BENCHMARKING

HR PRACTICES
ACROSS MEDIA
RELATED
COMPANIES
A special thanks to all the people who
helped me in completing this project…
BIG –Mrs.Shobha Swarup, Ms.Megha Mehta,Ms.Shweta
Nambiar
Accenture- Ms.Garima Avisthi
Radio Mirchi -Mr.Somansh
Siemens-Mr.Jai Acharya
Times OOH -Mrs.Madhavi
Taj- Ms.Swetlina Mishra
Radio City- Mrs.Sagorika Kantsariya
TV Today -Ms.Ankita Sodhi
IBS Mumbai- Mrs.Rita Rangnekar
RECRUITMENTS
and
SELECTION
 6 7
6
5 6
5
5
4
4
3
3
3
2
2 2

1 1

0
0 Yes No
Yes No

Direct Applicants Placement Consultants

Recruitment Sources
Yes- BIG ,Accenture, Radio Yes- BIG , Times OOH , TV Today,
Mirchi Accenture, Radio Mirchi,
Siemens
No- Siemens, Times OOH,
Taj , TV Today, Radio City No- Taj ,Radio City
9 9
8 8
8 8
7 7
6 6
5 5
4 4
3 3
2 2
1 1
0 0
0 0
Yes No Yes No
Job Portals Employee Referral

Recruitment Sources
Yes- BIG , Times OOH , TV Yes- BIG , Times OOH , TV
Today,Accenture, Radio Mirchi, Today,Accenture, RadioMirchi,
Radio City , Siemens ,Taj Radio City ,Siemens ,Taj

No- None No- None

6 6
5 5
5 5

4 4
3 3
3 3

2 2

1 1

0 0
Yes No Yes No
Head Hunting(Mostly for Senior Advertisements(Print and Electronic
Positions) Media)

Recruitment Sources
Yes- BIG , Taj , Accenture Yes- Accenture, Siemens , Taj

No- Times OOH , TV Today, No- BIG, Radio City, Radio Mirchi,
Radio Mirchi , Radio City Times OOH , TV Today
Siemens
 8 Awards for Employee Referral
7
7 BIG - Monetary -15 Thousand

6 Accenture: Monetary – Level specific

5
Radio Mirchi: Monetary - Cant divulge
4

3
Siemens: Monetary - No.of years of employee’s
service and Grade of the candidate - 10
2 Thousand- 30 Thousand
1
1
Times OOH:Monetary- 15 Thousand-70
0 Thousand
y

y
ar

ar
et

et
on

on

Taj : Monetary - 8-12-50 Thousand.VIVES

M

M
n
No

Radio City: Non Monetary- Recognition

Employee Referral
Rewards TV Today:Monetary – 15 Thousand
N um ber of R on
4
3.5
3
2.5
2
1.5
1
0.5
0

Selection procedure for

Lower Level
Cadre/Freshers
 4

Number o
3.5

2.5

1.5

0.5

Selection procedure for

Management Level Cadre
 PSYCHOMETRIC TESTS

25%

Yes(Level Specific)-
Siemens, Taj

75% No –BIG,
Accenture,
Radio Mirchi,
Times OOH,
Radio City,
TV Today
 Background/Reference Checks
Both Externally Internally

BIG Accenture Radio Siemens Times Taj Radio City TV Today

Mirchi OOH

Mostly, the Reference checks are made for Senior level positions.

Siemens as such does not do reference checks but it has a software called
DAMEX which auto checks the data of a new employee.
 Facilities for Outstation Candidate
Travel Transportation of Goods
Accomodation

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Accenture gives it’s outstation candidate an amount of 10,000 Rs which covers all
the 3 expenses.
Radio Mirchi, Siemens, Times OOH and Taj reimburse the entire amount after the
employees submit the required documents and all levels of employees are eligible for
these facilities,clearly leading to a non demarcation of employees.
 80

70
Hiring Process
60 1-10 days-Accenture (2-3)
Siemens (2-10)
50
10-20 days-Radio City (14-
Number of Days

40 20)
Max.Days
Min.Days
30 20-30 days-BIG (25- 30)
Times OOH(15- 30)
20

30-45 days- Radio

10
Mirchi(30-45)
0
Taj (25-45)
TV Today(15-30)
es s
Ra cen IG

To y
y
o re

T i em i

di aj
Si rch
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da
TV C i t
OO
di tu
Ac B

Ra T
i

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 Probationary Period
6 months 1 year 2 years
13%

88%

6 months probation- BIG, Taj , Accenture , Times OOH,

Siemens, Radio Mirchi, TV Today

1 year on probation – Radio City

INDUCTION
 Induction

Semi Formal; 3
Formal and Structured; 4

Informal ; 1

Formal and Structured - Accenture, Siemens, Taj

Informal – Times OOH

Semi Formal – BIG , Radio city , Radio Mirchi, TV Today

Duration of the Induction
programme
1 day- Siemens, Times
1
OOH
2-3 days; 2

2-3 days – BIG,

Accenture, Radio
City ,Radio Mirchi,
4-6 days; 5
TV Today ,

4-6 days- Taj

Induction Programmes of some companies
also consisted of…
 SAP System- Times OOH
 Interaction of various department i.e., Sales,
Marketing, PR , Finance, etc., to make the
employee know how his performance effects
the overall stature of the company-Radio City
 PMS, Compliance-Siemens
 Locations – Taj
 Buddy Mentor System

No -Accenture, Radio
Mirchi, Times OOH, TV
Yes -BIG,
Today Radio City,
;4
Siemens, Taj, 4

At Siemens, every new employee is assigned a TOP TALENT. Top Talent is
someone who has completed more than 3 years of service with Siemens and has
a good track record.

At Radio City, apart from assigning a mentor,the joinee is also assigned an HR
to go and refer to ,in case of any queries.The mentor should have completed 3
years of service at Radio City.
 Gifts /Vouchers for New Employees

50% 50%

Yes- Accenture,Radio City, Radio Mirchi,Taj

Radio City, gives a prize of 5,000-10,000 Rs, or a trip to Singapore or

any city in India of equivalent worth,to a new employee who has attained
maximum target in the Sales Department.
Accenture gives goodies to every new joinee like t-shirts,mugs,gift
vouchers etc.
 TRAINING
and
DEVELOPMENT
 Basis of Training Need Analysis
Need Based Competancy Framework
Performance Counselling Employee Performance

BIG Accenture Radio Siemens Times Taj Radio City TV Today

Mirchi OOH
 Type of Training
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
BI
G re hi n s H aj ty ay
tu irc e O O T Ci d
en M m
es io To
c o Sie d TV
Ac adi T im Ra
R

Tachnical Skills Soft Skills Both

 Behavioural Training Programmes
5
4.5
4
3.5 Cultural sensitivity
3 Creativity
2.5
Assertiveness
2
1.5 Interviewing Skills
1 Communication Skills
0.5
0
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In addition to the above mentioned programmes, Siemens also

provides programmes for Interpersonnel and Team Building Skills
 Methods of Training
3
2.5 Class room
2
On the job
1.5 training
1
0.5
Web Based
0
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In Accenture,Freshers undergo 45 days initial Greenfield training which is

mandatory to attend.
They undergo soft skill, and basic technical training and then 30 days stream
training.
They undergo 9 tests which they have to pass in all. and finally they are put
onboard.
 Evaluation of Effectiveness of Training
Programme
3

2.5

2 Determining ROI
Reaction/Feedback of
Trainees
1.5
Observing Post Training
Performance
1

0.5

0
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A d T R
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PERFORMANCE APPRAISAL
 Performance Appraisal method

MBO; 5 Balance Scorecard; 5

MBO- BIG , Times OOH, Radio Mirchi, Siemens,TV Today

Balance Scorecard- BIG ,Accenture, Siemens, Taj , Radio City

 Individual Evaluation
Technical Skills Behaviour Any Other

(*) (*) i(*

)
(s *
)
O H
Ta
j i ty d ay
G e h C
BI tur irc e n
es
O
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(*)Any Other Skills:

BIG- Performance
Accenture- Adaptibility in the Organization
Radio Mirchi – Competency, Goal achievement for the coming year
Taj- Customer Satisfaction
 Employee Appraisal Method

360 Degree Feedback

38%

63%

360 Degree Feedback – BIG, Times OOH, Accenture

180 Degree Feedback – Radio Mirchi,Siemens, Radio City, Taj,
TV Today
 Appraisal Period
Once in 4 months Once in 6 months
Once in a year
11%

56% 33%

Once in 4 months - BIG

Once in 6 months–TV Today
Once in a year–Accenture, Radio Mirchi,Siemens, Radio City,
Taj, Times OOH
 Appraisal Feedback
1
0.9 Appraisal Feedback
0.8 Communicated to the
0.7 Employee
0.6 Feedback viewed
0.5 seriously by the
0.4 organization
0.3 Employees satisfied
0.2 with the appraisal
0.1 system
0
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Taj :EMPLOYEE SATISFACTION TRACKING SYSTEM (ESTS)

LEAVE POLICY
 60 60
60

50 45
Leave
45
Policy
41
40
30 30 32 30 30
30 27
21 21 21
20 15
10 10 10 10 10 10 10
10 7 7

Annual Privilege leave Carry Forward

Casual Leave
Accenture, Radio City, Times OOH don’t have a very stringent leave application policy.In
these organizations, the employee’s can put up their request for leave even a day prior and
it would be granted to them.

However in companies like BIG, Taj,Radio Mirchi ,Siemens,one has to give on an average a
week’s notice.
 REWARDS
and
RECOGNITION
8
7
7
6
5
4
3
2
1
1
0
0
Monetary Non Monetary Both

Employee Rewards
Monetary: TV Today
Both: BIG ,Accenture Radio Mirchi Siemens Times OOH Taj Radio City
Taj: S.T.A.R.S – Special Thanks And Recognition System
It is one of the major award giving program conducted to motivate employees. Basis of
the program is recognition for excellence in the handling of external (guests) customers
& internal(co-employees) customers.
Siemens:Gives its employees Top Talent Award to motivate them.
 Rewards and Recognition
6

Innovation &
4 Creativity
Marriage
3 Length of Service
Birthday
2 Milestones
Performance
1

0
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Rewards and Recognition
3
Column7
2.5

2
Customer Satisfaction
1.5

1
Team Performance
0.5

0
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tu irc
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 EMPLOYEE
RECREATION ACTIVITIES
 Employee Recreation
5
4.5
4
3.5 Team Building
3 Activities
2.5 Lunch & Dinner
Parties
2
Sports Events
1.5
Outings
1
0.5
0
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 Recreational Activities
 Radio City organises activities called the “Fun Activities” ,once every
month.Every 2-3 months they have a treasure hunt game wherein they
have huge prize amounts.Every Fridays are again special activity days.

 Times OOH has tie up with Sports Club and they host at least 1 outdoor
activity/sport every month in the club.

 Siemens has various clubs within the organization like the

Mountaineering Club, Biking Group etc., which go on trips every two
months.
\
 Taj gives it’s employees the benefit of enjoying a stay of 1 week with
their family at any of Taj Group of Hotels yearly.Also, break shifts which
breaks 9 hours job into several shifts with refreshing breaks in between.
MEDICLAIM POLICY
 Type of Mediclaim Policy

Floater
50% 50%
Fixed

Floater- BIG, Siemens, Accenture, TV Today

Fixed – Radio Mirchi, Times OOH, Taj, Radio City

 Umbrella of Mediclaim Policy

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Employee,Spouse,Parents Employee,Spouse,Children
Employee Only
Notice Period for Employees on Probation
or Permanent Employees
 BIG – 45 days(On Probation or Permanent)
 Accenture -1 month (On Probation or Permanent)
 Radio Mirchi –No notice
 Siemens -1 month for employees on probation, 3 months for
permanent employees
 Times OOH – 3 months for employees on probation/recover 3
months salary, 1 month for permanent employee/1 month of salary
 Taj-2 months (On Probation or Permanent)
 Radio City - 1year bond is signed so double the salary for 1 year
for employees on probation. After 1 year, 1 month of notice for
permanent employees
 TV Today- 45 days (On Probation or Permanent)
 Employee Retention
 BIG – Exit interviews to understand reason of leaving, shift of profile or
function or department.

 Accenture-Rewards, Vacations ,Salary hike

 Siemens –Compensation Lever, Employee Dialog, Reason for

leaving,options available

 Times OOH –Don’t bother retaining,say too much of fresh talent available

 Taj - Recognitions,Rewards,Personal addressal of issue with manegerial

level cadre

 Radio City –Big problem of retention.Spend a lot on training and face a

high attrition rate due to budget problem
 Voluntary Suggestions
 Take time-off whenever it is necessary
 Database for employee suggestions in implementation.
 Training to learn multiple skills
 Cross functional job rotation.
 Work from home.
 Same travel benefits across all positions.
 100 % Reimbursement of Tuition fees/examination fees for
employee professional development.
 Paternity Leave, Birthday/Anniversary leave.
 Health café, yoga classes. Stress management.
 Movie show in office every Friday, post office to wind up.
Thank you.