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Vacation ownership allows consumers to purchase the right to occupy a vacation home or unit for a set period each year. While owners have no daily maintenance responsibilities, resorts offer recreational and leisure services. The vacation ownership industry began converting hotels in the 1970s and grew significantly in the 1980s and 1990s before laws were passed to regulate unethical developers. Products range from luxury penthouse units to economy studios. Major players in India include Club Mahindra and Sterling Holidays, with over 350,000 customers contributing to economic growth.

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Unnat Churi
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31 views

Apic

Vacation ownership allows consumers to purchase the right to occupy a vacation home or unit for a set period each year. While owners have no daily maintenance responsibilities, resorts offer recreational and leisure services. The vacation ownership industry began converting hotels in the 1970s and grew significantly in the 1980s and 1990s before laws were passed to regulate unethical developers. Products range from luxury penthouse units to economy studios. Major players in India include Club Mahindra and Sterling Holidays, with over 350,000 customers contributing to economic growth.

Uploaded by

Unnat Churi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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Vacation Ownership

Concept of Vacation Ownership


Timesharing = the act of sharing vacation time at
a luxurious resort facility
Timeshare consumer purchases the right to
occupy a vacation-type home/unit for a set
period of weeks
Home-type unit but no day to day maintenance
usually associated with home ownership
Resort offers high quality recreational and
leisure services
Timeline of vacation ownership
industry
2005 Ontario Consumer Protection Act, 2002

1999 Alberta Fair Trading Act (Timeshare contracts regulation)


Canada Timeshare Act, 1992
1992 Disney and Hilton enter industry
1990s public trading of timeshare companies

1984 Marriot entered timeshare industry


1983 first timeshare law passed in USA
1980s lots of unethical developers selling non-existent properties

1970s converted hotel projects in USA


1964 Ski resort in the Alps
Vacation Ownership Product Mix
By Time By Legality By Facility
Timeshare Deeded Mixed-Use Timeshare
Resorts

Fixed Week Right to Use Fractional Timeshare


Resorts

Float Week Leasehold Private Residence


Clubs

Point
Purchase
Levels of Timeshare Products
Luxury
Penthouse, 1,500 sq ft +
Up-market
One room unit 1,000 sq ft or two
room unit 1,800 sq ft
Quality
One room unit, 800 sq ft or two
room unit, 1,400 sq ft
Value
One room unit, 800 sq ft or two
room unit, 1,000 sq ft
Economy
Studio, 600 sq ft, one room unit,
900 sq ft
Timeshare Sales Volume in US ($B)

Source: ARDA
Source: ARDA
Source: ARDA
INDIAN SCENARIO
Timeshare concept was introduced in India by Dalmia Hotels in
1985
Sterling resorts joined in 1986
Major players are Club Mahindra, Sterling Holidays
Growth in Tier-2 and Tier-3 Cities
Key Statistics in India

Total no of Companies operating: 52


Total number of Customers: 3,50,000

Economic impact of Timeshare in India

Created 17 million jobs till year 2013


Contributes 0.9% to Indian GDP
Butlers Product Life Cycle
for
Tourism Product Development

Rejuvenation
Stagnation
Consolidation
Development
Sustainable Growth

Involvement
Decline

Exploration
THANK YOU

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