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Indian Post Office - Redefining Distribution

ë The Indian Postal Service was founded in 1764 and is the most widely distributed postal system in the world with over 1.55 lakh post offices. ë It is facing financial losses due to decreasing revenue from traditional postal services and increasing competition from private courier services, emails, and telephones. ë To boost revenue, India Post has partnered with several private companies since 2001 to provide financial services like money transfers, insurance products, bill payments, etc. through post office counters across India.

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Bushal
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524 views10 pages

Indian Post Office - Redefining Distribution

ë The Indian Postal Service was founded in 1764 and is the most widely distributed postal system in the world with over 1.55 lakh post offices. ë It is facing financial losses due to decreasing revenue from traditional postal services and increasing competition from private courier services, emails, and telephones. ë To boost revenue, India Post has partnered with several private companies since 2001 to provide financial services like money transfers, insurance products, bill payments, etc. through post office counters across India.

Uploaded by

Bushal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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ëThe DOP functioning under brand name India Post.


ëIt was founded in 1764
ëThe Indian Postal Service, with x   Gost office is
the most widely distributed Gost office system in the
world.
ëumGloyees are 5,20,191 as on 2007
º     

ëPost office sold 2 or 3 Gostal items Ger day.


ëGenerating lower revenue.
ë Majority of Gostal office in India suffered.
ëIncreasing use of teleGhone, e-mail and courier
service has decrease there imGortance.
ëPostal office suffering Rs. 16 billion loss.
 
  

inancial Services
2001-
ICICI signed uG to market safety bond.
Western Union tied uG to transfer money.
Mutual fund comGany IDBI and SBI.
2002-
Standard Chartered inance Ltd. To distribute credit card.
2004-
UTI installed ATM in villages.
ICICI further extended its relations with PO by tying uG with Gost
offices across India for electronic money transfer in rural India.
 on inancial services
2003-
ë umami distributed its Groducts through Gost office.
ë Kodak used PO as delivery centre for color lab in
rural& semi urban areas.
ë The DoP also Glanned to increase its business by
tying uG with Godrej Consumer Products, Hindustan Lever,
and Marico Industries.
2005-
ë Reliance Infocomm sold its RIM GreGaid recharge.
ë Cell one was also selling its vouchers
ë BPL also Glanned to sell its recharge couGon
ë Idea decided to sell its sim card
ë  okia also started to sell its cellular Ghone.
The DoP exGected to get additional revenue of around
Rs 8 billion Ger year.
  
x  
  


 
  

 

 

      
    


ë PO strong network.
ë Reach in rural and semi-urban areas.
ë Don¶t have offices in rural areas.
ë To increase the distribution channel.
ë Potential Golicy holder can fill form in their local
language.
ë Made Gossible for comGany to access the untaGGed
rural market
Π 
     
   

 
 

     




      
    
 

 
 



    
  
 
 

ë Regular communication or advertisement should be


there.
ë Time effectiveness
ë Provide higher rate of interest on deGosit
ë ProGer training to the emGloyees
ë Attractive infrastructure
ë Outsourcing some activities to imGrove efficiency.
Ô 
Ô   
o Strong network o  o advertisement
o Reach in rural and o  ot Grovides loan to
semi-urban areas customers
o Cost effective o Unchanged working
o More emGloyee culture and age-old work
o More branches & culture
more facilities o Lower rate of interest
on deGosits
† OGGortunity † Threats
o Technological o Courier services
advancement
o DeveloGing o Customer
communication with dissatisfaction
other countries
o DeveloGing good o Banks
raGGort with GeoGle
o Providing
communication service
through internet
 

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