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Pioneer Institute of Professional Studies: Presentation On-Decision Making For Purchase of Mosquito Repellent

The document summarizes a presentation on choosing a mosquito repellent coil. It discusses the need for repellents, provides information on various coil brands like Mortein, Casper, Tortoise, Maxo and Good Knight. An evaluation table compares the coils on attributes. The presentation recommends purchasing Mortein coils for their long duration and low smoke. A SWOT analysis and suggestions for the brand are also included.

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Sanjay Trivedi
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198 views17 pages

Pioneer Institute of Professional Studies: Presentation On-Decision Making For Purchase of Mosquito Repellent

The document summarizes a presentation on choosing a mosquito repellent coil. It discusses the need for repellents, provides information on various coil brands like Mortein, Casper, Tortoise, Maxo and Good Knight. An evaluation table compares the coils on attributes. The presentation recommends purchasing Mortein coils for their long duration and low smoke. A SWOT analysis and suggestions for the brand are also included.

Uploaded by

Sanjay Trivedi
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Pioneer institute of

professional studies

Presentation on-Decision Making


for Purchase of mosquito repellent

Presented to- Presented by-


Prof.Nihit jaiswal Swapnil kanojia
Prof.Sumit zokarkar Section- ‘A’
Roll no-57
CONTENT
• INTRODUCTION
• NEED RECOGNIZATION
• INFORMATION
• EVALUATION TABLE
• PURCHASE DECISION
• SWOT ANALYSIS
• SUGGESTION
• POST BEHAVIOUR
Introduction
• Mosquito repellent-this is the chemicals used to protect
the human body from mosquito bites.
• These chemicals are used in different forms-
1-Liquid vaporizer chemical content- prallethrin for eg-
allout liquid, good knight liquid etc.
2-Coils chemical content- transfluthrin and D-trans allethrin
for eg- mortein,tortoise,maxo cyclothrin and good knight.
3-Aerosol chemical content-pyrethroid for eg-mortein hit
,maxo aerosol etc.
4-Cream chemical content-Diethyl benzamide for eg-
odomos.
Basic need of a good mosquito
repellent coils
1-Long burning hour.
2-Less eye irritation.
3-Less smoke.
4-Effectiveness.
5-Good fragrance.
6-Price range from rs 10-30.
Information-
• Market Search -local retail shop, Reliance fresh.
• Internet-
http://www.jyothylaboratories.com/HouseholdInse
cticide.aspx?pk=61
http://www.mortein.co.in/products_coil_10.asp

Friends
• Advertisement-mortein louie,maxo-aya bhago etc.
• Observation-self.
MORTEIN COIL
• Mfg-  Reckitt Benckiser India Ltd.
• Mkt- Reckitt India.
Feature-
1- It contains chemical d- trans
allethrin that is effective in killing
mosquito in homes.
2- Its unique hexagonal shape is
thicker at corners which releases
power boosters in every half an
hour ensuring you a peaceful
night.
3- Each pack contains twelve coils.
4- No fragrance
5- Mortein 12 hour coil power
booster burn up to 12 hour.
6- Price-25 RS
CASPER COILS

Mfg by-Tainwala India ltd


Mkt by-NA
Feature-
1- Mosquitoes repellent
formulating like d-trans
Allethrian,  Prallethrin
Transfluthrin & d-Allethrian
is used with effectively repel
Mosquitoes.
2- Contain 10 coils per pack.
3- Don’t come in fragrance.
4- Burn upto 12 hours
5- Price -24rs
TORTOISE MOSQUITO COILS
• Mfg by Bayer India ltd.
• Mkt by-Bombay
chemicals pvt ltd.
Feature-
1- It contains chemical
transfluthrin effective for
mosquito killing.
2- It has a round shape
thicker coils.
3- Each pack contains ten
coils.
4- No fragrance.
5- Burn up to 8-9 hours.
6- Price-20 rs
MAXO CYCLOTHRIN COIL
• Mfg by-jyothy laboratories
India.
• Mkt by-storm India.
Feature-
1- It also contain transfluthrin.
2- It has round shaped coil.
3- Each pack contain ten coils.
4- Comes in fragrance.
5- Maxo Cyclothrin Coil xl giant
burns upto 12 hours.
6- Price-23 Rs
GOOD KNIGHT COIL

• Mfg by-godrej ltd.


• Mkt by-godrej sara lee ltd.
Feature-
1- It comes in round and
hexagonal shaped coils.
2- Contain 12 coils.
3- Don’t come in fragrance.
4- Good knight coil jumbo
burns upto 12 hours.
5- Price-26 Rs.
EVALUATION TABLE

Product Mortein 12 hour Tortoise lazor Maxo Good knight Casper coil 12
coil power mosquito coil Cyclothrin Coil coil jumbo Hour super
booster xl giant protection

Burning hour 12 hours 8-9 hours 12 hours 12 hours 12 hours

Effectiveness Excellent Good Ok Good OK


over mosquito

Fragnance No No Yes No no

Chemical D- trans Transfluthrin Transfluthrin NA D-Allethrian


allethrin

Shape HEXAGONAL ROUND ROUND HEXAGONAL ROUND

Smoke LOW MEDIUM MEDIUM LOW MEDIUM

Number of 12 10 10 12 10
coils
Price range 25Rs 20Rs 23Rs 26Rs 24Rs
Purchase decision-
I will go for mortein power booster coil
because of its 12 hour protection, low
smoke and power booster feature due
to thickness at the sides.
SWOT Analysis
• Strength
1- Long burning hours.
2- Less smoke and irritation.
3- Good penetration effect in the room.
4- Good marketing and availability in the
market.

• Weakness
1- Don’t come in fragrance.
• Opportunities
1- Good opportunity in the rural parts of India.
2- New techniques like power booster ie wideness at
the sides add advantage over other mosquito coils.

• Threat
1- Rival companies going for new techniques and
chemical with less smoke and irritation can
overcome mortein.
2- Rival companies can go for good effectiveness
with fragrance.
• Suggestion
1- Company can go for coils with good
fragrance.
2- Company can go for more burning
hours with more widen coils.
• Post behavior
I myself and friends use mortein power
booster 12 hour protection coil totally
satisfied due to its effectiveness and
long burning hours for all night.

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