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Business Proposals

This document provides information on business proposals, including what they are, their characteristics, types, structure, and tips for creating an effective proposal. A business proposal is a persuasive written report that offers to provide a service, sell a product, or find a solution to a problem. They can range from brief informal memos to lengthy formal reports. The document then outlines the key sections of a proposal, including an introduction to convince the reader of the problem and need for solution, a body with details of the proposed solution, and a conclusion. It provides tips for creating an effective proposal such as understanding customer needs, keeping it simple, ensuring professional presentation, engaging the reader, and proofreading. A sample proposal is then included as an example

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Muhammad Nadeem Rana
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2K views

Business Proposals

This document provides information on business proposals, including what they are, their characteristics, types, structure, and tips for creating an effective proposal. A business proposal is a persuasive written report that offers to provide a service, sell a product, or find a solution to a problem. They can range from brief informal memos to lengthy formal reports. The document then outlines the key sections of a proposal, including an introduction to convince the reader of the problem and need for solution, a body with details of the proposed solution, and a conclusion. It provides tips for creating an effective proposal such as understanding customer needs, keeping it simple, ensuring professional presentation, engaging the reader, and proofreading. A sample proposal is then included as an example

Uploaded by

Muhammad Nadeem Rana
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd
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BUSINESS

PROPOSALS

WHAT IS A BUSINESS
PROPOSAL
Persuasive written report offering

To provide a service
To sell a product
To find a solution to a problem or need

BUSINESS PROPOSAL
They range from casual, one-page memos to multiple-volume, lengthy
reports that are hundreds of pages long.
A successful proposal results in a sale, where both parties get what they
want, a win-win situation.

CHARACTERISTICS OF
A PROPOSAL
Proposals deal with the future
Proposals must convince the reader that there is a
problem
Proposals must convince the reader that the writer is
the best person to fix the problem
Proposals are often legally binding offers

TYPES OF BUSINESS
PROPOSALS

TYPES OF BUSINESS
PROPOSALS
There are three distinct categories of business proposals:

1)Solicited
2) Informally Solicited
3) Unsolicited

SOLICITED PROPOSALS
Solicited proposals are written in response to request from funder. It
contains.

RFP Request for proposal


RFI request for information
CFP commercial request for proposal

INFORMALLY SOLICITED
PROPSALS
Informally solicited proposals are typically the result of
conversations held between a vendor and a prospective customer.
There are no formal requirements to respond to, just the information
gleaned from customer meetings.
These proposals are typically less than 25-pages, with many less
than 5 pages.

UNSOLICITED
PROPOSALS
Sent without request or invitation
They are often used as "leave-behinds" at the end of initial meetings
with customers or "giveaways" at trade shows.
Just introduce the possibility of a sale.

STRUCTURE OF
PROPOSALS

INTRODUCTION
Convince the reader that there is a problem at
the beginning of the proposal.

Convince the reader that the solutions you are


proposing is urgently needed

BODY
Should suggest a practical solution to the problem
Describe the solution in detail
Explain the approach you will adopt
Tell about the expertise, qualifications and the personal you will
use.
Describe the equipment you will use
Give the cost breakdown

CONCLUSION
Reconfirm that the proposal will solve the
problem
Repeat that you have confidence that you can
carry out the plan
Discussion of the plan could be face to face with
the reader
Additional information could be given

CREATING A KILLER
BUSINESS
PROPOSAL

CREATING A KILLER
BUSINESS PROPOSAL
Five tips for creating a efficient business proposal.
1) Know What Your Customer Needs:
Your proposal shouldnt be centred around your fantastic products
or benefits of working with your firm.
It should focus on addressing your customers needs.

CREATING A KILLER
BUSINESS PROPOSAL
2) Keep It Simple:
You should stick to the basic templates. Youll need to include
An overview of your company
The goals you want to help the client achieve
An outline of how youll achieve those goals
A timeline for getting it done
Contact information

CREATING A KILLER
BUSINESS PROPOSAL
3) Get Professional:
You can modify any number of business proposal templates online,
or you can use software like QuoteBase.
4) Keep Them on Their Toes:
Business proposals dont have to be boring.
Dont be afraid to inject a little of your own personality into it (as
long as its professional).
Graphics, too, can spice up a proposal and keep it interesting.

CREATING A KILLER
BUSINESS PROPOSAL
5)Re-Read it for Errors:
So many salespeople pen off a proposal and hit send without
spell-checking or reading through it one last time.
Read it to make sure its easy to understand.
Keep sentences short.
Make sure you define any terms the reader might not know.
After you present the proposal, make sure youre available to
answer questions and close the sale!

SAMPLE BUSINESS
PROPOSAL

FRIENDS & ASSOCIATES, a consulting firm


MA Jinnah Road, Okara
Ref. No.2012/F/53
November, 2012

5th

Mr. H.M Zafar


General Manager
PEL Electronics Ltd.
Industrial Area, Islamabad.
Dear Mr. Zafar,
With reference to your telephonic discussion with Mr. Inwar, our senior consultant on 29
October, 2012, we submit our proposal. You brought into our notice some of the organizational
problems your firm is experiencing. This proposal is outlining our approach to your problems
with an estimate to time and expenses.
If you require any further information, please contact us.
Thanking you.
Yours Sincerely,
M. Javaid Yasin
Director
Friends & Associates

OUR COMPANY
Established in 1990
Head Office Okara
B2B Business to business
Have many branches

PEL ELECTRONICS LTD.


AN OVERVIEW
Established in 1952
Head Office - Islamabad
B2B Business to business
Expansion New Branches
Increase in workforce

PROBLEM FACING PEL


ELECTRONICS LTD

The communication system at management level and with


supporting staff in deplorable.

There is no fine vision of sales and service departments.

There is considerable confusion about who is to service which


customers.

The morale of the workers is also low.

OUR
TEAM..

ESTIMATED TIME

OUR APPROACH TO THE


PROBLEM
Setting up new office systems, accounting procedures, and
distributing networks for helping to manage business more
effectively.
Training to support staff to involve them in the change that need to
be brought about.
Forecasting and planning strategies that will define your aims and
develop plan to achieve them.
New management set-up.

BENEFITS
Employees will be motivate.
Communication will be improve.
Technical issues will be solve.
Better services.
Productivity
Brand

You are the


reason to
exist...

A great
job...

Mr. Hanif, CEO


Hudabeea Paper
Mills.

Mr. M. Khaled,
Nishat Textile Ltd.

Excellent
work...

Your team is
amazing...

Mr. Rasheed,
Manager
QMobile Ltd.

Mr. J. M. White, DGM,


Apollo Tech., USA.

Good Time
Mr. Javaid Afridi, CEO
Haier Electronics.

& many

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