Chapter 1

Introduction to
Quantitative Analysis

To accompany
Quantitative Analysis for Management, Eleventh Edition,
by Render, Stair, and Hanna
Power Point slides created by Brian Peterson
 Learning Objectives
After completing this chapter, students will be able to:

1. Describe the quantitative analysis approach

2. Understand the application of quantitative
analysis in a real situation
3. Describe the use of modeling in quantitative
analysis
4. Understand steps involved in applying
decision analysis

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 Chapter Outline
1.1 Introduction
1.2 What Is Quantitative Analysis?
1.3 The Quantitative Analysis Approach

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 Introduction

Mathematical tools have been used for

thousands of years.
Quantitative analysis can be applied to
a wide variety of problems.
Its not enough to just know the
mathematics of a technique.
One must understand the specific
applicability of the technique, its
limitations, and its assumptions.

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 Examples of Quantitative Analyses
In the mid 1990s, Taco Bell saved over $150 million
using forecasting and scheduling quantitative
analysis models.
NBC television increased revenues by over $200
million between 1996 and 2000 by using
quantitative analysis to develop better sales plans.
Continental Airlines saved over $40 million in 2001
using quantitative analysis models to quickly
recover from weather delays and other disruptions.
With the Low Cost Carrier business model, AirAsia
has the following competitive advantages over
the competitors in the airline industry

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 What is Quantitative Analysis?

Quantitative analysis is a scientific approach

to managerial decision making in which raw
data are processed and manipulated to
produce meaningful information.

Raw Data Quantitative Meaningful

Analysis Information

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 What is Quantitative Analysis?

Quantitative factors are data that can be

accurately calculated. Examples include:
Different
Diffe investment alternatives
Interest rates
Inventory levels
Demand
Labor cost

Qualitative factors are more difficult to

quantify but affect the decision process.
Examples include:
The weather
State and federal legislation
Technological breakthroughs.
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 The Quantitative Analysis Approach

Defining the Problem

Developing a Model

Acquiring Input Data

Developing a Solution

Testing the Solution

Analyzing the Results

Implementing the Results

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Figure 1.1 1-8
 Defining the Problem
Develop a clear and concise statement that
gives direction and meaning to subsequent
steps.
This may be the most important and difficult
step.
It is essential to go beyond symptoms and
identify true causes.
It may be necessary to concentrate on only a
few of the problems selecting the right
problems is very important
Specific and measurable objectives may have
to be developed.
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 Developing a Model
Quantitative analysis models are realistic,
solvable, and understandable mathematical
representations of a situation.

+ b 1X
$ Sales

b
Y= 0

$ Advertising

There are different types of models:

Scale Schematic
models models
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 Developing a Model

Models generally contain variables

(controllable and uncontrollable) and
parameters.
Controllable variables are the decision
variables and are generally unknown.
How many items should be ordered for inventory?
Parameters are known quantities that are a
part of the model.
What is the holding cost of the inventory?

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 Acquiring Input Data

Input data must be accurate GIGO rule:

Garbage
In
Process
Garbage
Out

Data may come from a variety of sources such as

company reports, company documents, interviews,
on-site direct measurement, or statistical sampling.
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 Developing a Solution

The best (optimal) solution to a problem is

found by manipulating the model variables
until a solution is found that is practical
and can be implemented.

Common techniques are

Solving equations.
Trial and error trying various approaches
and picking the best result.
Complete enumeration trying all possible
values.
Using an algorithm a series of repeating
steps to reach a solution.
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 Testing the Solution

Both input data and the model should be

tested for accuracy before analysis and
implementation.
New data can be collected to test the model.
Results should be logical, consistent, and
represent the real situation.

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 Analyzing the Results
Determine the implications of the solution:
Implementing results often requires change in
an organization.
The impact of actions or changes needs to be
studied and understood before
implementation.

Sensitivity analysis determines how much

the results will change if the model or
input data changes.
Sensitive models should be very thoroughly
tested.
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 Implementing the Results
Implementation incorporates the solution
into the company.
Implementation can be very difficult.
People may be resistant to changes.
Many quantitative analysis efforts have failed
because a good, workable solution was not
properly implemented.

Changes occur over time, so even

successful implementations must be
monitored to determine if modifications are
necessary.
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 Modeling in the Real World

Quantitative analysis models are used

extensively by real organizations to solve
real problems.
In the real world, quantitative analysis
models can be complex, expensive, and
difficult to sell.
Following the steps in the process is an
important component of success.

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 How To Develop a Quantitative
Analysis Model

A mathematical model of profit:

Profit = Revenue Expenses

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 How To Develop a Quantitative
Analysis Model
Expenses can be represented as the sum of fixed and
variable costs. Variable costs are the product of unit
costs times the number of units.
Profit = Revenue (Fixed cost + Variable cost)
Profit = (Selling price per unit)(number of units
sold) [Fixed cost + (Variable costs per
unit)(Number of units sold)]
Profit = sX [f + vX]
Profit = sX f vX
where
s = selling price per unit v = variable cost per unit
f = fixed cost X = number of units sold
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 How To Develop a Quantitative
Analysis Model
Expenses can be represented as the sum of fixed and
variable costs and variable costs are the product of
unit costs times the number of units
Profit = Revenue (Fixed cost + Variable cost)
Profit = (Selling price per unit)(number of units
sold) [Fixed cost + (Variable costs per
unit)(Number of units sold)]
Profit = sX [f + vX] The parameters of this model are f, v, and
s as these are the inputs inherent in the
Profit = sX f vX model
The decision variable of interest is X
where
s = selling price per unit v = variable cost per unit
f = fixed cost X = number of units sold
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 Pritchetts Precious Time Pieces
The company buys, sells, and repairs old clocks.
Rebuilt springs sell for $10 per unit. Fixed cost of
equipment to build springs is $1,000. Variable cost
for spring material is $5 per unit.
s = 10 f = 1,000 v=5
Number of spring sets sold = X

Profits = sX f vX

If sales = 0, profits = -f = $1,000.

$1,000
If sales = 1,000, profits = [(10)(1,000) 1,000 (5)(1,000)]
= $4,000
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 Pritchetts Precious Time Pieces
Companies are often interested in the break-even
point (BEP). The BEP is the number of units sold
that will result in $0 profit.

0 = sX f vX, or 0 = (s v)X f
Solving for X, we have
f = (s v)X
f
X= sv

Fixed cost
BEP = (Selling price per unit) (Variable cost per unit)

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 Pritchetts Precious Time Pieces
Companies are often interested in their break-even
point (BEP). The BEP is the number of units sold
that will result in $0 profit.

BEP forPritchetts
0 = sX f vX, orPrecious Time
0 = (s Pieces
v)X f
Solving BEP
for X,=we
$1,000/($10
have $5) = 200 units
= (s of
Sales of less than 200f units v)X
rebuilt springs will result in a
loss.
f
Sales of over 200 units of rebuilt springs will result in a
profit. X= sv

Fixed cost
BEP = (Selling price per unit) (Variable cost per unit)

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 Advantages of Mathematical Modeling

1. Models can accurately represent reality.

2. Models can help a decision maker formulate
problems.
3. Models can give us insight and information.
4. Models can save time and money in
decision making and problem solving.
5. A model may be the only way to solve large
or complex problems in a timely fashion.
6. A model can be used to communicate
problems and solutions to others.
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 Models Categorized by Risk

Mathematical models that do not involve

risk are called deterministic models.
All of the values used in the model are
known with complete certainty.
Mathematical models that involve risk,
chance, or uncertainty are called
probabilistic models.
Values used in the model are estimates
based on probabilities.

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 Computers and Spreadsheet Models

QM for Windows
An easy to use
decision support
system for use in
POM and QM
courses
This is the main
menu of
quantitative
models

Program 1.1

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 Computers and Spreadsheet Models
Excel QMs Main Menu (2010)
Works automatically within Excel spreadsheets

Program 1.2

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 Computers and Spreadsheet Models

Selecting
Break-Even
Analysis in
Excel QM

Program 1.3A

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 Computers and Spreadsheet Models

Break-
Even
Analysis
in Excel
QM

Program 1.3B

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 Computers and Spreadsheet Models

Using Goal
Seek in the
Break-
Even
Problem

Program 1.4

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 Possible Problems in the
Quantitative Analysis Approach
Defining the problem
Problems may not be easily identified.
There may be conflicting viewpoints
There may be an impact on other departments.
Beginning assumptions may lead to a
particular conclusion.
The solution may be outdated.

Developing a model
Managers perception may not fit a textbook
model.
There is a trade-off between complexity and
ease of understanding.
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 Possible Problems in the
Quantitative Analysis Approach
Acquiring accurate input data
Accounting data may not be collected for
quantitative problems.
The validity of the data may be suspect.
Developing an appropriate solution
The mathematics may be hard to understand.
Having only one answer may be limiting.
Testing the solution for validity
Analyzing the results in terms of the whole
organization
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 Implementation
Not Just the Final Step
There may be an institutional lack of
commitment and resistance to change.
Management may fear the use of formal
analysis processes will reduce their
decision-making power.
Action-oriented managers may want
quick and dirty techniques.
Management support and user
involvement are important.

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 Implementation
Not Just the Final Step
There may be a lack of commitment
by quantitative analysts.
Analysts should be involved with the
problem and care about the solution.
Analysts should work with users and
take their feelings into account.

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