LYCEUM OF THE PHILIPPINES UNIVERSITY
MANILA
College of International Tourism and Hospitality Management
“Organic Products and Tourism Activity for
AgriTourism Industry: A Case of Silang, Amadeo,
Alfonso, Mendez in Cavite as a Tourist
Destination”
Researchers :
Gamiten, Sophia Gabrielle
Añonuevo, Aja Jade R.
Objective of the Study
1. To know the preference of tourists in agri-
tourism.
2. To know the factors that affects Silang, Amadeo,
Alfonso and Mendez in Cavite as an agri-tourism
site.
3. To know the level of acceptability of tourist in
agri-tourism of Silang, Amadeo, Alfonso and
Mendez in Cavite.
4. To promote agritourism industry.
Scope and Limitations
This study covers about the Organic Products for
Agritourism activity as a tourist destination in Silang,
Amadeo, Alfonso and Mendez in Cavite Province on June
to September of 2016 with 258 tourist respondents and 3
farm owners.
Conceptual Framework
Significance of the study
This study is significant to the academe, the
Farmers, the Academe, Local Government of
Cavite, Department of Tourism, Department
of Agriculture, the Tourists, the Entrepreneurs
and Future Researchers.
Review of Related Literature
Author Topic
Fajardo (1999) Agricultural Economics
Nelson, V. (2013) An Introduction to the geography of
tourism
Simeon, L.M. (2016, June 12) Farm tourism
The Farm Tourism Development Act Farm tourism activities
of 2016, Republic Act No. 10816
(2016)
Research Design
• The Researcher used the descriptive, qualitative and
quantitative method of research. The researcher used the
taking general notes and checklists or time-and-motion logs
for qualitative methods. Survey Materials are used by the
researchers as for the quantitative method.
• The total number of tourist arrival in the Cavite (DOT) is
1,775,331. Based on Calmorin Method, the total number of
respondents is 258 with 99% reliability.
• Statistical tools used are frequency, percentage and weighted
mean.
RESULTS OF THE STUDY
QUALITATIVE
Coffee Farm House MorningSide Farm Mendez Organic Farm
AGRICULTURAL AGRICULTURAL
Kind of tourism RECREATIONAL RECREATIONAL
affects tourists TOURISM Farm tourism TOURISM
Agri-tourism IRR (Informative, Farm Tour, Sample seminar, workshop,
activities that can Recreation, and Taste of the training, making
offer Relaxation). organic Products fertilizers
Expected number of
tourists visits
annually Not counting Not counting Less than 500
the benefits of Peaceful Lifestyle, healthy, free of any
choosing agri – environmental sickness, fresh air healthier lifestyle and
tourism Friendly daily. more easy to cope
products that
strawberries, black
promote agri- Coffe Beans, body herbs, lettuce,
pepper, Macademia
tourism that can scrubs and cucumber and
Nuts, and Ampalaya,
offer Fertilizers livestock
QUANTITATIVE
Farm Tourism Activities that affects
tourists f
1.Outdoor Activities 186
2.Accomodation 134
3.Services 87
QUANTITATIVE cont’d…
Farm Tourism activities that interest tourists f
1. Sightseeing 156
2. Recreational 143
3. Bed and Breakfast 120
4. Spa and wellness 111
5. Harvesting 85
6. Organic Gastronomy 81
7. Planting 76
8. Events Venue
57
QUANTITATIVE cont’d…
Benefits in purchasing products, avaling services related in
farm tourism f
1. Freshness 209
2. Health Concerns 143
3. Reasonable price 108
4. Uniqueness 105
5. Innovative 45
6. Seasonal 42
QUANTITATIVE cont’d…
Top organic products tourists interested in: f
1. Vegetables 158
2. Dairy Products 151
3. Fruits (mostly pineapples, dragongruit) 126
4. Flowers and Orchids 104
5. Honey 95
6. Herbs 84
7. Coffee beans 72
8. Coconut 49
9. Farm Animals 46
10. Mushroom 44
QUANTITATIVE cont’d…
Tourist Motivation f
1. Buy fresh/Homemade 152
2. Nature Appreciation 139
3. Vacation/relaxation 136
4. Farm Activities 119
5. Educational 100
6. Organic gastronomy 64
7. Spa and wellness 58
8. Direct market 37
9. Visiting Friends or relatives 37
10. Event Venue 29
COFFEE FARM MORNINGSIDE Mendez Organic Farm
HOUSE FARM
1 Climate Climate Climate
2 Social Soil Quality Political
3 Political Market Soil Quality
4 Capital Labor Market
5 Market Capital Capital
6 Transportation Social Social
7 Landscape Political Labor
8 Soil Quality Transportation Landscape
9 Labor Landscape Transportation
Acceptability AgriTourism Activities in Cavite
Verbal
Wm
Interpretation
Sight Seeing 4.56 Highly Acceptable
Photography 4.50
Acceptable
Farm to table cuisine 4.32
Acceptable
Harvesting Vegetables 4.24
Acceptable
Planting 4.13
Acceptable
Sale and Market of products 4.09
Acceptable
Collecting Honey 4.09
Acceptable
Food Processing 3.97
Acceptable
Conclusion
The researcher has been able to arrive with these conclusion based on the
following:
• The researchers found that many tourists coming in Cavite are interested in
availing farm products and services, as well as participating in different
tourism activities. Post-Harvesting activities, where visitors get to try out a
farm’s finish product is the tourists’ most preferred activity, in terms of
agricultural recreational tourism, tourist favors outdoor activities in farms like
picnic and horseback riding.
• Based on the interview concluded by the researchers to farm owners,
climate, is the one of the very important factors that can affect the
agritourism industry. The right climate helps the plants to grow abundantly.
But because of climate change and unpredictable weather, it is difficult for
the farmers to conduct farm activities.
Conclusion
• Agritourism activities such as harvesting fruits and vegetables,
collecting honey, food processing sale and market of products,
farm-to-table cuisine, sightseeing and photography got the rate
of “Acceptable” based on the respondents’ feedback.
• The easiest possible way of promoting agritourism industry is
with the help of social media. Another way of promoting
agritourism is through educational tours, conducting seminars
and workshops in farm locations.
Recommendation
Based on the following findings by the researcher, they come up
with the following recommendation.
• Even though the landscape of the farms is less of a priority to
the owners, it is still important for the destination to look
more presentable for both the repeat visitors and the new-
coming visitors. Since sightseeing is identified as the activity
that motivates the most tourist to visit and to engage in a
destination, the farm owners should invest more on
landscaping their farms.
Recommendation
• Festivals is a good example of events, yet it is advisable to
incorporate new ideas to attract more visitors like creating a
memorable slogan. Here are the following examples:
• For Amadeo, “Open Minded ka ba? Kape Tayo sa Amadeo!”
• For Silang, “Organic Products na hindi ka malilinlang, Silang!”
• For Alfonso, “Puro ka na lang si Coco, try mo kaya ang cocoa
sa Alfonso”
• For Mendez, “Lalayo ka pa ba? Strawberry, Mendez na!”
