Scribd
Upload
45 views3 pages

Creative Brief

An advertising brief is a document between a client and agency that outlines: the objectives of an advertising campaign, the targeted audience, and strategies to reach the audience. It typically includes background information, the campaign's objective, description of the target audience, the main message, supporting reasons to buy, other details to assist creativity, and a schedule for deliverables.

Uploaded by

Shreyansh Priyam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
45 views3 pages

Creative Brief

An advertising brief is a document between a client and agency that outlines: the objectives of an advertising campaign, the targeted audience, and strategies to reach the audience. It typically includes background information, the campaign's objective, description of the target audience, the main message, supporting reasons to buy, other details to assist creativity, and a schedule for deliverables.

Uploaded by

Shreyansh Priyam
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
You are on page 1/ 3

What is a brief

It is a document confirming
understanding between a client and
an advertising agency on:
1. Objectives of an advertising
campaign
2. Identification of the targeted
audience
3. Strategies to be adopted in
reaching the audience
Structure of a brief
1) Background / Overview
For an overview, state, "Who is the ad talking to,
and what is the one main thing we want to say?
2) What is the objective, the purpose of the
ad?
3) Target audience: who are we talking to?
4) What's the single most important thing to
say?
5) What are the supporting rational and
emotional 'reasons to believe and buy?'
Structure of a brief
6) What else will assist creative
development?
7) Schedule: What do we need
from the creative team? When do
we need it?

You might also like