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The Creative Process

The document discusses the creative process and includes the following key points: 1. The creative process involves preparation, incubation, inspiration, and verification. It also involves brainstorming and divergent thinking. 2. Creative people exhibit traits like curiosity, courage, confidence, and seeing themselves as creative. 3. Mental blocks to creativity include seeking a single right answer, avoiding ambiguity, and believing that errors are wrong. Thinking outside of established rules and roles can help overcome these blocks.

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Nizam Jumadi
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49 views

The Creative Process

The document discusses the creative process and includes the following key points: 1. The creative process involves preparation, incubation, inspiration, and verification. It also involves brainstorming and divergent thinking. 2. Creative people exhibit traits like curiosity, courage, confidence, and seeing themselves as creative. 3. Mental blocks to creativity include seeking a single right answer, avoiding ambiguity, and believing that errors are wrong. Thinking outside of established rules and roles can help overcome these blocks.

Uploaded by

Nizam Jumadi
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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The Creative Process involves:

1. The work environment


2. Traits of creative people
3. The four step creative
process
4. Brainstorming
5. Divergent thinking
1. The environment that supports
creativity….

• The size of the team is critical


• Think about where you come up with
your more creative ideas
• A passion for what they were doing, a
genuine respect for others’ ideas
2. Traits of creative people

• Simply believing you’re creative:


Curiosity
Courage
Constancy
Confidence
3. The 4-step Creative Process

1. Preparation
2. Incubation
3. Inspiration
4. Verification
1) Preparation 3) Inspiration
• Gather data • Be prepared to act
• Subject-specific • Don’t waste a good idea

2) Incubation 4) Verification
• Steps to achieve “alpha state” • Ideas are common…it takes more
▫ Close your eyes than merely a good idea
▫ Slow, deep breaths
▫ Focus on a single image
definition

W H AT I S C R E AT I V E T H I N K I N G ?

The creation or generation of ideas, processes,


experiences or objects.
Playing with imagination and possibilities.
Making new and meaningful connections
with ideas, people and the environment
(Lumsdaine and Lumsdaine, 1995:29)
overview
“Creative thinking”
ABILITY :
Key
Generating something totally new to imagine, to invent something new,
Combining ideas in a new way to generate new ideas by combining,
Finding new uses for existing ideas changing, or reapplying existing ideas
Taking existing ideas to new
people. and/or creativity is not the ability to
create out of nothing.

ideas knowledge ATTITUDE :


•The ability to accept
change and newness. Connection w/
I M A G I N AT I O N •A willingness to play
with ideas and Ideas
process ++ values possibilities.
• A flexibility of outlook.
People
POSSIBILITIES • The habit of enjoying environment+
the good while looking
for ways to improve it.
Experience skills

PROCESS :
•Very few works of creative excellence
are produced with a single stroke of
brilliance or in a frenzy of rapid activity.
•Creative people work hard and
continually to improve ideas and
solutions, by making gradual alterations
and refinements.
Creative Thinking
Exercise
Your task is to join all nine dots using only four
(or less) straight lines, without lifting your
pencil from the paper and without retracing the
lines.
here are the classic ’4 line’ solution

Many people who try to solve this problem start with the assumption that the
lines must be inside the square formed by the dots. But this was never
stated in the original problem!
It was this solution that apparently gave rise to the expression ‘thinking
outside of the box’. However, how did you get on with the other versions?

Here is the 3 line solution:


Innovation
overview
definition

W H AT I S I N N O VAT I O N ?
Innovation, is a new or
technologically improved product or significantly
improved process, based on the results of new
technological developments, new combination of
existing technology or utilization of other knowledge.

CREATIVITY + CHANGE = INNOVATION


(Grace McGartland)
definition

Zaltman et al.(1973) defined innovation as "any idea,


practice, or material artifact perceived to be new by the
relevant unit of adoption".

"Innovation is the creation of a new product – market –


technology – organisation combination" (Boer and During,
2001).

4 terms to identify innovation:


1. Someone has to take action to create innovation
2. Innovation is change and gives birth to change
3. Innovation happens in a context
4. Innovation gives new value to an existing situation
Obstacles
to Creativity

Why don’t we think creatively more often?


What are the barriers that get in our way?
Stimulants and Obstacles

There are a lot of of Stimulants and Obstacles creativity.


Discuss in a group
and make some note and the end of class one of the member will
make presentation in the class..
18

MENTAL BLOCKS

Mental blocks are


reasons (attitudes)
why we don’t “think
something different.”
19

MENTAL BLOCKS !!
1. The _______ answer.
2. That’s not _________.
3. __________ the rules.
4. Be ______________.
5. ________ is frivolous.
6. That’s not my _____.
7. ________ ambiguity.
8. Don’t be _________.
9. __________is wrong.
10. I’m not __________.
20

MENTAL BLOCK Q1

1. Trying to Find the “Right” Answer

Only one?
21

MENTAL BLOCK Q2

1. The right answer.


2. That’s not logical.
22

MENTAL BLOCK Q3
Why rules should be
1. The right answer. challenged:
1. We make rules based on
2. That’s not logical. reasons that make a lot of
sense.
3. Follow the rules. 2. We follow these rules.
3. Time passes, and things
change.
4. The original reasons for
the generation of these
rules may no longer exist,
but because the rules are
still in place, we continue
to follow them.
23

MENTAL BLOCK Q4

1. The right answer.


2. That’s not logical.
3. Follow the rules.
4. Be practical.
24

MENTAL BLOCK Q5

1. The right answer.


2. That’s not logical.
3. Follow the rules. “When do
4. Be practical. you get
5. Play is frivolous. your best
ideas?”
What, When ,Who
,Where ,Why & How
(5W+1H)
25

MENTAL BLOCK Q6

6. That’s not my area.


Our focus is becoming more narrow
26

MENTAL BLOCK Q7

6. That’s not my area.


7. Avoid ambiguity.

AMBIGUITY
27

MENTAL BLOCK Q8

6. That’s not my area.


7. Avoid ambiguity.
8. Don’t be foolish.
28

MENTAL BLOCK Q9

6. That’s not my area.


7. Avoid ambiguity.
8. Don’t be foolish.
9. To err is wrong.

Errors are a sign that you are breaking new ground and are trying new things. Remember, if you fail you
learn what doesn’t work. The failure gives you an opportunity to try a new approach.
29

MENTAL BLOCK Q10

6. That’s not my area.


7. Avoid ambiguity.
8. Don’t be foolish.
9. To err is wrong.
10.I’m not creative.
”Whatever made you
successful in the past,
WON’T in the future.”

Lew Platt, fd VD Hewlett Packard

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