Indian Telemarketing Scenario
Indian Telemarketing Scenario
Yadav
INDEX
• What is Tele Marketing
• Turnover of Teleshopping Industry
• Teleshopping Customer Profile
• Indian Scenario
• Modus Operandi
• Players in Indian Teleshopping Scenario
• SOWT Analysis of Teleshopping Industries
WHAT IS TELE MARKETING
• Teleshopping is another name for Direct Response
Television (DRTV) shopping, a concept that originated in
the US in the mid-1980s.
• Teleshopping originated in the US in mid 1980s. In 1990s
two type of infomercials were used. Some featured
celebrities using products and benefiting from it scheduled
between TV programs and at the end flashing a telephone
numbe
• In other method there were ‘in-studio’ production with live
audience showing that It was not a mere commercial luring
customer.
TURNOVER OF TELESHOPPING INDUSTRY IN
INDIA
600
500
500
400
300 250
200
120
100 50
0
1990 2000 2010 2020
TELESHOPPING CUSTOMER PROFILE
YEAR 2000 YEAR 2010
10
40
FEMALE FEMALE
MALE MALE
60
90
INDIAN SCENARIO
In early 1990s Indian laws prohibited customers to import
products, without acquiring prior permission from the regulating
authorities.