Cab Service Project
Cab Service Project
Project 1B Slides 34 - 61
PARN CAB
SERVICES
PROJECT 1A and 1B
Authors:
Adarsh Subhash Jain
Palki Gupta
Rama Chandu
Nikhil Rai
Agenda
Contributions
Introduction
Business Strategy
Office Organization
Identification of Business Processes
BPP Diagram
Application Business process Matrix
IT Strategy
Internet Staging Staging Model
Future Plans
Contributions Proejct 1A
Adarsh Subhash Jain(40%)
Rama Chandu(20%)
Business Strategy (5-9)
Future Plans (10-11)
Nikhil Rai(20%)
Importance of internet (Slide 4)
Internet Stage Model and timeline(Slide 28-29)
Palki Gupta(20%)
BPP Diagram(Slide 22)
Matrix to show applications to support business processes(Slide 23)
Idea of Cab services
Introduction
How Our Cab services Work Now
Taxi services which are driven by our loyal drivers
who enroll and get certified
Customers have to call and place a reservation
Business strategy
Too many companies based vying for least cab.
Customer satisfaction focus based business
strategy
Leads to
Increased returning customers.
Customer trust and goodwill.
Advertising
Early beta customers with introductory offers
Enable reward-based customer feedback for beta
users
Mobile applications
Android, iOS, Windows Phone applications
Optimize
Optimize
revenue
revenue
ss
High
er
Lowe
r
Dynamic
Dynamic
pricing
pricing
of
of cabs
cabs
Distance
Distance
of
of
destinati
destinati
on
on
Time
Time of
of
request?
request?
How
How
quick
quick
cab
cab
required
required
??
Branch
Branch
office
office in
in San
San
Francisco,
Francisco,
CA
CA
Branch
Branch
office
office in
in
London,
London, UK
UK
Head Office,
Atlanta
Branch
Branch
office
office in
in
Bangalore,
Bangalore,
India
India
Finance,
Finance,
Risk
Risk
Assurance
Assurance
&
& Audit
Audit
Operations
Operations
Human
Human
Relations
Relations
Sales
Sales &
&
Marketing
Marketing
Market
Research
Digital/
Campaign
SEO
Social Media
Management
Optimization
Marketing
Sales &
Marketing
Analytics
Talent
Acquisition
Employee
Retention
Training
and
Developm
ent
Performan
ce
Managem
ent
CRM
Loyalty/Rewards
Programs
Customer Support
Infrastruct
ure
Manageme
nt
Corporate
Corporate
Finance
Finance
Risk
Risk
Assurance
Assurance
Legal
Agreement
s
Regulatory
Complianc
e
Asset
Asset
Manageme
Manageme
nt
nt
Accounting
Accounting
Taxation &
Audit
Quality
Quality
Management
Management
Front
Front Desk
Desk
Process
Process
Improvement
Improvement
Payment
Payment and
and
Check-in
Check-in
Kiosks
Kiosks
Corporate Governance
Security Systems
Business Processes in
Payment
Operations
Human Resources
Employee
Retention
Talent
Acquisition
Training and
Development
Customer Services
Rewards
and
CRM
Loyalty
Program
Performance
Management
Front
Desk
Process
Improve
ment
Quality
Managem
ent
Payment
Kiosks
Customer
Support
Billing System
Business
Intelligenc
e
Corporate
Governance
Organizatio
n Structure
Supply Chain
Acquisition
s
Corporate
Planning
Enterprise
Planning
Legal and
Patent
Finance
Digital And
Social
Media
Marketing
Knowledge
Manageme
nt
Safety Travel
System
IT
Managem
ent
Campaign
Managem
ent
SEO
Optimizati
on
Secure
Payment
Storage
System
Billing and
Receipt
Management
Corporat
e
Finance
Risk
Assuranc
e
Purchasin
g
Contract
Manageme
nt
Demand
and
Logistics
Manageme
nt
Order
Managemen
t
Supplier
Relationship
Management
Security Systems
Asset
Manageme
nt
Accountin
g
Driver
Monitoring
Driver
Screening
Safety
Travel
System
SCM/LOGISTICS
FINANCE APPLICATION
QUALITY ASSURANCE
SALES MODULE
HR MODULE
CRM
TRACKING
APPLICATION
BILLING
SYSTEM
RESERVATION
MANAGEMENT
Corporate Governance
x
operations
x
Customer service
Market Research
Campaign Management
SEO Optimization
Talent Aquisation
Employee Retention
Performance Management
CRM
Customer Support
corporate Finance
Application
Implementation Plan
Under the current process, the critical success
factor(CSF) would be to automate these five
applications:
Implementation Plan
contd.
CRM application have to be automated to make sure that we have
seamless integration of our business and potential customers
This application can be bought and its development can be
outsourced in the first year
The billing system has to be automated so that the customers
can
Since billing is a critical system, it can be rented from a reliable
company and development of this application can be
outsourced
Security and Cab tracking Application
The basic application required for this service can be bought and since it is a
critical module, the development can be done in-house.
STRATEG
Y
Internet
(Internal View)
Enterprise Cloud
Service
Customers
Firewall and Public
Gateway
COMPANY
NETWORK
Private
gateway
Secure Network
Intranet Network
L
A
N
Local Storage
System
Private
gateway
Data
WareHouse
Magnetic
Tapes And
Disaster
Recovery
System
Company
Website/Mobile App
data
IT STRATEGY
(External View)
Third Party
Vendors
Extranet
Gateway And
Authentication/Authori
zation
Secure Network
Main
Company
Network
Private
Gateway
Internet
Partner System
Company
Branch
Office 1
Company
Branch
Office 2
Company
Branch
Office 3
Company
Branch
Office 4
Online
Custom
ers
Internet
Services
Stage I
Stage II
Stage III
Stage
IV
Company
Website
Mobile
Application
Dynamic
Pricing
Software
Leverage
Big Data
Dynamic
Website
Pricing
A
B
Mobile
Platform
Year 4: D
Future
Taxi market growth:
Ubers San Francisco current yearly taxi market:
$500 million with projected growth at 3X per year
Ubers growth
NYC 4X per year
San francisco 3X per year
London 5X 6X per year
Future Contd
In-car entertainment
CarPlay and Android auto based entertainment/
game features
References
Forootan, Dan. (2014). How Email Marketing Can Help Cab Companies.
Retrieved from https://
www.streamsend.com/articles-how-email-marketing-can-help-cab-companies.p
hp
Marr, Bernard. (2015). The Amazing Ways Uber Is Using Big Data Analytics.
Retrieved from https://
www.linkedin.com/pulse/amazing-ways-uber-using-big-data-analytics-bernard-m
arr
Business Processes - https://en.wikipedia.org/wiki/Business_process
Business Process Modeling - http://
www.businessballs.com/business-process-modelling.htm
A business process management approach to enterprise process modernization
- http://www.businessballs.com/business-process-modelling.htm
Empirically assessing the impact of business process reengineering on
manufacturing firms - http://
www.scielo.br/scielo.php?pid=S0104-530X1996000100001&script=sci_arttext
Business Processes and Business Functions: a new way of looking at
employment - http://www.bls.gov/mlr/2008/12/art3full.pdf
ISEM 500 52 Course Slides
Management Information Systems Laudon and Laudon, 12 th Edition
Chapter 3 Information Systems, Organization and Strategy
Chapter 5 Information Technology Infrastructure
Authors:
Adarsh Subhash Jain
Palki Gupta
Rama Chandu
Nikhil Rai
Contributions Project 1B
Adarsh Subhash Jain(25%)
IT strategy and Database Design
Rama Chandu(25%)
3-year and 5-year plan
Long Range Plan
Nikhil Rai(25%)
ERP Packages identification and automation matrix
Palki Gupta(25%)
Comparing with the leaders
Website and
web based
access and
operations
Sales &
Marketin
g
Supplier
relationship
manageme
nt
Corporat
e
governan
ce
Performanc
e
manageme
nt
Accountin
g
Training and
development
Operation
s
Mobile and
other
extension form
factors
Payments
Human
relations
Customer
support
Customer
service
5 Year Plan
3 year
plan
processes
optimizati
on
Website and
web based
access and
operations
Business
intelligenc
e
Knowledge
manageme
nt
Quality
management
Contract
manageme
nt
Corporat
e finance
Demand /
Logistics
manageme
nt
Information
technology
manageme
nt
Mobile and
other
extension form
factors
Acquisitio
ns
Finance risk
assurance
Sales and
market
analytics
Audit
Infrastruct
ure
manageme
nt
Analytics,
research and
innovation
SEO
optimizatio
n
Market
research
SAP CRM
Year Automated
4
Corporate Governance
Human Relations
2
x
operations
x
Customer service
Market Research
x
4
Campaign Management
x
4
x
4
SEO Optimization
x
4
x
4
Talent Aquisation
x
2
Employee Retention
x
2
Performance Management
x
3
CRM
3
x
Customer Support
3
x
Cost-Benefit Analysis
Talent Acquisition
It is very important to automate the complete process of hiring and training to enable people to
understand the work and company policies along with the packages and tools used. This would
determine the talents in the company which can help grow the business. Hence from the costbenefit perspective, it is a simple low cost implementation with very high benefits.
This would be a must do and should be complete in the second year.
The implementation can be outsourced by buying a third party software and customizing the
package to company needs.
This system automates hiring IT and HR professionals, drivers and their background check and
reporting system.
CRM
Highly important for the business and can be automated with a third party software with
customization.
Comes Under Low Cost-high benefits and must do by the end of second year.
Market Research
Automating this process gives lower benefits and the cost to automate is high. This can be
ignored for the time being and taken up at a later point.
Customer Support
This is one of the key factors in the business growth and even though automation involves high
cost, the benefits are also very high. It is very essential to automate this process because of the
benefits it can give to the company
Cost-Benefit Overview
High
C
O
S
T
Digital and
Social Media
Marketing
Market
Research
Low
Customer
Support
Talent Acqisition
CRM
Low
BENEFITS
High
ERP Packages
NetSuite Sales Force Automation
SAP CRM
ERP Packages
SAP ERP Financials
DETAILED IT
STRATEGY
Internet
(Internal View)
Enterprise Cloud
Service
Customers
Firewall and Public
Gateway
COMPANY
NETWORK
Private
gateway
Secure Network
Intranet Network
L
A
N
Local Storage
System
Private
gateway
Data
WareHouse
Magnetic
Tapes And
Disaster
Recovery
System
Company
Website/Mobile App
data
IT STRATEGY
(External View)
Third Party
Vendors
Extranet
Gateway And
Authentication/Authori
zation
Secure Network
Main
Company
Network
Private
Gateway
Internet
Partner System
Company
Branch
Office 1
Company
Branch
Office 2
Company
Branch
Office 3
Company
Branch
Office 4
Customer
Representati
ve
Conceptual
Data Model
Helps
Customer
Customer
Makes
Payment
Payment
Receipt
Generate
d
Places
Order
Order
Select
s
Type of
Service
Result
s
Usage
Data
PhoneNu
mber
LastName
FirstName
Payment
n
Customer
1
Usage
Places
Places
Results
Results
1
1
1
Order
Selects
Selects
Service
Date
Customer
ID
Distance
OriginLoc
ation
Destinati
onn
Amount
Genera
Genera
tes
tes
Makes
Makes
Servicety
pe
Mode of
Payment
ER
Diagram
Servicety
pe
Database Details
Database Tables
Database Design
Important Tables:
1.
2.
3.
4.
5.
6.
Orders Table
Customer Table
Type of service
Payment Table
Usage Table
ServiceCost Table
Type Of service
CREATE TABLE ServiceType
(
ServiceTypeID
int
PRIMARY KEY,
Description VARCHAR(255)
);
Payment Table
CREATE TABLE Payment
(
PaymentID int
PRIMARY KEY,
OrderID
VARCHAR(255)
NOT NULL, FOREIGN KEY REFERENCES Order(OrderID),
Amount
float(2)
ModeOfPayment
VARCHAR(255)
NOT NULL
);
ServiceCost Table
CREATE TABLE ServiceCost
(
ServiceCostID int
PRIMARY KEY,
ServiceTypeIDVARCHAR(255)
NOT NULL,
ServiceType(ServiceTypeID),
Cost
Float(2)
);
Sample Data
OrderID
CustomerID
OriginLocation
DestinationLocation
OrderDate
PaymentReceived
ServiceTypeID
Comfort Inn,
Harrisburg,PA
PartyCity,
Dunwoody, GA
10/26/2015
Market Street,
Harrisburg, PA
Airport, Atlanta, GA
10/10/2015
CustomerID
1
2
3
4
FirstName
John
William
Richard
Jennifer
LastName
Richard
Ben
Row
Williams
PhoneNumber
4486789005
5678990987
6679871223
3343298766
ServiceTypeID
Description
PaymentID
1
2
OrderID
2
3
Cost
125
175
ModeOfPayment
Card
Cash
Database Queries
To get the payment amount for an order and service selected Ex:
Drive Own
SELECT cost from dbo.payment pm INNER JOIN dbo.Orders od ON
pm.orderID = od.OrderID WHERE od.ServiceTypeID=1
IT Infrastructure Details
Computers
Dell Latitude running Windows 7 200 Orders - $100,000
Servers
Windows Server 2012 10 - $5000
Development Suite
Microsoft Windows Development Suite 100 Licenses - $5000
Version Management system
Development Tracking system
Database: Mysql Sql Server Express
Wiresless Network
Installation: $10000
Maintainance:$500-$600/month
Approximate Cost
Approximate Cost
Analysis
IT infrastructure Set up
$150K 160K
SAP CRM
Licenses
100
100
100
100
100
Cost
$8k
$10k
$10k
$9k
$12k
UBER,
ZIP,
ENTERPRI
SE
Comparison contd..
Hybrid Model View
PARN
ENTERPRI
SE
ZIPCAR
UBER
References
MYRA HART, MICHAEL J ROBERTS, JULIA D STEVENS - Zipcar-Refining the
business model - http://
bizcore.pbworks.com/w/file/fetch/70145198/HBSCSzipcar.pdf
CRM Enterprise Rent a car Case Study - http://
www.slideshare.net/pgsm.crm/crm-enterprise-rent-a-car-case-study-presentatio
n
Jianwei Dong, Christina Filipovic, Julia Leis, Edward Petersen, Anjali Shrikhande,
Rohit Sudarshan , UBER: Driving Change in Transportation http://fletcher.tufts.edu/~/
media/Fletcher/MIB/pdfs/B236%20Student%20Case%20Studies/Uber%20201
4.pdf
Diana, Alison. (2015). Five Reasons to Invest in Sales Force Automation
Software Retrieved from http://www.crmsearch.com/fivereasonsforsfa.php
Rosencrance, Linda. (2012). MSDynamicsWorld Retrieved from
http://msdynamicsworld.com/story/microsoft-keeps-dynamics-erps-hr-manage
ment-capabilities-low-profile-crowded-hrms-space
Szasz, Attila. (2015). SAP ERP Financials Retrieved from
http://wiki.scn.sap.com/wiki/display/ERPFI/ERP+Financials
Unicom. (2014). Unicom Soft Retrieved from http://
www.unicomg.com/en/taxi-system
Forootan, Dan. (2014). How Email Marketing Can Help Cab Companies. Retrieved
from
https://www.streamsend.com/articles-how-email-marketing-can-help-cab-companies
References Contd..
Marr, Bernard. (2015). The Amazing Ways Uber Is Using Big Data Analytics.
Retrieved from
https://www.linkedin.com/pulse/amazing-ways-uber-using-big-data-analytics-be
rnard-marr
Business Processes - https://en.wikipedia.org/wiki/Business_process
Business Process Modeling http://www.businessballs.com/business-process-modelling.htm
A business process management approach to enterprise process modernization
- http://www.businessballs.com/business-process-modelling.htm
Empirically assessing the impact of business process reengineering on
manufacturing firms http://www.scielo.br/scielo.php?pid=S0104-530X1996000100001&script=sci_ar
ttext
Business Processes and Business Functions: a new way of looking at
employment - http://www.bls.gov/mlr/2008/12/art3full.pdf
ISEM 500 52 Course Slides
Management Information Systems Laudon and Laudon, 12 th Edition
Chapter 3 Information Systems, Organization and Strategy
Chapter 5 Information Technology Infrastructure
Chapter 6 Foundation of Business Intelligence Databases and Information
Management
Chapter 7 Telecommunications, the internet and wireless Technology