NIRALA Sweets
Presented By:
Muhammad Shahzad
Muhammad Usman Ali
Introduction
Mr. Taj Din migrated from Amritsar, India to Lahore, Pakistan. He settled in
one of the busiest areas of Lahore. In 1952-53, Mr. Taj Din started selling
methai as a complimentary line. He hired the best methai makers in the
market. 1967-68 Mr. Farooq Ahmed joined the business when his father
fell ill. During the decades following his joining the business, Mr. Farooq
Ahmed was very instrumental in building up the business. He was more
service oriented and wanted to change the concept of selling methai. He
visited abroad several times and see the culture of selling methai over
there and deployed that culture in Pakistan. Now, more then 70 branches
are working in Pakistan and also they have network in other countries.
Our Core Expertise
The core values, known as the Spirit of Nirala within the organization
have not changed over the generations. These values were and still are
what makes Nirala the market leader.
1. Integrity
2. Innovation
3. Continuous Improvement
4. Team Work
5. Social Responsibility
Our Competitive Advantages
It is a competitive advantage over competitors gained by offering consumer
greater value then competitors offer. Nirala definitely has many competitive
advantages over its customers. Details of the advantages are given below:
• Its quality sweets made in Deshi Ghee are distinct from all the sweets
available in the market.
• Another competitive edge is its customized packaging. They have come out of
the trendy Mithai Boxes wrapped in some colorful guddi paper. Today they are
providing packaging in Tin, Wood and other materials in variety of shapes.
• Customized labeling is another specialty of Nirala. Instead of just company
name and addresses typed on Mitthai boxes, today they provide their customer the
facility of having the label of their own choice.
Products
Nirala has a complete range of delicacies to suit any taste. A customer can
now choose from an assortment of delicious sweets ranging from traditional
delights to new and unique tastes. The essence of Nirala products is inspired
from the 18th century royal banquets.
Services
A company’s offer to the marketplace includes some support services that is
a major or minor part of this offer. For example, Niala offers its products
along with these facilities.
Ordering
Replacement
Delivery
Sitting Arrangement
Auto Soft Dynamics Pvt. Ltd
Services (cont)
The range of packaging that is offered by Nirala is as follows:
Achievements
Cultural Change of selling Methai in Pakistan.
Introduces Pakistani Methai outside Pakistan.
Managing Supply Chain Management.
Diversified range products like Sweets, Nirala Milk, Seasonal Halwa Jaat,
Ras Malai, Sugar Free Sweets etc.
ISO 9001:2000 Family
The family consists of:
ISO 9000: 2000 Quality management systems – Fundamentals and
vocabulary
ISO 9001: 2000 Quality management system - Requirements
ISO 9004: 2000 Quality management system - Guidelines for
performance improvement and
ISO 19011 Auditing quality and environmental management
systems.
(ISO 9001:2000) Implementation
30th July 2002, Lahore – Nirala successfully attains ISO:9001:2000 status in final
certification Audit conducted by MODI.
30th May 2002, Lahore – MODI successfully conducts Nirala’s ISO certification pre-
assessment.
Implement Plan
There are Eight departments:
1. Management
2. Marketing
3. Sales operations
4. Production
5. R&D
6. Supply and distribution
7. Design Division
8. Accounts and MIS
Reasons (Why Need ISO9000)
• Customer focused organisation.
• Organization’s activities need to be covered by registration.
• There is no System to Handle Inventory Systematically.
• Over Costing.
• Improve Inventory Turnover.
• Continuous Improvement.
• No Check and Balance.
• Poor Standards.
• Failure to address and correct problems quickly and efficiently.
• Allocating tasks to inexperienced staff, which can lead to customer
complaints.
• Lack of documented internal controls, which can affect the quality of
service to the customer.
Problems During Implementation
• It is Time Consuming.
• It is difficult to maintain enthusiasm.
• People don’t like change the previous working environment.
• It can be frustrating.
• Lack of management commitment (Poor management)
• Problem in data collection from different departments.
• Untrained Staff.
• Hiring educated staff at high package.
• Large Volume of unarranged documents.
Benefits after implementation
• Greater employee awareness.
• Increased operational efficiency.
• Increased Productivity.
• Record sales level.
• Greater customer demand.
• Higher customer satisfaction levels.
• Improved customer perception.
• Competitive advantage and increased marketing.
Benefits after implementation
• 30% Reduction in customer claims.
• 95% improvement in delivery time.
• Reduced defects from 3% to 0.5%.
• 40% reduction in product cycle time.
• 20% increase in on-time delivery.
• International acceptance and recognition.
• Facilitated trade in international markets.
• Promoting of safety, reliability and quality in food products.
Thanks U
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