Business Canvas
Business Canvas
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www.businessmodelgeneration.com
Key Key Value Costumer Costumer
partners activities proposition relationships segments
What Key Activities do
What type of relationship
our Value Propositions What value do we does each of our Customer
Who are our Key require? deliver to the Segments expect us to For whom are we
customer? establish and maintain with
Partners? them?
creating value?
Our Distribution Which ones have we
Who are our Channels? Which one of our established? Who are our most
customers problems How are they integrated with
important customers?
key suppliers? the rest of our business
Customer are we helping to model?
Relationships? solve? How costly are they?
Which Key Revenue streams?
Resources are What bundles of
we acquiring products and services
Key resources are we offering to Channels
from partners?
What Key Resources each Customer
Through which Channels do
Which Key do our Value Segment? our Customer Segments
want to be reached?
Activities do Propositions require? How are we reaching them
Which customer
partners needs are we
now?
perform? Our Distribution How are our Channels
Channels? satisfying? integrated?
Which ones work best?
Which ones are most cost-
Customer efficient?
How are we integrating them
Relationships? with customer routines?
Revenue Streams?