SANJAY KADAM(8117)
MANISH KOTHARI()
LAVESH JAIN()
OF
• Established in 1865 as a “wood-pulp
mill” by ‘Knut Fredrik Idestam’ on
the banks of Nokianvirta river in
Finland.
• Finnish Rubber Works acquired Nokia
Wood Mills Telephone and
Telegraph Cables
• Nokia Corporation created - 1967 -
paper products- car tires- personal
computers-cables
OF
• Nokia began developing the digital
switch (Nokia DX 200) which
became a success.
• 1991 Nokia - agreements to supply
GSM networks - nine European
countries.
• August 1997 Nokia - GSM systems to
59 operators in 31 countries.
HISTORY OF NOKIA
• Nokia is a Finland based company, incorporated in 1967.
• Nokia started of as a pulp, rubber and cable manufacturing
company to a major manufacturer of mobile devices.
•
• It’s the leading manufacturer of mobile devices.
• Nokia offers a wide range of mobile devices with the
experience in music, video, imaging, gaming and a lot
more.
• It also provides the services for network operators.
• Company recorded revenues of 41,121 Million € in 2007
about 20.3 % increase from 2006.
•
• Company offers its products in 150 countries. Its HQ is in
Espoo, Finland and employees about 68,500 people . Other
company of Nokia are in China , Hungry , Germany , Korea
and India
•
MISSION STATEMENT
• Everyone has a need to
communicate and share. Nokia
helps people to fulfill this need and
we help people feel close to what
matters to them. We focus on
providing consumers with very
human technology
NOKIA.
BRAND PERSONALITY
• Nokia focused on building customer
relationship and trust.
• Building friendship and trust is the heart of
Nokia brand.
•
• Logo shows their brand personality.
NOKIA TODAY
• Head office in Finland; R&D,
production, sales, marketing
activities around the world
• World’s #1 manufacturer of mobile
devices, with 38% share in 2007
• 112 262 employees
• Sales in more than 150 countries
•
MARKET SEGMENTATION
• Entry level:(Rs 2,500-6,000)
Nokia targeted low income
people and first time mobile buyers
in this series . Sets include are
1200,1208,1100,1110,1112 etc
• Classic Series:(Rs 7,000-17,000)
Nokia targeted decent people in this series .
Sets include in this series are
6300,6233,6120,3120 etc
• N gage series:(Rs 8,000-16,000)
Nokia targeted game lovers in this series .
These sets include game like play station ,PSP
and Xbox
• Xpress music:(Rs 13,000-35,000)
In this series music lover are targeted. Sets are
5220,5310,5800,5610,5320 etc
• N-series:(Rs 18,000-50,000)
This series is also called multimedia computer.
Named as on step ahead multimedia.Sets are
N70,N73,N95,N96,N80,N81,N91 etc
• E-series:(Rs 18,000-60,000)
This series is for business people. Sets include are
E51,E66,E71,E61i,E90 etc
• Premium series:(Rs 80,000-1,500,000)
In this series nokia targeted people which show
visual status. Sets include in this series are Sephira
arte,8800Gold,8800arts etc
PRODUCT
• Variety:
In every series of Nokia there are large number of sets
thus large variety.
.e.g. entry level include 1200,1208,1100,
1110,1110i,1112 etc
• Quality:
Nokia gain brand personality and
market shares because of its quality.
• Design:
Nokia sets are of various design such as
Flip sets , Flat sets, Slide sets , Sets with rotating
camera etc
PROMOTION
• Advertising:
1. Though TV , Sign boards , Bill boards , Radio
and Newspaper
2. Broachers , Posters ,Dummies and display
stands
• Personal selling:
By product training to Distributer(what is
product)
• Sale promotion:
1. Gift like Yamaha bike , Philips TV , Mitsubishi
split AC , watches and digital diary
2. With N73 mobile offer Rs2500 original Blue
tooth free
3. With 6220 offer leather Wallet
• Public relation:
1.Nokia spot light
2.Road shows
3.N-gage.com for game lovers
4.Nokia football crazy
Nokia strategy for promotion is
“ Eye level is buy level”
SWOT ANALYSIS
Strengt W e a kn e ss
D u ra b ility
hs N Gage is a flop.
Lo n g b a tte ry life
U se r frie n d ly
G lo b a lE xp a n sio n Low voice quality
B ra n d lo ya lty Less stylish
Use of Carl Zeiss lens Heavy sets
Largest CELL PHONE VENDOR
Market skimming prices
of high sets
Opportunities T h re a t
s
Mobiles with computer China mobiles
window
Orange, Vodafone and O2
New growth markets and many other operators
are globally selling their
Other hand held devices own brands of phone.
Company in China
Well designed and styled
sets
Growth markets such as Country situation
CHINA , LATIN AMERICA Cheaper MID RANGE models
from Motorola & others
WHY NOKIA
• Largely available
• Greater network coverage
• Easily repaired
• Changeable body casing
• Updating software
• Use of Carl Zeiss lens
• Only dealing in mobiles
• Nokia is world third richest company
•
•
THANK YOU!!!
