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80 views9 pages

Idents 3

Uploaded by

api-295124950
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© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Idents

What is the BBC?


BBC stands for British Broadcast
Cooperation
BBC is a channel shown in the UK
which was the very first channel on a
British television
Its a highly respected, rated and
funded channel as it shows key TV
content such as the news, sporting
events and popular TV shows

Why is BBC so important?


The public have a tight control over BBC as BBC is for the
people. They listen and respect viewers opinions and form
their schedual around this
BBC also have many different media platforms (such as an
app, website and radio stations)
They also broadcast in many different countries
BBC is very important channel worldwide and some would go
on to believe it is the most crucial channel on TV. This is
mostly believed due to what the channel shows. Heres a list
of some of the key things that BBC shows/has shown:
1. The news
2. The Rio Olympics
3. Match of the Day

What is BBCs ethos?


BBC state on their website that their
mission is to enrich peoples lives with
programmes and services that inform,
educate and entertain. Their vision is to
be the most creative organisation in the
world. They claim their values are
independence, honesty, value for
money, respect, teamwork and care for
viewers

What is an ident and the purpose


of it?
Ident is short for identity. An ident is a
short clip/animation portrayed to TV viewers
during the advertisements. An ident includes
the channels logo with a unique touch to it
to clearly show and advertise to viewers
what channel is being watched. E.g. below is
an ident for BBC1 and it is clear to recognise
it is BBC1 and not another channel.

How have idents changed


over the years?
Like other technology, TV idents
have improved and innovated as the
years have gone on. Lots more colour
is used in the present day idents and
they are more animated and
interesting

BBC ident from the


1960s

BBC ident from 2016

Are there any similarities or


constant themes in idents
Similarities and constant themes within
idents are common especially for that
specific channel. For an example, E4 keep
their idents similar so its always
recognisable as E4. If many completely
different idents are used to represent one
channel, it may get confusing for viewers

Recognise constant themes here such as the purple and the E4 symbol
in the middle of the shot surrounded by random objects.

Comparison between the


very first BBC ident and the
most recent
On the 2nd of December 1953,
Britain saw its first TV ident which
was nicknamed Bat Wings and is
shown below on the left. One of
the last BBC idents is shown below
on the right which is shown on this
present day September 2016.

There is clear comparisons between


the first and last BBC idents. The BBC
logo has changed to a less appealing
logo to a improved one in recent
years and a lot more colour is used in
the recent idents as its more
ascetically pleasing and eye catching

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