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Functional Implementation

Functional implementation strategies are plans to achieve objectives within specific functions like marketing, finance, operations, and HR. These functional plans and policies must be integrated and aligned with corporate and business level strategies. Functional plans outline actions for sub-functions and ensure strategic decisions are implemented consistently across the organization. The document then provides examples of the types of plans and policies that may exist for various functions such as financial, marketing, operations, and HR plans.

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Raman Chandel
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835 views

Functional Implementation

Functional implementation strategies are plans to achieve objectives within specific functions like marketing, finance, operations, and HR. These functional plans and policies must be integrated and aligned with corporate and business level strategies. Functional plans outline actions for sub-functions and ensure strategic decisions are implemented consistently across the organization. The document then provides examples of the types of plans and policies that may exist for various functions such as financial, marketing, operations, and HR plans.

Uploaded by

Raman Chandel
Copyright
© © All Rights Reserved
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Functional implementation

Functional strategies- are the restricted plans to


achieve objectives in specific function

Vertical & horizontal Corp. level


strategies
fit

Business level
strategies

Functional level
strategies

Marketing Financial Operations


HR mgt.
Plans & Plans& plans
plans
policies policies
Functional plans and policies
• Within functional strategies there are many sub
functional areas like mkt. department may have
sub functions like product dev., service,
advertising etc.
• We need to develop plans means definite course
of action within the guidelines of policies
• These are needed to ensure:-
– Strategic decisions are implemented in all parts of org.
– There is a basis available for controlling
– Time spent by functional managers is reduced as the plans are clear
– Similar situations are handled in consistent manner
– Coordination among various functions takes place wherever necessary
Development of functional plans and
policies-
• It is a similar process as that of strategies but limited to
functional area
• These are guided by basic objectives and goals are
affected by resource allocation
• The functional divisions vary from org. to org. but
traditionally these are
– Finance
– Marketing
– Production
– Personnel
– Information
• The plans of every department is integrated with each
other
Financial plans and policies
• Sources of funds
– Own capital
– Tie-up with financial institutions
– Venture capital
– Share issues
– Internal accruals
• Usage of funds
– Capital investment
– Fixed asset procurement
– Current asset procurement
– Dividend payments
– Loan & advances
• Management of funds
– Budgeting
– Cost benefit analysis
– Internal audits
– Codes, manuals and procedures
Marketing plans and policies
• Product
– Quality/features
– Packaging
– Features/brand name
• Pricing
– Low price marketing- tata-nano, cheaper airlines
– Premium price strategy- high end cars, business class air travel, branded shoes
• Place
– Transportation
– Taxes at local level
– Channels to be used
• Promotion
– Type of campaign
– Media to be chosen
– Product placements
Operations plans and policies
• Productions system
• Operations planning and control
• Research and development
Personnel plans and policies
• Personnel systems
– Recruitment
– Development
– Compensation
– Appraisal
• Organizational and employee characteristics
– Corporate image
– Quality of managers, staff and workers
– Working conditions
– Opportunity for development
– Organizational culture building
• Industrial relations
– Relationship with unions
– Collective bargaining
– Labour welfare
– Safety standards
– Employee satisfaction and morale
Information management plan &
policies
• Factors related to acquisition and retention of
information
• Factors related to processing and synthesis
• Factors related to usage
• Factors related to transmission and
dissemination
• Integrative, systemic and support factors
Integration of functional plans and
policies
• Need for internal consistency
• Relevance to build organizations’ capability
• Making trade off decisions
• To determine intensity of linkages
• Timing of implementation
Operational implementation
• This is the stage where most tangible work is
done
• This deals with the nitty- gritty of strategy
• This is a very wide scope, covers almost
everything which happens in organization
• Operational implementation plays a key role in
achieving organizational effectiveness which
gets measured in evaluation and control
process
Operational effectiveness
• It is continual improvement through constant change,
flexibility and efforts to achieve best practice
• Though the scope of achieving effective ness is very
wide but we discuss primarily the four P’s
– Productivity
• Just in time concept (JIT)
• Cycle time reduction
• Total productive maintenance (TPM)
• Lean manufacturing
– Processes
• Quality management (TQM)
• Business process re-engineering
• Enterprise-wide resource planning (ERP)
• Benchmarking
• Supply chain management
• outsourcing
– People
• Performance management
• Training and development
• Performance appraisal
• Separation management
– Pace
• Time study
• Network analysis and activity charts
• Time management
Conclusion
• Change tactics
– Timings of change
• Greater the degree of change required better the acceptability
• Window of opportunity like change of management
• No conflicting signals
• Not done in nervousness
– Job losses and delayering
• Sack the change blockers at first instance
• Avoid creeping job losses
• Visible caring approach who looses their jobs
– Visible short term wins
• Identify hot spot for immediate results

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