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Presentation On Zomato

Zomato is an Indian restaurant search and discovery service operating in 23 countries. It was founded in 2008 and features restaurant information like menus and photos sourced by local teams as well as user reviews. The presentation provides an overview of Zomato, including its founders and business strategies. It discusses Zomato's revenue sources, growth strategies including acquisitions, major competitors, and estimated employee numbers. Financial details of the company are also presented.

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RahulMalik
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5K views

Presentation On Zomato

Zomato is an Indian restaurant search and discovery service operating in 23 countries. It was founded in 2008 and features restaurant information like menus and photos sourced by local teams as well as user reviews. The presentation provides an overview of Zomato, including its founders and business strategies. It discusses Zomato's revenue sources, growth strategies including acquisitions, major competitors, and estimated employee numbers. Financial details of the company are also presented.

Uploaded by

RahulMalik
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
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PRESENTATION ON

ZOMATO
BY MAYANK GUPTA
NAYAN SALUJA
RAHUL MALIK
ROHIT SINGH
MUKUL SHARMA
JATIN CHAUDHRY

ZOMATO
Zomatois a restaurant search and discovery
service founded in 2008 by Deepinder Goyal
and Pankaj Chaddah. It currently operates in
23 countries, including India, Australia and the
United States.It features restaurant
information such as scanned menus and
photos sourced by local street teams, as well
as user reviews and ratings. The company
also provides cashless payment, online
ordering, white-label apps, table reservation,
and point-of-sale systems.

ABOUT
Indian company that started as foodie bay back in
2008 from Gurgaon before it was rechristened to
Zomato in November , 2010.
It features restaurant information such as scanned
menus and photos sourced by local street teams,
as well as user reviews and ratings. The company
also provides cashless payment, online ordering,
white-label apps, table reservation, and point-ofsale systems.
In 2012 , it spread wings globally and started
acquiring restaurant listing companies in emerging
markets

About the founder- Deepinder Goyal


worked as a management consultant with Bain and
Company in New Delhi prior to Zomato.
It was at Bain that Deepinder conceived the
idea of an online restaurant information
service after seeing the demand for menu
cards among his colleagues.
left Bain in 2008 to start Zomato (then
foodiebay) out of his apartment and has
since overseen strategy and product
development.
Deepinder graduated with a Mathematics and Computing
degree from IIT Delhi in 2005 and hails from Muktsar in
Punjab

Business strategy of ZOMATO


It currently operates in 23 countries,
including India, Australia and the
United States.It features restaurant
information such as scanned menus
and photos sourced by local street
teams, as well as user reviews and
ratings. The company also provides
cashless payment, online ordering,
white-label apps, table reservation,
and point-of-sale systems.

CONTD.
Zomato also collaborated with Citibank
to launch a print version of the content
on the website known as the Citibank
Zomato Restaurant Guide.
On 15th October, 2015 Zomato changed
business
strategies from a Full-Stack
market to an enterprise market. This led
to Zomato firing 10% of its workforce
which equals about 300 people

In November 2013, Zomato raised US$37 million


(227.6 crores) from Sequoia Capital and Info
Edge (India).
In April 2014, Zomato launched its services in
Portugal. In July, Zomato made its first acquisition
by buying New Zealand's Menu-mania for an
undisclosed sum.In August, the company
acquired online restaurant guides Lunchtime.cz
(from theCzech Republic) and Obedovat.sk (from
Slovakia) for a combined $3.25 million.In
September, Zomato acquired Poland-based
restaurant search service Gastronauci for an
undisclosed sum.In October, Zomato launched its
services in Canada.Shortly after, in November, it
extended its reach toLebanonandIrelandas
well.In December, Zomato acquired leading
Italian restaurant search service Cibando. In
November 2014, Zomato closed a fresh round of

Business Model

Restaurant Pays Zomato


for being featured
User Views restaurant

More Customer footfall


for the restaurant

User

Restaurant

Revenue Sources

95.7%
2.8%
1.5%

Source
http://www.medianama.com/2013/06/223-chart-zomatorevenue-split-fy13/

Latest Update:
Feb 8th 2016: Zomato breaks even in 6 countries
out of portfolio of 23 countries.

Source
http://techcircle.vccircle.com/2015/06/04/zomatos-revenue-and-operating-loss-more-thantripled-last-year-meritnations-growth-slowed/

Core Competency

Zomato maintains a strong internal structure to


complement their business model
Key Resources

App / Website Platform

Customer Service

User & Restaurant


Database

Key Activities

Restaurant Advertising

Field Teams

Data Analysis

Value Proposition - Restaurants

Zomato enable restaurants to:

Event Management

Manage Online Presence

Targeted Advertising

Track Performance

Customer Service &


Engagement

Improved Visibility

Customer Groups
Restaurants

Medium

Luxury

Small

Users

Convenience Seekers

Food lovers

Tourists

Customer Channels
Zomato maintains different channels of communication with their
Customers

App for Business

Dedicated iPad

App for User

Advertising

Restaurant

Field Teams

Customer Care

User

Zomatos scope of
activities
Zomato for business

Answer reviews,
analytics,
manage deals
and events.

Zomato order

Online delivery orders

Zomato Base
Cloud-based POS system

Zomato Book

Zomato Whitelabel

Zomato Widgets

Table management
and reservations

Personalized restaurant
smartphone apps

Widgets for restaurant

Zomato Supply

Connect restaurants to suppliers


Advertising platform for suppliers to 1.4 million
restaurants

Supplier

Restaurant

Database

Zomato Consultancy
Input

Output

Knowledge from large


database

Provide advice to restaurants

Restaurant database

User data

Where
Data
Analyti
cs

How

POS data
What

Open data

Zomato Partners

Leverage its position and partner with other


technologies

Create synergies and add value to their product

UberTaxi

UberRush

Book a taxi to the restaurant by


Uber

Order food through Ubers food


delivery service

Zomato Partners
Value Proposition

Indian railways
Catering options for travelers around railway
stations

Users

Station A

Convenient
More restaurants choices

Station B
Restaurants

Profitability: Reach a new segment


of customers

Growth Strategy

Entry into
new
markets

Visibility &
Marketing

Increase
revenue
sources

Boost
network
effect

Entry timing

Faster
customer
acquisition

Capture initial
customer base

Growth Strategy

Natural growth in 16 countries,


Acquisitions in 7 countries

Acquisitions
NZ

Jul 14

Czech Republic

Aug 14

Slovakia

Aug 14

AU, CA, NZ, IE, UK, US

Dec 14

Italy

Jan 15

US

Jan 15

Turkey

Apr 15

MAJOR ACQUISTION BY ZOMATO


NextTable
Urbanspoon was its largest
acquisition for $52 million in January
and marked its entry into the US,
Australia and Canada markets.
Last year, Zomato had acquired
dominant local restaurant search
players in New Zealand, Poland, the
Czech Republic, Slovakia, Turkey and
Italy

MAJOR COMPETITORS OF ZOMATO


There are lots of competitors
available but majorly there are 3 :
1. Foodpanda
2. Just eat
3. Burrp

ESTIMATED NUMBER OF EMPLOYEES

FINANCIAL COMPARISON OF ZOMATO

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