PROJECT 1A Slides 2 33

Project 1B Slides 34 - 61

PARN CAB
SERVICES

PROJECT 1A and 1B
Authors:
Adarsh Subhash Jain
Palki Gupta
Rama Chandu
Nikhil Rai

Agenda

Contributions
Introduction
Business Strategy
Office Organization
Identification of Business Processes
BPP Diagram
Application Business process Matrix
IT Strategy
Internet Staging Staging Model
Future Plans

Contributions Proejct 1A
Adarsh Subhash Jain(40%)

IT strategy Preparation(Slides 26-27)

Business process identification(Slides 13-24)
Office Structure (Slides 11-12)
Slide Preparation(Slides 3)
Editing BPP(Slide 22, 23 )
Application Implementation strategy (Slides 24, 25)

Rama Chandu(20%)
Business Strategy (5-9)
Future Plans (10-11)

Nikhil Rai(20%)
Importance of internet (Slide 4)
Internet Stage Model and timeline(Slide 28-29)

Palki Gupta(20%)
BPP Diagram(Slide 22)
Matrix to show applications to support business processes(Slide 23)
Idea of Cab services

Introduction
How Our Cab services Work Now
Taxi services which are driven by our loyal drivers
who enroll and get certified
Customers have to call and place a reservation

What Are we looking At

We plan to develop a hybrid cab services system
which would include our loyal and trusted drivers
driving their own car, Our company buying out cars
and hiring drivers and also providing an option for
the customers to drive on their own.
We are looking up to three biggest players in the
individual areas namely UBER, Enterprise and
Zipcar.
We plan to support all three models automated in
next 5 years.

Importance of the Internet

Access to global wide customer base
Internet Marketing Strategy
Seamless method of communication
Mobile platform connectivity
Email Marketing Strategy

Business strategy
Too many companies based vying for least cab.
Customer satisfaction focus based business
strategy

Better IT infrastructure and lesser disruptions

Better customer safety
Better customer service
Innovative pricing models

Leads to
Increased returning customers.
Customer trust and goodwill.

Stage 1: Advertising, seeking funding

and investors
Research: Aims to answer following questions
using current and projected statistics.
Who are our users?
What are our targeted markets?
Who are our competitors and their market share
across multiple geographical regions

Advertising
Early beta customers with introductory offers
Enable reward-based customer feedback for beta
users

Seeking investors and funding

Pitch for funding from investors with completed
research and early prototype demos

Stage 2: Application focus

Backend services
Cloud hosted application Multiple servers across
multiple geographical locations
Less latency, more uptime

Mobile applications
Android, iOS, Windows Phone applications

Wear and other forms of devices

Apple watch, Google gear, Pebble

Cab system security measures

Cab location tracking
Collaboration with local police authorities

Stage 3: Dynamic pricing

software
Optimize service
Lesser downtime and disruptions
Lesser application latency and processing times

Optimize cost of taxi service

How quick does customer need the cab?
How bad is the traffic?
Where is the destination?

Stage 3: Dynamic pricing

software

Optimize
Optimize
revenue
revenue
ss

High
er
Lowe
r

Dynamic
Dynamic
pricing
pricing
of
of cabs
cabs

Distance
Distance
of
of
destinati
destinati
on
on

Time
Time of
of
request?
request?

How
How
quick
quick
cab
cab
required
required
??

Head Office And Branch

Offices
Branch
Branch
office
office in
in
Austin,
Austin, TX
TX

Sales & Marketing

Customer Service
Operations
IT Development
Center

Branch
Branch
office
office in
in San
San
Francisco,
Francisco,
CA
CA

Sales & Marketing

Human Relations
Finance
Customer Service
Operations

Branch
Branch
office
office in
in
London,
London, UK
UK

Sales & Marketing

Human Relations
Finance
Customer Service
Operations

Head Office,
Atlanta

Branch
Branch
office
office in
in
Bangalore,
Bangalore,
India
India

Sales & Marketing

IT Development
Center

Head Office Outline

Corporate
Corporate
Governanc
Governanc
ee
Customer
Customer
Service
Service

Finance,
Finance,
Risk
Risk
Assurance
Assurance
&
& Audit
Audit

Operations
Operations

Human
Human
Relations
Relations

Sales
Sales &
&
Marketing
Marketing

Various Business Processes In Sales

and Marketing

Market
Research

Digital/
Campaign
SEO
Social Media
Management
Optimization
Marketing

Sales &
Marketing
Analytics

Business Processes in Human

Relations

Talent
Acquisition

Employee
Retention

Training
and
Developm
ent

Performan
ce
Managem
ent

Business Processes for Customer

Service

CRM
Loyalty/Rewards
Programs
Customer Support

Business Processes for Finance

Payroll and
benchmarkin
g

Infrastruct
ure
Manageme
nt
Corporate
Corporate
Finance
Finance

Risk
Risk
Assurance
Assurance
Legal
Agreement
s
Regulatory
Complianc
e

Asset
Asset
Manageme
Manageme
nt
nt

Accounting
Accounting
Taxation &
Audit

Business Processes for

Operations

Quality
Quality
Management
Management

Front
Front Desk
Desk
Process
Process
Improvement
Improvement

Payment
Payment and
and
Check-in
Check-in
Kiosks
Kiosks

Business Process for

Supply Chain

Corporate Governance

Security Systems

Business Processes in
Payment

Operations

Human Resources
Employee
Retention

Talent
Acquisition

Training and
Development

Customer Services
Rewards
and
CRM
Loyalty
Program

Performance
Management

Front
Desk
Process
Improve
ment

Quality
Managem
ent

Payment
Kiosks

Customer
Support

Billing System

Business
Intelligenc
e

Corporate
Governance

Organizatio
n Structure
Supply Chain

Acquisition
s

Corporate
Planning

Enterprise
Planning

Legal and
Patent

Finance

Sales and Marketing

Market
Research

Digital And
Social
Media
Marketing

Knowledge
Manageme
nt
Safety Travel
System

IT
Managem
ent

Campaign
Managem
ent

SEO
Optimizati
on

Secure
Payment
Storage
System

Billing and
Receipt
Management

Corporat
e
Finance

Risk
Assuranc
e

Purchasin
g

Contract
Manageme
nt

Demand
and
Logistics
Manageme
nt

Order
Managemen
t
Supplier
Relationship
Management
Security Systems

Asset
Manageme
nt

Accountin
g

Driver
Monitoring

Driver
Screening

Safety
Travel
System

SCM/LOGISTICS

FINANCE APPLICATION

QUALITY ASSURANCE

SALES MODULE

HR MODULE

CRM

TRACKING
APPLICATION

BILLING
SYSTEM

RESERVATION
MANAGEMENT

Corporate Governance
x

Finance Risk Assurance & Audit

x
Human Relations
x

sales & Mktg

x

operations
x

Customer service
Market Research

Campaign Management

Digital/ Social Media Marketing

SEO Optimization

Sales & Marketing Analytics

Talent Aquisation

Employee Retention

Training and Development

Performance Management

CRM

loyalty rewards program

Customer Support

corporate Finance

Application
Implementation Plan
Under the current process, the critical success
factor(CSF) would be to automate these five
applications:

Customer Relationship Management

Billing And Payment Application
Security and Cab Tracking system
Human Resource Application
Reservation Management Application

Implementation Plan
contd.
CRM application have to be automated to make sure that we have
seamless integration of our business and potential customers
This application can be bought and its development can be
outsourced in the first year
The billing system has to be automated so that the customers
can
Since billing is a critical system, it can be rented from a reliable
company and development of this application can be
outsourced
Security and Cab tracking Application
The basic application required for this service can be bought and since it is a
critical module, the development can be done in-house.

Human Resource Application

Buy the required application to carry out smooth processing of HR activities.
Development strategy : In-house

Reservation Management Application

Buy the required application and the development can be out-sourced

STRATEG
Y

Internet

(Internal View)

Enterprise Cloud
Service

Customers
Firewall and Public
Gateway

COMPANY
NETWORK

Private
gateway

Secure Network

Intranet Network

L
A
N

Local Storage
System

Private
gateway

Central Server System

Data
WareHouse

Magnetic
Tapes And
Disaster
Recovery
System

Company
Website/Mobile App
data

IT STRATEGY

(External View)

Third Party
Vendors

Extranet
Gateway And
Authentication/Authori
zation

Secure Network

Main
Company
Network

Private
Gateway

Internet

External Resources (Ex: Google

Maps)

Partner System

Secure VPN Network

Company
Branch
Office 1

Company
Branch
Office 2

Company
Branch
Office 3

Company
Branch
Office 4

Internet Staging Model

Taxicab
Compa
ny

Online
Custom
ers
Internet
Services
Stage I
Stage II

Stage III

Stage
IV

Company
Website
Mobile
Application
Dynamic
Pricing
Software
Leverage
Big Data

Stage Growth Model

Leveraging
Big Data

Dynamic
Website
Pricing

A
B

X Axis Time Period (Yrs)

Year 1: A
Y Axis Stages (1-4)
Year 2: B
Year 3:
C

Mobile
Platform

Year 4: D

Long term goals

Establish strong presence in US, aim to be one of
the top 5 players in the cab service industry
Set up international presence in Latin American
and European countries
Increase customer base by better customer
acquisition strategy (Digital Marketing/ SEO)
Customer retention through excellent customer
service. Feedback mechanism, loyalty programs
and hiring relevant talent should be able to help
in achieving good customer service
Seamless integration with low cost suppliers
based out of Asia and other low cost labor
countries

Future
Taxi market growth:
Ubers San Francisco current yearly taxi market:
$500 million with projected growth at 3X per year
Ubers growth
NYC 4X per year
San francisco 3X per year
London 5X 6X per year

Future Contd
In-car entertainment
CarPlay and Android auto based entertainment/
game features

Services over taxi services

Food delivery
Grocery delivery
Package delivery

Self driving taxis

Self driving cars with optimized and safer driving
cars.

References
Forootan, Dan. (2014). How Email Marketing Can Help Cab Companies.
Retrieved from https://
www.streamsend.com/articles-how-email-marketing-can-help-cab-companies.p
hp
Marr, Bernard. (2015). The Amazing Ways Uber Is Using Big Data Analytics.
Retrieved from https://
www.linkedin.com/pulse/amazing-ways-uber-using-big-data-analytics-bernard-m
arr
Business Processes - https://en.wikipedia.org/wiki/Business_process
Business Process Modeling - http://
www.businessballs.com/business-process-modelling.htm
A business process management approach to enterprise process modernization
- http://www.businessballs.com/business-process-modelling.htm
Empirically assessing the impact of business process reengineering on
manufacturing firms - http://
www.scielo.br/scielo.php?pid=S0104-530X1996000100001&script=sci_arttext
Business Processes and Business Functions: a new way of looking at
employment - http://www.bls.gov/mlr/2008/12/art3full.pdf
ISEM 500 52 Course Slides
Management Information Systems Laudon and Laudon, 12 th Edition
Chapter 3 Information Systems, Organization and Strategy
Chapter 5 Information Technology Infrastructure

PARN CAB SERVICES

PROJECT 1B

Authors:
Adarsh Subhash Jain
Palki Gupta
Rama Chandu
Nikhil Rai

Contributions Project 1B
Adarsh Subhash Jain(25%)
IT strategy and Database Design

Rama Chandu(25%)
3-year and 5-year plan
Long Range Plan

Nikhil Rai(25%)
ERP Packages identification and automation matrix

Palki Gupta(25%)
Comparing with the leaders

Future Plan in motion

The number of business process identified will
remain same
In the next few slides we would cover
3-year and 5-year plan
Matrix to show the ERP for the business process
identified
Cost-Benefit Analysis for automation of business
processes
Overview of ERP Packages used
IT strategy A Detailed View
Database Model and Design
IT infrastructure details and approximate cost
Cost analysis for implementation of IT

Looking Ahead - 3 Year Plan

Website and
web based
access and
operations

Sales &
Marketin
g

Supplier
relationship
manageme
nt

Corporat
e
governan
ce

Performanc
e
manageme
nt

Accountin
g

Training and
development

Operation
s

Mobile and
other
extension form
factors

Payments

Human
relations

Customer
support
Customer
service

5 Year Plan
3 year
plan
processes
optimizati
on

Website and
web based
access and
operations

Business
intelligenc
e
Knowledge
manageme
nt

Quality
management

Contract
manageme
nt

Corporat
e finance

Demand /
Logistics
manageme
nt

Information
technology
manageme
nt

Mobile and
other
extension form
factors

Long Range Plan

5 year
plan
processes
optimizati
on
Big data

Acquisitio
ns

Finance risk
assurance
Sales and
market
analytics

Audit

Infrastruct
ure
manageme
nt

Analytics,
research and
innovation

SEO
optimizatio
n

Market
research

Unicom Soft ERP

SAP ERP Financials

Microsoft Dynamics ERP

NetSuite Sales Force

Automation

SAP CRM

Year Automated

4
Corporate Governance

Finance Risk Assurance & Audit

Human Relations

2
x

sales & Mktg

operations
x

Customer service
Market Research

x
4

Campaign Management

x
4

Digital/ Social Media Marketing

x
4

SEO Optimization

x
4

Sales & Marketing Analytics

x
4

Talent Aquisation

x
2

Employee Retention

Training and Development

x
2

Performance Management

x
3

CRM

loyalty rewards program

3
x

Customer Support

3
x

Cost-Benefit Analysis
Talent Acquisition
It is very important to automate the complete process of hiring and training to enable people to
understand the work and company policies along with the packages and tools used. This would
determine the talents in the company which can help grow the business. Hence from the costbenefit perspective, it is a simple low cost implementation with very high benefits.
This would be a must do and should be complete in the second year.
The implementation can be outsourced by buying a third party software and customizing the
package to company needs.
This system automates hiring IT and HR professionals, drivers and their background check and
reporting system.

CRM
Highly important for the business and can be automated with a third party software with
customization.
Comes Under Low Cost-high benefits and must do by the end of second year.

Digital and Social Media Marketing

It is not so important to the business to automate this process as the benefits are low even
though the costs are considerably low. We can ignore the automation of this part to a later point.

Market Research
Automating this process gives lower benefits and the cost to automate is high. This can be
ignored for the time being and taken up at a later point.

Customer Support
This is one of the key factors in the business growth and even though automation involves high
cost, the benefits are also very high. It is very essential to automate this process because of the
benefits it can give to the company

Cost-Benefit Overview
High

C
O
S
T

Digital and
Social Media
Marketing
Market
Research

Low

Customer
Support

Talent Acqisition
CRM
Low

BENEFITS

High

ERP Packages
NetSuite Sales Force Automation

Microsoft Dynamics ERP

SAP CRM

ERP Packages
SAP ERP Financials

Unicom Soft ERP

DETAILED IT
STRATEGY

Internet

(Internal View)
Enterprise Cloud
Service

Customers
Firewall and Public
Gateway

COMPANY
NETWORK

Private
gateway

Secure Network

Intranet Network

L
A
N

Local Storage
System

Private
gateway

Central Server System

Data
WareHouse

Magnetic
Tapes And
Disaster
Recovery
System

Company
Website/Mobile App
data

IT STRATEGY

(External View)

Third Party
Vendors

Extranet
Gateway And
Authentication/Authori
zation

Secure Network

Main
Company
Network

Private
Gateway

Internet

External Resources (Ex: Google

Maps)

Partner System

Secure VPN Network

Company
Branch
Office 1

Company
Branch
Office 2

Company
Branch
Office 3

Company
Branch
Office 4

Customer
Representati
ve

Conceptual
Data Model

Helps

Customer
Customer

Makes

Payment
Payment
Receipt
Generate
d

Places

Order
Order

Select
s

Type of
Service

Result
s

Usage
Data

PhoneNu
mber

LastName

FirstName

Payment
n

Customer

1
Usage

Places
Places

Results
Results

1
1

1
Order

Selects
Selects

Service

Date

Customer
ID

Distance

OriginLoc
ation

Destinati
onn

Amount

Genera
Genera
tes
tes

Makes
Makes

Servicety
pe

Mode of
Payment

ER
Diagram

Servicety
pe

Database Details
Database Tables
Database Design
Important Tables:
1.
2.
3.
4.
5.
6.

Orders Table
Customer Table
Type of service
Payment Table
Usage Table
ServiceCost Table

Order Service Table

CREATE TABLE ServiceOrders
(
OrderID
int
PRIMARY KEY,
CustomerID int
FOREIGN KEY REFERENCES Customer(CusstomerID),
OriginLocation
varchar,
DestinationLocationvarchar,
OrderDate DATE,
PaymentRecived Bit,
ServiceTypeID
int
FOREIGN KEY REFERENCES ServiceType(ServiceTypeID),
);

Database Design contd..

Customer Table
CREATE TABLE Customer
(
CustomerID int
PRIMARY KEY,
First_Name VARCHAR(255) NOT NULL,
Last_Name VARCHAR(255) NOT NULL,
PhoneNumber
int
);

Type Of service
CREATE TABLE ServiceType
(
ServiceTypeID
int
PRIMARY KEY,
Description VARCHAR(255)
);

Payment Table
CREATE TABLE Payment
(
PaymentID int
PRIMARY KEY,
OrderID
VARCHAR(255)
NOT NULL, FOREIGN KEY REFERENCES Order(OrderID),
Amount
float(2)
ModeOfPayment
VARCHAR(255)
NOT NULL
);

Database Design contd..

Usage Table
CREATE TABLE Usage
(
OrderID
int
PRIMARY KEY,
ServiceTypeIDVARCHAR(255)
NOT NULL,
ServiceType(ServiceTypeID),
DistaceInMiles
float(2)
);

FOREIGN KEY REFERENCES

ServiceCost Table
CREATE TABLE ServiceCost
(
ServiceCostID int
PRIMARY KEY,
ServiceTypeIDVARCHAR(255)
NOT NULL,
ServiceType(ServiceTypeID),
Cost
Float(2)
);

FOREIGN KEY REFERENCES

Sample Data
OrderID

CustomerID

OriginLocation

DestinationLocation

OrderDate

PaymentReceived

ServiceTypeID

Comfort Inn,
Harrisburg,PA
PartyCity,
Dunwoody, GA

10/26/2015

Market Street,
Harrisburg, PA
Airport, Atlanta, GA

10/10/2015

CustomerID
1
2
3
4

FirstName
John
William
Richard
Jennifer

LastName
Richard
Ben
Row
Williams

PhoneNumber
4486789005
5678990987
6679871223
3343298766

ServiceTypeID

Description

Rent A Car Drive Own Long Term

Rent A Car Get Driver

Rent A Car Drive Own Short Term

PaymentID
1
2

OrderID
2
3

Cost
125
175

ModeOfPayment
Card
Cash

Database Queries

To get the OrderID of the order placed by a customer

SELECT OrderID FROM dbo.Orders Where CustomerID = 2

To get the orderID of the order placed by a customer based on first

name
SELECT so.OrderID FROM dbo.Orders so

INNER JOIN dbo.Customers cu ON so.CustomerID =

cu.CustomerID
Where cu.FirstName = John
To get a list of customers who have made the payment
SELECT cu.FirstName, cu.LastName, so.CustomerID FROM dbo.Orders so

INNER JOIN dbo.Customers cu ON so.CustomerID = cu.CustomerID

WHERE so.PaymentRecieved = 1
To get the phone number of the customer based on the orderID
SELECT cu.PhoneNumber from dbo.Customer cu

INNER JOIN dbo.Orders so ON so.CustomerID = cu.CustomerID

WHERE so.OrderID = 2

Database queries contd..

To get all the orders going to a particular city. Ex:Harrisburg
SELECT OrderID FROM dbo.Orders WHERE Destination LIKE %Harrisburg%

To get the payment amount for an order and service selected Ex:
Drive Own
SELECT cost from dbo.payment pm INNER JOIN dbo.Orders od ON
pm.orderID = od.OrderID WHERE od.ServiceTypeID=1

To get the cost of a service per mile Ex: with driver

SELECT Cost from dbo.ServiceCost WHERE ServiceTypeID=2

To Insert a new order for an existing customer

INSERT INTO dbo.ServiceOrder (CustomerID, OriginLocation, Destination,
OrderDate, ServiceType) VALUES (2, Market Street Haarisburg PA,Comfort
Inn Harrisburg PA,GETDATE(),1)

To update the payment made for a certain order

UPDATE dbo.Orders Set PaymentRecieved = 1 WHERE OrderID = 15

To get the number of order going to a particular

destination(Reporting puroses)
SELECT COUNT(distinct so.OrderID) FROM dbo.Orders so where destination
LIKE %Atlanta%

IT Infrastructure Details
Computers
Dell Latitude running Windows 7 200 Orders - $100,000

Servers
Windows Server 2012 10 - $5000

Development Suite
Microsoft Windows Development Suite 100 Licenses - $5000
Version Management system
Development Tracking system
Database: Mysql Sql Server Express

Disaster Recovery Systems

Informatica - $10,000

Network set up LAN, WAN and Wireless

LAN Set up
Installation: $20000
Maintainance: $200-$300/month

Wiresless Network
Installation: $10000
Maintainance:$500-$600/month

Approximate Cost

Approximate Cost
Analysis
IT infrastructure Set up
$150K 160K

Enterprise Application Packages

Unicom Soft ERP

SAP ERP Financials

Microsoft Dynamics ERP

NetSuite Sales Force

Automation

SAP CRM

Licenses

100

100

100

100

100

Cost

$8k

$10k

$10k

$9k

$12k

With the above cost incurred on implementation of

IT, the total cost would be approximately $300k
Which is well below the amount dedicated. Including
the miscellaneous expenses and the cost for floor
space etc., the total cost would be close to $450k.

Comparison with Leaders

and Competitors
Information systems are transforming companies
and the global landscape
The competitive advantage that market leaders
enjoy has largely been attributed to the growth of
IT spending by companies
PAR
N

UBER,
ZIP,
ENTERPRI
SE

Comparison contd..
Hybrid Model View

PARN

ENTERPRI
SE

ZIPCAR

UBER

Comparison with leaders

Contd..
PARN cab services have to implement the best practices from three
different players in the cab service model namely Uber, Enterprise
and Zipcar
With the use of reserving a cab using Uber services, our IT plan is also
aligned to make sure that customers have access to our portal on
handheld devices and hence we want to concentrate on getting the
mobile application to market along with the website.
Enterprise Car services have disparate offices working in unison
because of immaculate website and very efficient and intuitive usage
of the website. Our IT strategy is aligned to make the website(internal
and external) very intuitive and yet can work across locations and also
at slow internet connection areas.
Zipcar has the tracking system, car pickup and drop tracking and time
management automated as this would reduce the amount of human
interventions. This model reduces the cost effectively. Our IT strategy
is aligned to tracking the cars and to easily pinpoint the exact location
of the car at any time. This would also add to the security aspect and
helps in tracking and sending emergency services quickly if needed.

References
MYRA HART, MICHAEL J ROBERTS, JULIA D STEVENS - Zipcar-Refining the
business model - http://
bizcore.pbworks.com/w/file/fetch/70145198/HBSCSzipcar.pdf
CRM Enterprise Rent a car Case Study - http://
www.slideshare.net/pgsm.crm/crm-enterprise-rent-a-car-case-study-presentatio
n
Jianwei Dong, Christina Filipovic, Julia Leis, Edward Petersen, Anjali Shrikhande,
Rohit Sudarshan , UBER: Driving Change in Transportation http://fletcher.tufts.edu/~/
media/Fletcher/MIB/pdfs/B236%20Student%20Case%20Studies/Uber%20201
4.pdf
Diana, Alison. (2015). Five Reasons to Invest in Sales Force Automation
Software Retrieved from http://www.crmsearch.com/fivereasonsforsfa.php
Rosencrance, Linda. (2012). MSDynamicsWorld Retrieved from
http://msdynamicsworld.com/story/microsoft-keeps-dynamics-erps-hr-manage
ment-capabilities-low-profile-crowded-hrms-space
Szasz, Attila. (2015). SAP ERP Financials Retrieved from
http://wiki.scn.sap.com/wiki/display/ERPFI/ERP+Financials
Unicom. (2014). Unicom Soft Retrieved from http://
www.unicomg.com/en/taxi-system
Forootan, Dan. (2014). How Email Marketing Can Help Cab Companies. Retrieved
from
https://www.streamsend.com/articles-how-email-marketing-can-help-cab-companies

References Contd..
Marr, Bernard. (2015). The Amazing Ways Uber Is Using Big Data Analytics.
Retrieved from
https://www.linkedin.com/pulse/amazing-ways-uber-using-big-data-analytics-be
rnard-marr
Business Processes - https://en.wikipedia.org/wiki/Business_process
Business Process Modeling http://www.businessballs.com/business-process-modelling.htm
A business process management approach to enterprise process modernization
- http://www.businessballs.com/business-process-modelling.htm
Empirically assessing the impact of business process reengineering on
manufacturing firms http://www.scielo.br/scielo.php?pid=S0104-530X1996000100001&script=sci_ar
ttext
Business Processes and Business Functions: a new way of looking at
employment - http://www.bls.gov/mlr/2008/12/art3full.pdf
ISEM 500 52 Course Slides
Management Information Systems Laudon and Laudon, 12 th Edition
Chapter 3 Information Systems, Organization and Strategy
Chapter 5 Information Technology Infrastructure
Chapter 6 Foundation of Business Intelligence Databases and Information
Management
Chapter 7 Telecommunications, the internet and wireless Technology