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Adventure Works (Year) Sales Proposal

Adventure Works proposes new products and sales strategies to increase profits. The proposal discusses current products and profits, market research showing potential for new customers and sales, proposed new product lines, projected return on investment, and strategies to close sales faster, clearly present concepts, and leverage customer database information. Questions from executives will be answered.

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Akbal Nur Karim
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286 views16 pages

Adventure Works (Year) Sales Proposal

Adventure Works proposes new products and sales strategies to increase profits. The proposal discusses current products and profits, market research showing potential for new customers and sales, proposed new product lines, projected return on investment, and strategies to close sales faster, clearly present concepts, and leverage customer database information. Questions from executives will be answered.

Uploaded by

Akbal Nur Karim
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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Adventure Works [Year] Sales Proposal

Linda Martin
Senior Vice President
Worldwide Sales
Date

Adventure Works: The ultimate source for outdoor equipment


Executive Summary
• The Concept
▫ Just-in-time retail inventory.
• The Opportunity
▫ Reduced overhead costs.
▫ Increased customer satisfaction.
• The Potential
What We’ll Cover Today
• A review of our current products and profits.
• [Year] sales research.
• Proposed new products.
• Costs on return and investment projections.
• Terms and conditions.
• Strategy and schedule.
• Sales and marketing needs.
• Questions and answers.
Our Current Products
• Camping • Climbing
▫ Duffel Bags ▫ Harnesses
▫ Daypacks ▫ Climbing shoes
▫ Family camping tents ▫ Helmets
▫ Foam sleep pads ▫ Rappel gloves
▫ Internal frame packs ▫ Rope bags
▫ Cookware ▫ Carabineers
▫ Dehydrated food packs ▫ Gaiters
Previous Year Profits (in millions)
[Year] [Year] [Year]
Revenue 10.1 27.7 50.0
Cost of Goods 1.8 3.1 4.6
Gross Profit 8.3 24.6 45.4
Total Expenses 3.03 8.1 15.3
Pre-Tax Profit 5.27 16.5 30.1
Pre-Tax Profit as
64.6% 59.6% 60.2%
Percent of Revenues
[Year] Sales Research
• Customers
▫ [Year] is projected to attract 920,700 new customers.
▫ 27% of first-time customers have become repeat customers.
• Transactions
▫ Average sale transaction = $52.17.
▫ 75% of customers have bought at least 1 non-sale item in addition to a sale
item.
Proposed New Products
• Survival gear
• Sportswear
• Outerwear
• Off-road bicycles
• Fishing equipment and tackle
• Canoes and personal rowing shells
Costs of Return on Investment Projections
• Costs
• ROI 80
70
60
50
40
30
20
10
0 ROI
2012 Costs
2013
2014
2015

Costs ROI
Terms and Conditions
• Terms and conditions #1
• Terms and conditions #2
• Terms and conditions #3
• Terms and conditions #4
• Terms and conditions #5
Strategy and Schedule
• Strategy
▫ Tactic #1
▫ Tactic #2
▫ Tactic #3
• Schedule
Adopt plan Implement Evaluate Adjust

• 3Q [Year] • 4Q [Year] • 3Q [Year] • 4Q [Year]


Sales and Marketing Needs
• Close sales faster.
• Present complex concepts quickly and clearly.
• Leverage database information (sales numbers, customer
locations, etc.).
Close Sales Faster
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Present Complex Concepts Quickly and Clearly
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Leverage Database Information
• Need and solution #1
• Need and solution #2
• Need and solution #3
• Need and solution #4
• Need and solution #5
Adventure Works: The ultimate source for outdoor equipment

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