Module 4: More Realistic Models of Demand: Prof. Chelsea C. White III
Module 4: More Realistic Models of Demand: Prof. Chelsea C. White III
Realistic Models of
Demand
Prof. Chelsea C. White III
[email protected]
Introduction
We have been assuming we know 𝑃 𝑑 𝑡 + 1 =
𝑑, ∀ 𝑑.
Unlikely-
1. Seasonal effects
2. Underlying economic conditions vary
3. Product desirability varies
4. May only have access to sales (censored demand)
5. Regulatory or approval changes
𝑃 𝐷 = 𝑑 = 1.
𝑑
Example
i. Can we assume the random variable is, say, normally
distributed? 𝑁(𝜇, 𝜎)
ii. If so, what’s 𝜇 and 𝜎?
𝑃 𝑑 𝑡 + 1 ,𝑧 𝑡 + 1 𝜇 𝑡 + 1 ,𝜇 𝑡 = (∗∗)
Consider
Likely, ∗∗ = 𝑃 𝑑 𝑡 + 1 𝜇 𝑡 𝑃 𝑧 𝑡 + 1 𝜇 𝑡
1. 𝑃 𝑧 𝑡 + 1 𝜇 𝑡 may be well understood/ studied.
2. 𝑃 𝑑 𝑡 + 1 𝜇 𝑡 is a product-specific. For a new
product, may not be understood at all. Assuming we know
this probability may be the weak link of the assumption
we know (∗).
Comments:
Suggests a need for certain parts of (∗) to be Bayesian-based
and other parts to perhaps be non-parametric, totally data-
based.
Consider
What does the literature say about this model?
Two general extensions away from 𝑃(𝑑) being known and
i.i.d.:
Good news:
i. Robust model
ii. A sufficient statistic exists
iii. Some computationally useful structure
Bad news:
i. Still a computational challenge
ii. Many structural results for the MDP don’t extend to the
POMDP (but we will find some).
Sufficient Statistic
The sufficient statistic:
𝑠 𝑡 ,𝜇 𝑡 → 𝑠 𝑡 ,𝑥 𝑡 ,
where:
Belief Function
𝑥 𝑡 = {𝑥𝑖 𝑡 }
𝑥𝑖 𝑡 = 𝑃 𝜇 𝑡 = 𝑖 ℐ 𝑡 .
Nomenclature: Let
𝑃𝑖𝑗 𝑑, 𝑧 = 𝑃(𝑑 𝑡 + 1 = 𝑑, 𝑧 𝑡 + 1 = 𝑧, 𝜇 𝑡 + 1 = 𝑗 ∣
𝜇 𝑡 = 𝑖).