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PESTLE Analysis of Various Countries

The document provides a PESTLE analysis for several countries including Germany, France, Japan, UK, Sweden, China, USA, India. It analyzes the political, economic, social, technological, legal and environmental factors in each country. Some key points include: Germany has a stable democratic government and influences EU decisions, while France has a history of divisions and revolutions. The US is a superpower with the largest economy but also has high budget deficits. China prioritizes economic growth over the environment. India has a rapidly growing economy but also social imbalance and unstable government.

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Mohinder Pandey
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540 views

PESTLE Analysis of Various Countries

The document provides a PESTLE analysis for several countries including Germany, France, Japan, UK, Sweden, China, USA, India. It analyzes the political, economic, social, technological, legal and environmental factors in each country. Some key points include: Germany has a stable democratic government and influences EU decisions, while France has a history of divisions and revolutions. The US is a superpower with the largest economy but also has high budget deficits. China prioritizes economic growth over the environment. India has a rapidly growing economy but also social imbalance and unstable government.

Uploaded by

Mohinder Pandey
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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PESTLE Analysis - Germany

• Democratic and stable government


Political • Strong influence on European Union decisions

• Fourth largest economy, Export driven, Strong industrial Base, Famous for
Economic automobile industry
• High standard of Living, Social security, Low unemployment

• Family valued, Aging population, Multi-cultural, Migrants population increasing


Social • Labor unions, Educated people, Structure driven, Punctuality valued, Direct
communication

• Strong Technology and Innovation base, Strong transportation industry, which


Technological includes Shipping, Railways and Aerospace
• Strong R&D focus and government backs the research work

• Own laws, however these are also now influenced by European Union laws
Legal • Strict law adherence, Contracts are valued and enforced

• Society is concerned about environment, nature and sustainable living


Environmental • Government initiates strong climate and energy policies
PESTLE Analysis - France
• Democratic and stable government
Political • Strong influence on European Union decisions
• History of rich and poor devisions and revolutions

• 7th largest economy, Strong industrial and automobile base, GDP growth low
Economic • Famous for wine, food, cheese, fashion and tourism, High standard of Living
• Social security, Higher taxes and High unemployment

• Social disparities, Crime rate high, Majorly catholic, Language and cultural pride
Social • Family valued, Multi-cultural, Migrants population increasing
• Labor unions do cause business disruptions, Large number of graduates

• Strong Technology and Innovation base, Strong transportation industry, which


Technological includes Railways and Aerospace
• Strong R&D focus and government backs the research work

• Contracts in French, Firing of employees very difficult


Legal • Strict law adherence, Contracts are valued and enforced

• Society is concerned about environment, nature and sustainable living


Environmental • Government initiates strong climate and energy policies (80% of energy met from
nuclear sources)
PESTLE Analysis - Japan
• Democratic and stable government
Political • Emperor symbolizes unity

• Third largest economy, GDP growth low, Free markets, Export driven, Strong
Economic industrial Base, Famous for automobile industry
• High standard of Living, Low unemployment

• Religious freedom, Family valued, Aging population, Emphasis on own language


Social • Basic education compulsory, Hospitals non-profit and 30% medical cost self paid
• Educated people, Structure driven, Punctuality valued

• Strong Technology and Innovation base, Strong transportation industry, which


Technological includes Railways and Aerospace
• Heavy automations. Strong R&D focus and government backs the research work

• Modern laws related to trademark, labor and corporate


Legal • Strict law adherence, Contracts are valued and enforced

• Affected by natural and nuclear disasters.


Environmental • Policies a balance between economy development and environment protection
PESTLE Analysis - UK
• Democratic and stable government
Political • Own decisions prefernece compared to decisions enforced by europen union

• 6th largest economy, Export driven, Diverse Economy, Strong industrial Base,
Economic Known for few automotive OEM‘s such as JLR, Aston-Martin & Bentley.
• High standard of Living, GDP growth slow, Low unemployment

• Large and Aging population, Multi-cultural, Migrants increasing, Social unrest


Social • Educated people, Densely populated, Social security and benefits
• English language spoken and enforced

• Strong Technology and Innovation base, Strong transportation industry, which


Technological includes Shipping, Railways and Aerospace
• R&D focus and government backs the research work, levels lower than US

• Own laws preference over European union laws.


Legal • Minimum wage law and Maternity/Paternity benefits law defined
• Strict law adherence, Contracts are valued and enforced

• Society is concerned about environment, nature and sustainable living


Environmental • Government initiates strong climate and energy policies
PESTLE Analysis - Sweden
• Democratic and stable government
Political • Own democratic and elective structure

• Low inflation, Strong industrial base, Known for automotive OEM‘s e.g. Volvo.
Economic • High on natural resources. Services contribution to economy (72%)
• High standard of Living, GDP growth high, Low unemployment

• Large and Aging population, Multi-cultural, Migrants increasing, Social unrest


Social • Educated people, Densely populated, Social security and benefits
• English language spoken and enforced

• Strong Technology and Innovation base,


Technological • R&D focus and government backs the research work, levels lower than US

• Own laws preference over European union laws.


Legal • No Government interference in Judiciary
• Strict law adherence, Contracts are valued and enforced

• Society is concerned about environment, nature and sustainable living.


Environmental • Waste disposal laws defined and attempts made to make economies out of it
• Government initiates strong climate and energy policies
PESTLE Analysis - China
• Single ruling party (communist), Stable, Social unrest controlled with force
Political • Freedom of political expression absent, Low on human rights

• Second largest economy, high growth & export-levels, strong industries, Growing
Economic vehicle market
• Auto industry foreign OEM‘s driven, High inflation, Increasing property prices

• Large population, Age distribution in demography changing, Family valued, High


Social saving rate, High consumption driven by higher incomes
• Internet and e-commerce usage high, Credit card usage low

• Technology catching up fast with western countries


Technological • Few Chinese companies are now world class e.g. social, mobile-phones and
internet domains

• Less regulations for privacy, consumer and IP rights


Legal • Tax incentives for industry promotion

• Environment prioritized low in comparison to economic development


Environmental • Pollution levels high
PESTLE Analysis - USA
• Strong and stable democracy, Massive political influence over global policies
Political • Driven by massive deficits, Protectionist sentiments and measures on rise

• A superpower with largest economy of $20 trillion


Economic • Competitive marketplace, High budget deficit and deficit trend increasing

• Multi-cultural, Society has liberal mindset, Education and Healthcare systems


Social one of the best
• Increasing illegal migration, Social and racial intolerance increasing

• Technological supremacy, At forefront in developing, adapting and applying


Technological technologies
• Leads in innovations

• Law well defined, Strong and fair legal system


Legal • Privacy, Consumer, Human and IP-rights valued

• Diverse geography and climate conditions, Historically affected by weather and


Environmental climate disasters
• Environment concerned, Nature valued, Government regulations support
PESTLE Analysis - India
• Largest democracy, Multi-party system, Unstable
Political • Regulatory and policy consistency challenges

• Seventh largest economy with GDP growing above 7%


Economic • Economy growing rapidly since liberalization reforms in 1991

• Social imbalance and unrest possible


Social • Large population with 70% population below age of 30

• Technological base low but improving rapidly since liberalization


Technological • Strong IT sector

• Long delays for legal resolutions


Legal • Legal framework improving, IP-rights not highly valued

• Environment not highly valued, High pollution levels


Environmental • Government has initiated few actions e.g. diesel vehicle ban, but the measures
are not sufficient
Thank you
Mohinder Pandey

[email protected]

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