Masthead: The title of the

magazine, NME. This is the biggest

piece of text shown on the
magazine. This is so the target
audience will instantly notice the
magazine they are interested in.
The sign used for this masthead is
an iconic one and there is a mix
between a preferred and
oppositional view based on who the
target reader is. This is because
there
will beof
some
people who
like
The genre
this magazine
would
to
NME and
some who
dont.
be read
alternative
rock/indie
music,
which will appeal to fans of this
genre of music. The main image
helps bring this genre out as many
people will know John Lennon to be
a big part of this genre. Names
featured on the cover such as Alex
Turner or Liam Gallagher will also
appeal
to fans of the genre.
The Main image used will appeal to
fans of the genre including fans of
John Lennon and The Beatles. The
main image of John Lennon is what
the target audience will be drawn to
the most and this is a great way to
persuade the target audience to buy
the magazine as theyll want to read
about John Lennon. There is a use of
both symbolic and iconic signs in this
image. The iconic being the fact that
it is John Lennon, a well known
musician and the symbolic will be
fans of John Lennon who will think
more deeply about him such as the
songs he made. There may be some
oppositional views on the image as
some people may not be interested

The Puff is used to promote a

certain theme or edition of the
magazine which singles it out to its
previous issues and persuades the
target audience to buy it. For
example the puff use on this front
cover is 60 years of NME. Fans of
the magazine will be more persuaded
to buy it as theyll want to see what
the 60th edition of the magazine will
contain and be about. This uses a
iconic and indexical sign. The iconic
sign gives the reader information that
its been 60 years and indexical sign
will make the reader think more
deeply about how long the
The
text used
this going
front cover
magazines
haveonbeen
on for.
seems to praise John Lennon stating
he is the ultimate icon of NMEs
lifetime. This would please fans of
Lennon as they may think in a similar
way. This would also create a indexical
sign as many people would think
deeply about whether they agree with
this statement or not. The statement
may cause some opposition as well as
not everyone will believe John Lennon
Is the Ultimate Icon.
The cover lines featured on this front
cover mainly focus on John Lennon as
he is the main importance of this
magazine. However other known
musicians in this genre are featured
on the cover as well, such as Alex
Turner, Liam Gallagher and Miles
Kane. This will attract fans of these
musicians to the magazine and
persuade them to buy it creating a

Masthead: The title of the magazine,

NME. This is the biggest piece of text
shown on the magazine. This is so the
target audience will instantly notice the
magazine they are interested in. The
sign used for this masthead is an iconic
one as it tells the reader what
magazine it is. There is a mix between
a preferred and oppositional view
based on who the target reader is.
Some will prefer to read NME yet some
will not.
The genre of this magazine would be
alternative rock/indie music, which will
appeal to fans of this genre of music. Fans
of Kasabian would also be drawn to this
magazine as they want to read about the
band and any new information such as
gigs or a new album. The genre will
create an iconic and symbolic sign as the
target audience will realize that the front
cover is based on the alternative rock
genre and a symbolic sign will lead to
people having emotional feelings towards
the genre, which lead to preferable and
oppositional viewpoints. Some will like
this genre,
not.
The
Main others
coverwill
line
is used on this

front cover and stands out the most

based on the colours used and font size.
The cover line states Kasabian, the
making of their psychotic masterpiece.
The cover line uses a bright red colour so
that the target audience will instantly
notice the cover line. This colour also
gives a sense of danger and death which
links to the two band members holding
skulls. The use of red could possibly
signify what the magazine will be about
and how it will include Kasabian. The

The Main Image uses a iconic and

symbolic sign as the image shows the two
members form Kasabian holding skulls,
however fans of Kasbian or even the
genre of music they apply to, may have
emotional feelings towards the front
cover and would be more persuaded to
buy the magazine. The main image will
also get the target audience of the
magazine to think about the front cover.
For example, the fact that the two
musicians are holding skulls could
suggest the article about the band will be
related to death or danger which is also
emphasised with the colour red, placed in
front of the black and white image of the
band members. This image will also bring
a sense of preferred and oppositional
viewpoints as fans of kasabian will like
the image and will want to read more
about the magazine, however people who
are not fans of Kasabian or the genre will
not
interested
magazine.
Some
Thebe
cover
lines in
fillthe
in any
space left
on
people
may
alsoand
notgive
like the
to extra
the front
cover
the links
reader
death
and danger
information
about and
the therefore
magazine,may
this is
dislike
the
front
cover.
the iconic sign used. Names such as
Lana Del Ray featured on the cover
lines will draw more people in such as
fans of Lana del ray. This is a useful way
of persuading the target audience to buy
the magazine as they may not be
interested in kasabian however they may
be interested in reading about Lana Del
Ray instead. However there is mix
between preferred and oppositional
views as some people may prefer Lana
del ray to kasabian where as some may

The use of sections on the this

contents page is useful as it splits each
featured article into different themes
or topics and makes it easier for the
reader to understand and follow. This
uses an iconic sign as its gives the
reader information about what to
expect in the magazine. Some
oppositional thoughts towards the
contents page would be that is looks
unorganized and not very professional.
Some people may have a preferred
view point and think that each box
stands out and gives the reader a
chance to learn more about the
upcoming articles and which musicians
will be included. The reader may also
like the fact that the sections have
enlarged, bold, page numbers on them
The
house
style
used
contents
which
makes
it easy
foron
thethe
reader
to
page
is straight
forward
and
simple
find where
certain
articles
are
in the
which
would make sense for a contents
magazine
page. The title states inside this week
which is used in every contents page
for NME. This is the use of an iconic
sign as it gives an insight to the reader
on what the magazine will be about.
The typography used on the page also
uses the same color which is black with
a mix of serif and sans serif types of
letters. This makes it simple for the
reader to follow and understand. The
color black doesnt add much of an
effect which makes sense for a
contents page as it is not trying to give
any indexical or symbolical signs, it is
there for information.

The On the cover used in this contents page

is located in the middle of the page. This section
the images shown on the page is also the
biggest meaning that NME want the reader to
mainly focus on this section as it is the main
story featured in the magazine. This section of
the page will also appeal to the reader as
theyve may have picked up the magazine for
this particular article. The section states The
20 sets that shook the Glastonbury festival.
Fans of Glastonbury will be pleased about this
and will be more encouraged to read the
magazine if the article related to them. This on
the cover creates an iconic sign as it gives the
reader a snippet of what is to come in the
magazine. It also creates an indexical sign as
fans of Glastonbury or anyone who saw the
bands mentioned in the article at Glastonbury
will be able to debate on whether they agree
with the article or not which will get the reader
more involved with the magazine. The On the
cover can also create some oppositional
thoughts as some readers of the magazine may
The
used in
magazineand
bring
more
notimages
be interested
in this
Glastonbury
may
not
color
and
effect
to
the
contents
page,
yet
want it to be the main focus of the magazine.
remains formal and aids in giving the reader
visual information. Each image showed gives a
preview of the articles in the magazine and
allows the reader to get interested and more
drawn in to the magazine. Pictures that feature
well known musicians such as Florence Welch or
Damon Albarn help to build up interest for the
reader as they may be fans of either Blur or
Florence and the Machine and will go to read
those articles. These images create an iconic sign
by giving visual information and a symbolic sign
as the reader will become emotionally attached

The On the cover featured on this

contents page uses a big image so
that itll be the first thing the reader
notices when they open the magazine.
The magazine company Q Magazine
want the reader to focus on the main
image on the page which is of Alex
Turner from the Arctic Monkeys band.
The magazine company may have
done this in order to shine more light
on the main article in the magazine
which is based on the Arctic Monkeys.
The On the cover creates an iconic
sign because it gives visual
information of what is yet to come in
the magazine also with a picture Alex
turner, informing the reader that there
will be more to come on the band. It
also uses a symbolic sign as fans of
the Arctic Monkeys or fans of the
genre they apply to will be more
interested in the article and will
therefore be more encouraged to read
The house style used on this contents
the magazine. This will also create
page is neat and well organized into
some preferred view points of the On
different columns. At the top of the
the cover.
page we see a bold red rectangle
serving as a background to the words
Q Contents. This is an interesting
way of informing the reader what page
they are on as it stands out and is
straight to the point. The rest of the
page consists of different sections and
images which focus on the many
articles yet to come in the magazine.
The typography used in these sections
is a mix of sizes and colors based on
what its trying to present aka one of

There is also a puff used in this contents

page. This is used to promote a certain theme
or edition of the magazine which singles it out
to its previous issues. The puff used in the
contents page states, 17-Page Collectors
Special. This creates an iconic sign as it
informs the reader what is exclusive about
this magazine but also uses a symbolic sign
as some readers may be interested in a
collectors edition of the magazine and will
therefore be more encouraged to buy the
Overall the layout of the contents is simple
magazine and be able to collect this.
and looks organized. Q magazine have done
a good job in making it easy for the reader to
guide their way through the contents page
and find the previews of the different articles
without any difficulty. The columns lay each
preview out based on the main focus of each
article and features the page number for the
particular article so that reader knows where
to find it in the magazine. This creates an
iconic sign as it gives information for the
reader and a symbolic sign because fans of
Nirvana who are mentioned on on the article
previews will be emotionally attached to the
band and will therefore find interest in the
article preview and will use the page number
to find the article in the magazine allowing
them to become more involved in the
The Columns used in this contents page add an
magazine.
extra sense of detail and organization. Overall
there are 4 columns, the first three feature
previews for the articles within the magazine
and the last features other topics that may be
an interest for the reader such as New Albums.
These columns creates a preferred and
oppositional viewpoint as some reader will be
pleased with the neat layout whereas others

The Main image used will appeal to

fans of the genre including fans of
The Vaccines. The main image of The
Vaccines is what the target audience
will be drawn to the most and this is
a great way to persuade the target
audience to read the double page
article as theyll want to read about
The Vaccines. There is a use of both
symbolic and iconic signs in this
image. The iconic being the fact that
it is The Vaccines, a well known
popular band and the symbolic will
be fans of The Vaccines who will
think more deeply about them such
as the songs they made or albums
they released. There may be some
oppositional views on the image as
some people may not be interested
in The Vaccines or might not enjoy
Overall the layout of double page
their music.

article is simple and looks organized.

The magazine company have done a
good job in making it easy for the
reader to focus on the image and
main article separately without any
difficulty. The columns lay the text out
in a formal way so that the reader can
read it easily with well spaced
paragraphs. This creates an iconic
sign as it gives information for the
reader in the article and a symbolic
sign because fans of The Vaccines will
be emotionally attached to the band
and will therefore find interest in the
article. The use of the double page
spread will also create deeper
interest for the reader as they will
want to read all the information

The text used in the

double page spread
seems to praise The
Vaccines stating they
are the biggest guitar
band of 2011. This
would please fans of
The Vaccines as they
may think in a similar
way. This would also
create a indexical sign
as many people would
think deeply about
whether they agree
with this statement or
not. The statement
may cause some
opposition as well as
not everyone will
The
Title
and
Subbelieve
The
Vaccines
title
of the
double
are the
biggest
guitar
page
spread
stands out
band.
and is bigger than most
of the text shown. This
is so the target
audience will instantly
notice the article they
are interested in. The
sign used for these
titles is an iconic one
as it gives the reader
visual info about the
article. There is a mix
between a preferred
and oppositional view
based on who the
target reader is. This is
because there will be

The Main image used will

appeal to fans of the genre
including fans of Oasis. The
main image of Liam
Gallagher is what the target
audience will be drawn to
the most and this is a great
way to persuade the target
audience to read the article
as theyll want to read
about Beady Eye. There is a
use of both symbolic and
iconic signs in this image.
The iconic being the fact
that it is Liam Gallagher, a
well known musician and
the symbolic will be fans of
Beady Eye who will think
more deeply about the band
such as the songs and
albums they made. There
may be some oppositional
views on the image as some
people may not be
interested in Beady Eye or
some people might not like
The Title and Sub-title of the
Liam Gallagher based on his
double
page
spread
popularity
in the
musicstands out
and
is
bigger
than
most of the
industry.

text shown. This is so the

target audience will instantly
notice the article they are
interested in. The sign used for
these titles is an iconic one as
it gives visual info for the
reader about the article. There
is a mix between a preferred
and oppositional view based on
who the target reader is. This is
because there will be some

The text used on this front cover seems to highlight recent events for Beady Eye
stating they have gone Bloody Cosmic on their second album. This would please
fans of Beady Eye as they will want to know whats next for the band. This would
also create a symbolic sign as many people would be emotionally attracted to
what Beady Eye are doing next in music. The statement may cause some
opposition as well as not everyone will be interested in Beady Eye and may ignore

Overall the layout of

the double page
spread is simple and
looks organized. The
magazine company
have chosen to use
the main image of
Liam Gallagher cross
over the two pages in
the background and
have the text and
titles placed in front on
the first page. The
columns lay each the
text out well and easy
to read for the reader
with well spaced
paragraphs. This
creates an iconic sign
as it gives information
for the reader and a
symbolic sign because
fans of Beady Eye who
the article focus on
will be emotionally
attached to the band
and will therefore find
interest in the article
and will want to read
the double page
spread allowing them
to become more
involved in the
magazine and its main
focused article.