www.sovereignmediajp.
com/hongkong
Hong Kong Tramcar Advertising Sales Presenta
ion
Why Tramcar Advertising?
Why Tramcar Advertising?
Impact with Heritage Icons
A historical icon established in 1904 serving Hong Kong over 105 years
World's largest double-deck Tram Fleet
Add significant impact to the brand in association with renowned national heritage values
Make your brand an
Icons of Hong Kong by becoming part of history
Prime Routing with Optimal Speed
140 Tramcars run in optimal speed along the city heart
Deliver high visibility with superior value
Extensive reach as cruise the length of Hong Kong Island
Prime Routing
Optimal Visibility
Traverse the landmark in CBD
Prime Routing
Optimal Visibility
Traverse most Shopping Areas
Prime Routing
Optimal Visibility
Traverse most Residential
Areas
Premium Audience
Unparalleled reach to most business decision makers and affluent locals
In 2008, total number of Millionaire in Hong Kong is 348,000*
1 out of 9 people on Hong Kong Island are
29 million**
millionaire, while
1 out of 17 people in Kowloon, and 1 out of 19 people in New Territories
respectively
Reaching
tourists throughout year 2008 who visited Hong Kong
Deliver High Frequency Cost-Effectively
CBD & Shopping Areas at least 15 times per day
Travel the
Reach potential customers effectively with high frequency exposure
Exclusively Branded Tramcars to generate massive impressions in a most cost-effective way
73% have seen any tramcar ads 3+
times
79% think tramcar ads carry High Quality
Advertising
93% believe tramcar ads attract their
attention
Brand Impression After Seeing the Ads
100%
93%
90%
89%
79%
89%
84%
70%
80%
70%
60%
50%
85%* find tramcar ads increase their interest in the
advertised products
40%
30%
20%
10%
0%
Attract my
Attention
Carry High Enjoyable toStylish & Chic
Enhance
Feature
Quality Ad
See
Image by Prestigious
Brands
Tramcar
Heritage &
History
7 in 10 respondents* who correspond with tramcar ads
have the intention to purchase the advertised products
* Source: Tramcar Ad Effectiveness Study 2009 by
TNS
Tramcars Gallery
Bally
H & M
Rado
LOccitane
Bvlgari
