Strategy Consultants Presentation Toolkit
Strategy Consultants Presentation Toolkit
CONSULTANTS TOOLKIT
SELLING YOUR IDEAS WITH POWERFUL CHARTS
Introduction
In order to communicate complex business ideas
as well
The slides in this toolkit will provide charting and data
presentation ideas you can adopt for your own work
They are all data-driven (not drawn manually) using Mekko
Graphics; and you can copy, edit, and reuse them in your own
presentations
Plus, we will point you to other public domain examples you can
borrow from as well
Drilling Down
Once you have an overall sense of the market, you
If there are more than 10 categories that are important or there is one key
category that you want to subdivide, use a second bar to explode a
category from the first bar. Use color to further highlight a key category.
6
General liability
and participant
accident insurance
premiums 354
Other
USSA-provided
services 148
1,186
Coaches'
education
administration
126
Regional staff
operations
and
development
187
Ski
Racing
Magazine
77
US Ski
Team
pipeline
dev.
costs 81
General
USSA
admin
136
Coaches education 42
Other services 35
434
Championships,
NDS, and race
supplies 126
Payments to FIS
on behalf of regions 44
Use multiple charts on one slide to divide a measure along a key dimension. In this case, we have
expenses by region on the left. The horizontal stacked bars on the right provide the detail for the
measure. In this case, we have expenses broken out in the largest region.
Source: http://media.ussa.org/Public/Communications/2013/McKinseyStudy.pdf
single dimension
For example, revenue by vertical market or expenses by
region.
One measure is often not enough. You can use two bars for related
measures. In this example, the financial services vertical has high
revenue relative to the number of customers and the chart
9
highlights a potentially profitable sector.
If you need to look at two dimensions in depth, the Marimekko chart lets
you turn multiple charts into a single graphic. Keep the number of
categories for each dimension under 10 and make sure they are MECE.
Again, use color to highlight opportunities.
10
Use a bubble chart to compare your products to each other or to competitor products with respect to
price and a key performance dimension. Price is on the Y axis. A key product characteristic (e.g.,
horsepower, size, efficiency) is on the X axis. The bubble size captures sales in units or dollars. The
chart can help identify opportunities for new products or pricing changes.
11
Moving On To Trends
Weve looked at one dimension and multiple
12
One solution is the multiple stacked bar chart, which shows growth in each
category. Note we have also included a CAGR column to the right to show
annual growth in each category plus total growth in year 1 to 4 across the
top.
13
The 100% stacked bar we used before for two related measures, can also
be used as it is shown above to show product or revenue mix changes over
time. The comparison lines highlight individual changes. Include start and
end year or all years in the chart. Use highlight colors to focus on large 14
And Projections?
Projections are a variation of trends.
However, it can be useful to use slightly different
15
Similar to the Marimekko, the Bar-Mekko shows two dimensions, for example
market growth and market size. The bar widths are proportional to the value in
the data row.
16
Or you can show the impact of proposed changes in a Cascade chart. Start
with current state, add a bar for each change and use multiple total bars to
show changes over multiple years.
17
18
Commentary
Well, they are definitely cheaper than other suppliers, but that's
both in price and product quality. It doesn't do us any good to have
to return half of what we purchased.
For example, use a page horizontal stacked bar to show customer feedback. You
can show the distribution of answers for a specific question or the answers on several
questions and then use the right half of the slide to display key quotes.
19
Skiing
Swimmin
g
Gymnasti
cs
Figure
Skating
Cycling
Fencing
21 of 120
(18%)
31 of 102
(30%)
6 of 42 (14%)
2 of 12 (17%)
4 of 55 (7%)
1 of 30 (3%)
$18M
$13M
125K
173K
$144
$76
Multi-sport
Club sport
NCAA
sport
Total
Revenue,
$M
$24M
Membershi
p, 000s
Revenue
per
member,
$pp
$30M
353K
40K
$12M
$5M
71K
20K
$163
$262
$604
$85
Tables are great for comparing business units along a set of dimensions. Use check boxes
or Harvey Balls (stoplights) to show whether the dimension (e.g., NCAA sport) applies to
the business (e.g., skiing). Add simple bar charts to mix qualitative and quantitative data
in the same table.
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Source: http://media.ussa.org/Public/Communications/2013/McKinseyStudy.pdf
Month1
Month2
Month3
Month4
Design
Meet with users
Write document
Build
Code
Integrate
QA
Internal Test
User Test
Reviews
Use a simple one slide Gantt chart to communicate your project plan to your clients.
Multiple level tasks allow you to show project details. Add milestones for key meetings or
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review points.
Learn More
A great presentation tells a story clearly
and succinctly
But it has to be supported by compelling data,
presented in a clean and understandable way