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A Descriptive Study of Mutual Funds & Investors Perception About Investment in Mutual Funds

This document discusses a descriptive study of mutual funds and investor perceptions about investing in mutual funds. It provides an overview of Aditya Birla Sun Life Mutual Fund, including its product offerings and organizational structure. It also contains a SWOT analysis, definitions of mutual funds and how they work. The research objectives are outlined, along with the methodology used. Key findings indicate that most investors are salaried individuals aged 25-35 who prefer monthly monitoring. The document concludes that mutual funds can help pool investor money and that the industry needs to expand its reach and technological capabilities.

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sunilparmar
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93 views

A Descriptive Study of Mutual Funds & Investors Perception About Investment in Mutual Funds

This document discusses a descriptive study of mutual funds and investor perceptions about investing in mutual funds. It provides an overview of Aditya Birla Sun Life Mutual Fund, including its product offerings and organizational structure. It also contains a SWOT analysis, definitions of mutual funds and how they work. The research objectives are outlined, along with the methodology used. Key findings indicate that most investors are salaried individuals aged 25-35 who prefer monthly monitoring. The document concludes that mutual funds can help pool investor money and that the industry needs to expand its reach and technological capabilities.

Uploaded by

sunilparmar
Copyright
© Attribution Non-Commercial (BY-NC)
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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A Descriptive study of Mutual

Funds & Investors Perception


about Investment in Mutual Funds

By
Sunil Parmar
Aditya Birla Money Ltd

• Formerly known as Apollo Sindhoori Capital


Investment Ltd. it was incorporated in year 1995
as Aditya Birla Financial services Group

• It is Distribution Firm
MF Products
• Diversified Fund
• Theme Based Fund
• Debt Schemes
• BSL Excel India Fund

Organization structure
• National Sales Head
• Regional Sales Head
• Location Sales Head
• Sales Manager
• SMT
SWOT Analysis
STRENGTH WEAKNESS
•Corporate Membership • lack of promotional Materials,
•Wider product offering & Banner
•Greater on Research •Proper Training not provide to
•Online Broking Channel Partner
•Unique Products
•Specialized Services
•Being 5th biggest AMCs

OPPORTUNITY THREATS
•It can advertise its products by stars •The company is facing strong
•Untapped Rural Market Competition from other companies
•More Focus on PSUs may enhance like HDFC, Kotak , & Reliance, etc.
Business
•Training provided to investor may
lead to more Investments
•BSLMF launch new schemes for their
Customer
Definition of Mutual Fund

• A mutual Fund is just the connecting bridge or a


financial intermediary that allows a group of
investors to pool their money together with a
predetermined investment objective. The mutual
fund will have a fund Manager who is
responsible for investing the gathered money
into specific securities(Stocks or Bonds).
Mutual Fund Operation Flow Chart

Passed back to Investor Pooled their


money with

Fund
Returns Manager

Generates Invest in
Securities
Category of Mutual Fund
Index funds
Based on Based on
their investment Dividend yield
structure objective Equity diversified
Thematic funds
Equity Sector Funds
Open - Fund
ended ELSS
Funds Debt Oriented
Balance Equity Oriented
Mutual
Fund Liquid Funds
Fund
Gilt Funds
Close - Income Funds
ended FMPs
Funds Debt Fund
Floating rate
Arbitrage fund
MIPs
Objectives of the Research
• Primary Objectives:
▫ Different Schemes of Mutual Fund
▫ To study what is the performance of BSLMF
▫ To find which company perform well among selected
companies
• Secondary Objectives:
▫ To understand the parameters that are important of
making Investment
▫ To share Knowledge/Experience with others
• Scope of Study:
▫ A big boom has been witness in MF Industry in
current times
Research Methodology
• Data Sources
• Sampling
▫ Sampling Procedure
▫ Sample Design
▫ Sample Size

• Limitation Of Research
▫ People were not so responsive
▫ Sample size is limited to 200 Visitors
▫ The research confined in certain part of Vadodara
▫ Some possibility of error in Data Collection
Achievements
• I have booked two gold around 3.6 lakhs, Two
SIPs, One LI, And Two Mutual Fund
• I have created Nine Channel Partners
• I got PPO from location head for post of SMT

Challenges
 I faced the challenge of doing the Business
• Convenience the customer
Findings
• Highest number of investors comes from the
salaried class & age group of 25-35.
• Investors prefer monitoring their investment on
monthly basis.
• The people invest up to 6% of their annual
income in mutual funds.
Suggestion and Recommendation
• Mutual Fund Company needs to give the training to the
Individual Financial Advisors

• first enquire about the risk tolerance of the


investors/customers their need and time

• Younger people aged fewer than 35 will be a key new


customer group into the future

• Systematic Investment Plan (SIP) is one the innovative


products launched by Assets Management Companies

• Marketing tools should be used through mass media

• Organize programmed for customer awareness


Conclusion
• Mutual funds are funds that pool the money of several
investors to invest in Equity funds, Debt funds or
balanced funds.

• The Indian mutual fund industry needs to widen its


range of products with affordable and competitive
schemes to tap the semi-urban and rural markets in
order to attract more investors.
 
• The industry is also overwhelmed by scarce technological
infrastructure and needs to collaborate with other
sectors of the economy such as banking and
telecommunications.

• Mutual fund companies are also required take advantage


of the growing opportunity in the commodities market.
Reference
• Http:// WWW.BSLMF.COM
• Http:// WWW.MONEYCONTROL.COM
• Http:// WWW.AMFIINDIA.COM
• Http:// WWW. MUTUALFUNDSINDIA.COM
• INVESTIME MAGAZINE ( Vol. 6. 12 june,10)
Thank You

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