distribution network as it has tied up with
the likes of future group ,reliance retail, hypercity etc.
This has enabled the patanjali brand to ensure that
its products are widely available across various cities
and towns in india close to 5000 retailers are actively
promoting patanjali to products along with smaller
grocery stores, with the increase in ecommerce in
the indian segment , patanjali is also effectively
increasing its presence online.
 PROMOTION – Patanjali has considered advertising
for its product as a high priority for driving sales. The
promotion and branding in patanjali marketing mix
utilises media channels like print ,TV, online ads,
billboards .Patanjali`s brand ambassador is yoga
guru ramdev baba , who has a staggering fan
following. We enabled the brand to concept in the
big league within a short span .The advertisement of
patanjali has been aggresive where they have
showcased the importance of using natural and
ayurvedic ways of making products.
FINANCIAL DETAILS
SWOT ANALYSIS
STRENTHS WEAKNESSES
. Strong Paritorism
.Quality Products .Launched so many products in short time
.Core team .Over dependency on Baba Ramdev
.Baba Ramdev .Lack of Experienced Management
.Keeping up with the trends .Low number of manufacturing units
.Mission above everything

SWOT
OPPORTUNITIES
. Increasing getting awareness THREATS
.Growing organic sector .Competition from other FMGCs
.India`s Largest food park players
.No comprises on quality .Price war
.Expand rural awareness .Negative word-of-mouth
.Expanding global pressence .Increasing competition
CONCLUSION
 So we have concluded that Patanjali has given a
headache to many marketers like HUL, Marico etc with
its unconventional ways or marketing . It has disrupted
the whole FMCG sector and bought a revolution in the
industry in a very short span of time . The main pillar of
Patanjali is Yog Guru Baba Ramdev whose main motive
is to spread ayurveda and to build healthy society , the
thing which attracts the customers is the strong
nationalism and people are also switching towards
natural and herbal products. Hence, Patanjali (unlike its
competitors) is attracting brand-loyal customers and not
price sensitive customers.

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