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Rhode's 4 Ps

Mel Rhodes proposed the 4 Ps model of creativity: Persons, Process, Press, and Products. [1] The model examines creativity from different perspectives - the creative person, the thought process, the environment's influence, and the tangible outcomes. [2] Rhodes defined creativity as communicating a new concept and argued the term has been both overused and misunderstood. [3] The 4 Ps framework provides a way to analyze the complex phenomenon of creativity from multiple angles.

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LauraEastwood
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337 views

Rhode's 4 Ps

Mel Rhodes proposed the 4 Ps model of creativity: Persons, Process, Press, and Products. [1] The model examines creativity from different perspectives - the creative person, the thought process, the environment's influence, and the tangible outcomes. [2] Rhodes defined creativity as communicating a new concept and argued the term has been both overused and misunderstood. [3] The 4 Ps framework provides a way to analyze the complex phenomenon of creativity from multiple angles.

Uploaded by

LauraEastwood
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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CREATIVITY

An Analysis of Creativity: Rhodes 4 Ps


MEL RHODES (1916-1976)

James Melvin Mel Rhodes was a creativity researcher


He defined creativity as:
a noun naming the phenomenon in which a person communicates a
new concept (Rhodes 1961, 305)
MEL RHODES (1916-1976)

Mel Rhodes argued that the term creativity has been overused and, at the
same time, misunderstood
He came up with the concept of the 4 Ps of Creativity
The 4 Ps are:
Persons
Process
Press
Products
PERSONS

This term relates to personality, intellect, temperament, physique, traits, habits,


attitudes, self-concept, values and behaviour
We ask questions such as:
is there any relation between personality and creativity?
can everyone be creative?
what habits, if any, contribute to creative output?
PERSONS

Characteristics of creative thinkers:


Sensitivity to problems
Mental flexibility
Divergent thinking
Ability to redefine familiar objects and concepts
Good sense of humour
Concentration
Ability to accept conflict
PROCESS

This refers to motivation, perception, learning, thinking, and communication


(Rhodes 1961, 308)
We ask:
Why do some people search for original answers or solutions?
What is the creative thinking process?
Can the process for creative thinking be taught?
PROCESS

Common thought process:


Preparation
Incubation
Inspiration
Verification
PROCESS

Can creative thinking be taught?

YES
PRESS

Press refers to the relationship between the person and the environment
(which presses upon the person)
It is a unique connection, as everyone relates to their environment in a
different way
PRODUCT

Products are ideas that have been turned into something tangible (real)
A creation
Each product records a persons thinking at a particular time

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