Scribd
Upload
91 views9 pages

V.M Calendar Promotions

The document discusses visual merchandising objectives, promotions, and methodology at Big Bazaar. It includes a calendar from July to December and objectives of establishing creative medium to present merchandise and draw customer attention. Two specific promotions discussed are Shubh Muhurat and Kitchen Mela, which use focal points, standees, and drop downs. The conclusion states that promotions increase foot traffic and sales, and changing window displays weekly highlights new items. Color and size blocking aids customer selection.

Uploaded by

nirmalkumar009
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
91 views9 pages

V.M Calendar Promotions

The document discusses visual merchandising objectives, promotions, and methodology at Big Bazaar. It includes a calendar from July to December and objectives of establishing creative medium to present merchandise and draw customer attention. Two specific promotions discussed are Shubh Muhurat and Kitchen Mela, which use focal points, standees, and drop downs. The conclusion states that promotions increase foot traffic and sales, and changing window displays weekly highlights new items. Color and size blocking aids customer selection.

Uploaded by

nirmalkumar009
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
You are on page 1/ 9

V.

M CALENDAR AND PROMOTIONS

DEPARTMENT OF FASHION MANAGEMENT STUDIES


NATIONAL INSTITUTE OF FASHION TECHNOLOGY
CHENNAI
V.M Objectives

1. Educating the customers about the product/service in an effective


and creative way.
2. Establishing a creative medium to present merchandise in 3d
environment, thereby enabling long lasting impact and recall value.
3. Setting the company apart in an exclusive position.
4. Establishing linkage between fashion, product design and marketing
by keeping the product in prime focus.
5. Combining the creative, technical and operational aspects of a
product and the business.
6. Drawing the attention of the customer to enable him to take
purchase decision within shortest possible time, and thus augmenting
the selling process.
V.M Calendar

Month Week Mon Tue Wed Thu Fri Sat Sun


Wk-01       1 2 3 4
Wk-02 5 6 7 8 9 10 11
Jul Wk-03 12 13 14 15 16 17 18
Wk-04 19 20 21 22 23 24 25
Wk-05 26 27 28 29 30 31 1
Wk-06 2 3 4 5 6 7 8

Aug Wk-07 9 10 11 12 13 14 15
Wk-08 16 17 18 19 20 21 22
Wk-09 23 24 25 26 27 28 29
Wk-10 30 31 1 2 3 4 5
Wk-11 6 7 8 9 10 11 12
Sep Wk-12 13 14 15 16 17 18 19
Wk-13 20 21 22 23 24 25 26
Wk-14 27 28 29 30 1 2 3
Wk-15 4 5 6 7 8 9 10
Oct Wk-16 11 12 13 14 15 16 17
Wk-17 18 19 20 21 22 23 24
Wk-18 25 26 27 28 29 30 31
Wk-19 1 2 3 4 5 6 7

Nov Wk-20 8 9 10 11 12 13 14
Wk-21 15 16 17 18 19 20 21
Wk-22 22 23 24 25 26 27 28
Wk-23 29 30 1 2 3 4 5
Wk-24 6 7 8 9 10 11 12
Dec Wk-25 13 14 15 16 17 18 19
Wk-26 20 21 22 23 24 25 26
VISUAL MERCHANDISING PROMOTIONS
OBJECTIVES

• To find out different events or holidays for Promotions.

• Identify the place inside the store to promote the Promotions.

• Creating the focal points inside and outside the Store.

• To decrease Visual Merchandising Cost.

• To Increase the walk-ins as well as Sales.


METHODOLOGY

• Study the prevailing visual merchandising system of BIG BAZAAR

through study of various manuals and interacting with concerned people.

• Observations.

• Check the relevance and feasibility of the promotions.

• Reviewing effect brought in by implementing these promotions and

comparing the same with previous one.


PROMOTION 1 – SHUBH MUHURAT

FOCAL POINT

STANDEE
FOCAL POINT
PROMOTION 2 – KITCHEN MELA

FOCAL POINT DROP DOWN


CONCLUSION

• Promotions Really help in increasing the walk-ins and sales.

• Focal points and signages are silent sellers.

• Store windows can generate great excitement and talking point for an entire city.

• Will often change a window as well as mannequin dresses and style weekly to

show the latest items on offer.

• Color blocking and size blocking helps customer in choosing the product of their

desire.
Thank you….

PRESENTED BY :-
NIRMAL KUMAR
PINKU DEORI
PRITISH KASHYAP
MFM – III
2009 - 2011

You might also like